1994 Zhong Shanshan established Hainan Yangshengtang with 2 million yuan, and hired wang hong as the creative director of the advertising center to work in Yangshengtang Nongfu Spring 10.
Successfully planned for Yangshengtang: "Guiwan (how to repay the kindness of nurturing), Duoer capsule (beautiful from the inside out), happy growth (healthy I want 100), Yangshengtang natural vitamin E, Qingzui buccal tablets (want to know the taste of Qingzui) and Qingzui Ma Xiao".
Successfully planned a series of brands for Nongfu Spring, such as "Nongfu Spring (a little sweet), Nongfu Orchard (shake), Scream, Nongfu C-soda, water-soluble C 100". During this period, I worked as the chief designer in the company founded by the father of Japanese Ci 1 year. Proficient in brand management.
1998 "Nongfu Spring is a little sweet" started quickly, and then came from behind, occupying the top three positions in the bottled water market.
In 2000, Nongfu Spring was selected as one of the "Top Ten Cross-century Planning Classics in China".
In 2003, "Farmer Orchard, Shake Before Drinking" was selected as "Top Ten Fruit Juice Beverage Brand Advertisements in China" and became a dark horse in the fruit juice market that year.
In 2004, Nongfu Spring Company was selected as one of the "Top Ten Enterprises Affecting the Marketing Process in China" and served as the deputy general manager of Yangshengtang and the director of Nongfu Spring Production Base.
Yangshengtang Nongfu Spring for 7 years:
1In March, 1997, at the invitation of the owner of Yangshengtang, he went to sea to prepare for the listing of Nongfu Spring and became the first general manager of Nongfu Spring Shanghai Branch. 1May 1997, Nongfu Spring was listed for trial sale in Shanghai and Zhejiang. According to the survey of Shanghai Beverage Association, Nongfu Spring won the first place in the bottled water market in Shanghai only three months after its listing, and has remained so far (according to the research data of AC Nielsen, Nongfu Spring has the highest market share of 43% in Shanghai).
1999 was transferred to the Beijing branch of Yangshengtang as the general manager, and the sales of health food buds increased from the last place in China to the fourth place within six months.
In 2000, he returned to the headquarters of Yangshengtang Group and was promoted to assistant president and deputy general manager. He used to be a supervisor of Nongfu Spring Co., Ltd., a director of Nongfu Spring Qiandaohu Company and a director of Nongfu Spring Danjiangkou Company. On behalf of Nongfu Spring, he successfully negotiated with the government to establish production bases in Changbai Mountain in Jilin, Danjiangkou in Hubei and Lvwan Lake in Guangdong. Together with Niu Gensheng and other well-known entrepreneurs, he was invited by CCTV to be the guest speaker of the "China Beverage Industry Brand Communication Summit Forum" and the guest speaker of the Olympic Sponsor Summit Forum of the State Sports Commission. A well-known spokesperson for Nongfu Spring and an expert in corporate crisis public relations.
Engaged in journalism 13: 1984 Graduated from the Chemistry Department of Xiamen University, assigned to Zhejiang Education Newspaper of Zhejiang Education Department as a reporter and editor, and transferred to Zhejiang Branch of Xinhua News Agency from 1992.