It's true that inspiration comes from life.

In Changsha, it is really difficult to find a more comprehensive online leisure place such as eating, drinking and having fun. At present, there is no such network platform in Changsha to display this information, and introduce these interesting and delicious places in detail. The public comment network is just a point, only providing its store name and address.

If there is a life website that integrates high-quality information from all parties, can consumers be less hesitant when choosing? Demand is the driving force of creation, which needs people with will to practice. What others didn't think of, Xie Wei thought of, and is doing.

Xie Wei, who are you? Changsha is making every effort to build an entrepreneurial capital, but it is just a rising star in Ran Ran in the capital River. However, as a fledgling person, he has experienced many battles in the network campaign.

Changsha Network Technology Co., Ltd. was established in March, 20 12. Person in charge: Xie. Look at things rationally and treat things enthusiastically. Smart, flexible and flexible, it stands out from the experience of dozens of major projects.

With the clever use of online and offline, and the love of shops next door, Win-Big's role in the field of e-commerce is no longer to stir up ripples, but it may set off waves in the field of consumption.

Explore the O20 business model through eating, drinking and having fun.

Both delicious food and beautiful scenery need personal experience, and this laborious consumption pattern increases the cost of consumers' curiosity, and also obliterates the radiation charm of these good places to a considerable extent.

On weekends, many people want to go to KTV to sing and relax. But they don't know which KTV is cheap and whether there are any promotional activities, so they can only choose nearby. Even if the cost-effective clubs take relevant preferential measures, tourists are not satisfied because there is no good publicity platform.

? Not many people know a cheap and fun place like this. Because of its narrow publicity, there are few passengers. This is caused by information asymmetry. ? The traditional way of publicity is word-of-mouth publicity, customers introduce customers, and the information flow is really passive.

According to Xie's investigation and analysis, a consumer is generally fixed in a business circle within a radius of 5 kilometers. Unfortunately, such a business circle cannot satisfy all consumers.

And consumers are unfamiliar with other business districts and can only choose in their own business districts? Obsessive-compulsive disorder Consumption, there are many new members in the business circle, and it is impossible to achieve a satisfactory consumption experience in a short time.

For merchants, the formation of business circle has also become the bottleneck of development.

Business opportunities are hidden in life, but few people take them out to ponder and find ways to solve them. However, in his spare time, Xie Wei read out the new development prospects of e-commerce.

The idea he put forward aims at integrating the high-quality resources of various industries of eating, drinking and having fun in Changsha and turning it into an all-inclusive network platform. As long as people log on to the website, they can freely choose all kinds of delicious and fun places and know where the price is the best. It greatly reduces the choice cost of consumers and really saves money for consumers.

As a result, a small shop next door under Ying Da Network Technology Co., Ltd. was born. This website takes the O2O business model as the core, saves money for consumers, saves marketing costs for merchants, brings benefits to the neighborhood store platform, and finally forms a win-win situation.

? O2O(Online to Offline) model is a brand-new business model after social upsurge and e-commerce upsurge. Relying on offline stores, offline merchants are combined with the Internet, making the Internet the front desk for offline transactions. Offline merchants win customers through the internet, consumers can screen goods or services online, and the connection between information and objects, online and offline has become increasingly close. ? He is convinced that the business model of O2O will set off a new round of consumption boom.

Can't help but marvel at this Xie Wei? Young people? His amazing discovery and brave execution make people curious about his growth experience. What made him what he is now?

Meeting a noble person has a different learning experience.

The beautiful campus of Shanda bears Xie Wei's youthful spirit and dream-chasing journey. His major is business administration, but he loves e-commerce. For four years, he taught himself textbooks and combined knowledge with practice.

When he was a freshman, many students around him had their own computers, so he bought one conveniently. The difference is that he is not interested in games, and he only buys a computer to learn C language better. After the second grade, he became interested in the Internet again.

By chance, he came into contact with a website called Wisdom China. In 2006, his thinking and life began to change slowly. One is called? Do you understand? Someone came into his life, broadened his horizons and taught him how to do online marketing.

In order to get more in-depth contact with online marketing, during the winter vacation in 2006, he bought a set of CDs about building websites from seniors majoring in computer science. After the holiday, he has learned how to make a website and started practicing some simple e-commerce projects.

Without leaving the dormitory, he can sometimes earn hundreds or even tens of thousands, which makes him taste the sweetness of e-commerce. At that time, I opened a Taobao shop, worked in Google Alliance, Baidu bid promotion, and sold slimming products, and so on. During his college years, he completed dozens of projects. In repeated challenges, he learned the magic of marketing strategy for the first time. In repeated small successes, he began to accumulate his own strength and position his own career.

The greatness of a university lies in its tolerance. Management and marketing have laid a theoretical foundation for it; Four years of project practice has exercised his mind. The road to entrepreneurship, as he said, comes naturally.

The win-win strategy for merchants and customers has achieved good results.

After spending four years in the Spring and Autumn Period in Shaanxi, Xie Wei thought twice and set his career base in Changsha. At the right time, Changsha wants to build China? Entrepreneurial capital? . A good entrepreneurial environment and the care of relatives and friends will not let you fight alone.

With fierce efforts and tough marketing, Xie Wei keeps trying, growing and growing on the road of hard work.

Taking the initiative means winning the big network, which is a step closer to the core field of e-commerce. Looking at the marketing situation of that year, the reclamation of the Internet market reached a white-hot stage, but the lack of technology became a heart disease for major businesses. To this end, Xie adapted to the current situation and initially positioned the company's business: marketing planning, search engine marketing and e-commerce outsourcing.

Excellent projects and high-quality products can create excellent brands and occupy a larger market. E-commerce outsourcing is very competitive and can best reflect its strength.

Does Yunnan know? Flower kingdom? With what? Midu? Known as "spring", the seasons are like spring and flowers are everywhere. Yunnan Hualian Bee Industry abandons glitz, specializes in internal strength, grinds a sword for ten years, and inherits it here? Land of flowers? Sweet and lovely.

From? Midu? Kang Hua honey was once approved as the torch project in this area, and now it has become popular all over the country. In the evaluation of various health care products, this product won the top ten consumer satisfaction products in China and various gold and silver awards, which made people shine at the moment and deserved it.

In line with the new situation of the rise of the Internet, Hualian Bee Industry fought bloody battles and occupied a place on the network platform, but its operation was bleak in 20 12 years, with little effect.

When the situation changes, the opportunity becomes a coincidence. ? What I wanted at that time was to find a good project and explore this market wholeheartedly. At that time, he set his eyes on the field of health care, and spirulina became his goal. His eyes then went to Yunnan, and in the process of searching, he got an accidental opportunity to learn about the famous brands of the national bee industry? The Dilemma of Online Sales of Kang Hua Series Products.

After the e-commerce outsourcing negotiation of this product, Xie reached an understanding with Hualian Bee Industry and officially took over this hot potato.

? My team members and I studied the marketing strategy and agreed to create a win-win situation? Win-win? Pattern, that is, first to benefit consumers, to promote product brands for businesses, and then to obtain huge benefits from repeat customers. ? With the concerted efforts of * * * Qi Xin, they created a sales success with the highest daily sales of 40,000 yuan in just one month.

Different projects and different coping strategies. Now the brand is made of quality, and only a win-win situation can achieve it. Xie is well aware of his intention. In the form of e-commerce outsourcing, the promotion of Kang Hua brand is the best evidence.

Prove your own strength with actions and lead the enterprise forward with a win-win trend of thought. Win big is well received by the industry. The real core competitiveness of win big lies in their mature team, which has experienced many battles and is all elites. Creativity is our greatest capital! ? Thank you for your pride.

PK Taobao's New Way of consumer guide in the Same City.

From the B2B model represented by Alibaba to the C2C model represented by Taobao, and then to the popular B2C model represented by Taobao Mall and JD.COM Mall in recent years, the bright future of e-commerce has been confirmed.

However, these models are not only convenient for consumers to shop, but also unable to avoid their own limitations:

It is only applicable to the behavior of selling small physical objects, uneven authenticity of goods, and non-enterprise merchants disturbing and misleading consumers at abnormal prices.

However, large-scale physical and service industries still can't keep up with the pace of e-commerce. In the process of online trading, consumers can't fully understand commodity information, and Taobao is a hotbed of counterfeit goods.

20 12 years of hot group buying, online and offline combination, online and offline came into being. Consumers can realize online understanding of goods and services and offline consumption.

However, when joining group buying, the choice of goods or services is limited, and merchants cannot accumulate long-term and stable customers in this way. The exhibition space of merchants is limited and the competition is fierce, which leads to the inability of group buying operators to accurately protect the interests of merchants. The low price strategy of group buying also affects the long-term development of merchants to some extent.

According to the data, the total online retail sales in China in 20 12 was 500 billion, which is undoubtedly an attractive big cake.

500 billion yuan is only equivalent to 5% of the consumption of China residents, and this 500 billion yuan is mainly physical small commodities, and transactions are directly completed online. The consumption of large-scale physical goods and services accounts for 95% of China residents' consumption, which shows that online to offline consumption has broad prospects.

The neighborhood store, which was built by Win University with huge investment, organically combines online and offline through the brand-new online to offline. Merchants display goods and services in neighborhood stores, radiate to other business districts, win more customers, and consumers lock in consumption places online and spend offline to enhance the consumption experience.

This mode of operation just fills the gap in large-scale physical goods and service industries in e-commerce fields such as Taobao, and is changing the pattern of offline business circle competition, online communication and customer capture; It is also leading consumers to a higher quality consumer experience, offline consumption and integrity protection.

? Neighborhood shops bring together good shops around citizens, aiming to share high-quality consumption information with customers in the same city. ? Facing the road ahead, Xie is fearless.

Community-based, close neighbor of consumers

Young people who are used to online shopping and middle-aged and elderly people who are used to shopping around will benefit from the "neighborhood shop" business model.

Winners will use the Internet, public transportation, newspapers, radio and other major media to vigorously promote, attract high-quality shops to join, and provide consumers with better services.

Inspired by the current traditional store promotion methods, the surrounding stores have also carried out realistic simulation, and the settled businesses can publish various promotional information such as coupons and group purchases themselves, thus attracting more consumers to spend in physical stores.

Neighborhood stores are often community-oriented and position customers as consumers in the same city. Consumers can also interact and comment on businesses online, which greatly improves the personalized needs of consumers. Compared with Taobao's online shopping model, the neighborhood store is aimed at the resources of the same city business circle, and can make physical store consumption according to the intention, ensure integrity, and avoid transaction disputes such as wrong version of goods and service quality.

Sipingpu's powerful location search function has brought great convenience to consumers. Consumers can quickly search for the businesses around them on the network of four neighboring stores, and know the products or services provided by the surrounding businesses at a glance, so that consumers can quickly and accurately lock the consumer terminal.

The failure of consumers' online consumption behavior often lies in the fear of death caused by ignorance of products. By previewing physical pictures, merchants can interact with customers online through the platform, so that consumers can have a deeper understanding of products and services, and finally ensure high-quality consumption behavior through face-to-face transactions. Open up the fuzzy boundary between entity and virtual, so as to realize the efficient transfer of demand and value.

? At the beginning of its establishment, Neighbourhood Network devoted itself to building a huge community-based e-commerce platform with the same city business alliance, consumption system, resource integration and benefit sharing. ? This kind of neighborhood consumption navigation has brought good news to Changsha citizens.

? Home? And, for everything.

A person's greatness cannot be said to be strong; Everyone is strong and cannot be called big; Strength lies in the joint efforts of all people.

The core members of the win-win team are composed of elites in domestic marketing management, Internet, e-commerce and other fields, all of whom have rich industry experience. He has a deep understanding and research on Internet, e-commerce, community consumption, consumer business model and user experience.

However, the road to entrepreneurship is not smooth sailing. ? Since I started my business for more than a year, I have encountered many setbacks in winning the university. And every time, we will encourage each other, never give up, help each other in the same boat, and break the waves! ? He is full of gratitude to the team.

There are a group of high-spirited young people gathered here, and winning big is their hard-working home. I still remember that when the first project of Win University died halfway, it was the first trough since its establishment. Without projects, what will enterprises face? Death? Threats. However, no one wants to escape, and no one is out.

? What shall we do? Everyone brainstorms and tries to find a way out again. Later, we repositioned the enterprise and chose the direction together. Everyone is as busy as a bee. Qi Li is a little helpless, but more hopeful. Brothers here can find warmth between each other. ?

After four years of career, Xie Ming understood the importance of team building. Enterprises need a strong centripetal force to really grow. Ideas determine the way out, and a great victory lies in its creative planning and management ideas. Comfortable and relaxed atmosphere can effectively play the creativity of members.

Health is the capital of revolution. In order to strengthen physical exercise, he plays basketball with members of the company every week, and the beautiful Yuelu Mountain has become their first choice for going out to play. Every sweat, every scene, is a spiritual exchange. Struggle with a group of like-minded friends is a great pleasure in life!

There is no limit to the form of work. You can make a pot of green tea and have a rest. You can also talk and laugh, as long as it helps to relax. However, they must abide by the sense of responsibility, and they must try their best to treat everything and every customer.

Harmony and innovation are the overall impression that the company gives them; And dedication and carefulness are the most precious qualities they left to the company.

? Everything is prosperous at home, and everything can prosper! ? Xie Wei felt from the bottom of his heart.

Attention:? There is no shortage of beauty and discovery in the world? Russell warned people. Explore with beautiful eyes, there will be many unexpected surprises waiting for you; Feel the world with a beautiful heart, and it will be another clear sky. Win-win, mostly for each other: give someone a rose, and the hand has a lingering fragrance!

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