(1) Assertions or guarantees indicating efficacy and safety;
(2) Explain the cure rate or effective rate;
(3) differences in efficacy and safety compared with other drugs, medical devices or other medical institutions;
(four) the use of advertising spokespersons for recommendation and proof;
(5) Other contents prohibited by laws and administrative regulations.
The contents of drug advertisements shall not be inconsistent with the instructions approved by the drug supervision and administration department of the State Council, and the taboos and adverse reactions shall be clearly marked. Prescription drug advertisements should be clearly marked "This advertisement is only for medical and pharmaceutical professionals to read", and non-prescription drug advertisements should be clearly marked "Please purchase and use according to the drug instructions or under the guidance of pharmacists".
Advertisements for medical devices recommended for personal use should be clearly marked "Please read the product manual carefully or purchase and use under the guidance of medical personnel". If there are taboo contents and precautions in the medical device product registration certificate, the advertisement shall clearly indicate that "the taboo contents or precautions are detailed in the instruction manual".
legal ground
Article 16 of the Advertising Law of People's Republic of China (PRC) shall not contain the following contents: (1) assertion or guarantee of efficacy and safety; (2) Explain the cure rate or effective rate; (3) differences in efficacy and safety compared with other drugs, medical devices or other medical institutions; (four) the use of advertising spokespersons for recommendation and proof; (5) Other contents prohibited by laws and administrative regulations. The contents of drug advertisements shall not be inconsistent with the instructions approved by the drug supervision and administration department of the State Council, and the taboos and adverse reactions shall be clearly marked. Prescription drug advertisements should be clearly marked "This advertisement is only for medical and pharmaceutical professionals to read", and non-prescription drug advertisements should be clearly marked "Please purchase and use according to the drug instructions or under the guidance of pharmacists". Advertisements for medical devices recommended for personal use should be clearly marked "Please read the product manual carefully or purchase and use under the guidance of medical personnel". If there are taboo contents and precautions in the medical device product registration certificate, the advertisement shall clearly indicate that "the taboo contents or precautions are detailed in the instruction manual".