3.8 Specific operation of Article 1 of the Women's Day Beauty Salon Activity Plan:
Activity 1: Beauty needs action and beauty needs witness.
Sign up for the beauty contest.
1. Requirements: Women with good image and temperament, happy family life and successful studies or careers.
2. Methods: Fill in the application form issued by the newspaper and send it to the activity group of the newspaper, and attach your own photos and related materials (such as career development achievements).
3. Prizes: there will be first, second and third prizes, and all participants will be given a beautiful souvenir. Prizes are set separately. At the same time, carry out beauty knowledge propaganda.
Activity 2: No.8 Beauty Selection and "Beautiful Life Makeup" large-scale cultural performance.
Program types: live makeup show, colorful catwalk, expert selection, singing and dancing and other cultural performances, knowledge contest and product promotion, dialogue between men and women, audience quiz and interactive games.
Activity 3: No.9-14, interview with beautiful women, questionnaire survey of integrity beauty salon in the column of "My Beauty Salon". This newspaper interviewed the selected beautiful women and reported them one by one as the focus of the women's column, so that women can truly understand what beauty is and the unique temperament of beautiful women.
Activity 4: 15, the results of xx beauty selection are announced, gifts are given, and members join the plan.
Program type: Showing beauty practitioners' elegant demeanour, showing beauty skills, giving gifts, introducing membership system on the spot, image publicity and public display service measures are the publicity methods to truly face consumers and enhance brand affinity.
Other forms of promotion:
During the promotion period, all men who accompany their wives and girlfriends to our store for consumption will be given a valentine's card, and at the same time, a female beauty suit and membership card will be given with xx yuan.
Award-winning question and answer. The problems are all related to makeup maintenance. The main purpose is to let female compatriots care for themselves and let men know how to serve the women around them and think for them.
3.8 Women's Day Beauty Salon Activity Program 2 xx International Products:
March 8th-"A Double Gift for Women"
Time:
March 8-March 15.
Activity content:
During the event, consumers who buy 500 yuan products in xx International will have the opportunity to get the following gifts:
1) 1 mobile phone, with a market value of about 1500 yuan (limited to 1 quota);
2) 1 mobile phone recharge card, each with a face value of RMB 100 (limited to 5 places);
3) Xiuzhiyan Sunscreen 1 piece, and the market price is 68 yuan (limited to 54 places).
Operating rules:
1) First, the prizes (1 mobile phone and 10 rechargeable card) participating in the promotion activities are displayed in obvious positions, and the mobile phone numbers and prize numbers of consumers are put into the lottery box as the lottery database;
2) When consumers buy products full of 500 yuan, fill in the customer's mobile phone number on the lottery roll and put it into the lottery box; And give the consumer a scorecard as a lottery voucher. (Scorecards can be used for scoring later)
3) On the last day of the activity on March 15, a notary of the state notary office was hired to supervise and put a set of lottery cards (prize number and customer's mobile phone number) into a sealed lottery box;
4) under the supervision of the national notary office, draw out the winning card number;
5) The winning prize will be obtained according to the prize number drawn by the customer, and the consumer who draws the mobile phone number can get a copy of xx sunscreen.
Focus of activities
1. Customers can only get points cards when they spend more than 500 yuan, and they will participate in the lucky draw with the points cards.
2. Customers who refer to the lucky draw must fill in their mobile phone number as the prize number of the lucky draw.
3. Please refer to the main points for details about the use of scorecards.
4. The mobile phone factory barcode is the first prize number, the rechargeable card number is the second prize number, and the customer mobile phone number is the third prize number.
5. The lucky draw must be drawn uniformly on the last day of the activity, that is, March 15, and held at the entrance of the store, equipped with host computer and audio equipment.
6. A large number of leaflets and advertisements were distributed during the event; The atmosphere of manufacturing activities is arranged inside and outside the store, and consumers are welcome to participate.
7. A total of 60 consumers must draw prizes in the lucky draw. If there is no store with a total consumption of 60 people during the activity time, the activity time can be extended.
Incentive promotion
Activity time: March 1- 15.
Target audience: women
Activity structure: looking for beauty-beauty-my beauty salon
Activity mode: under the unified theme, it will be carried out in stages and completed one by one.
The first stage: 1-7, looking for beautiful women and signing up for beauty selection.
The second stage: 8 th "Beautiful Life Makeup" large-scale cultural performance.
Three stages: 9-14, beauty interview.
Four stages: 15, xx is selected in good faith.
3.8 Women's Day Beauty Salon Activity Plan 3 I. Promotion Theme
The promotion of beauty salons on March 8 naturally needs to focus on women. In the determination of the theme, some touching and warm words can be used to grasp women's love of beauty and attract their attention.
Women's Day is a festival for women. Women have many roles in society, such as mother, wife and daughter-in-law. With the help of the cultural characteristics of the festival, we will further promote the promotion theme that is good for women to consumers and use emotional voices to complete the promotion.
Second, the promotion content
The promotion forms and contents of various beauty salons are similar: discounts, gifts, free experiences, etc. Beauty salons should use these promotional forms to reflect new tastes.
1, beauty walks with you.
All women who shop during the activity can get a beauty card of xx beauty salon (face value of 50 yuan) with the shopping receipt (unlimited amount).
2. Dress up women to add good luck to shopping.
Any female customer who buys a small ticket 138 yuan on March 8th, Women's Day, can participate in the big turntable once (if there is no turntable, it will be changed to a lucky draw) and receive the corresponding gifts on March 8th, with many prizes and lots of luck. One vote is limited to one vote, and the amount is not accumulated.
Only he knows you best.
Men can enjoy special discounts or give special gifts when shopping or buying designated goods at the relevant counters on March 8th.
4. Members have more "gifts"
Members can enjoy double membership points when shopping on March 8, Women's Day.
Third, the activities of publicity.
1, set up notices of pop activities in obvious places such as the entrance of beauty salons.
2. Send store staff to a crowded place nearby to distribute leaflets.
3. Hang a banner in front of the store.
4. Draw up attractive advertising slogans, such as the following: Women's Day on March 8, the beauty salon and your dancer are graceful and moving, and it is not too late for women's intellectual style to take on a new look. Do not leave "pox" to create a beautiful myth for you, light up your beautiful style, and lose weight experience card to make you beautiful.
3.8 Chapter IV of the Women's Day beauty salon activity plan determines the theme of the activity. Women's Day is a festival for women. Women have many roles in society, such as mothers and wives. With the help of festival characteristics, women refer to the theme of activities.
Activity time:
March 8
Activity purpose:
Only one day's intensive profit-making, beauty salon products, projects and services have been greatly promoted, effectively establishing more customers. At the same time, with the help of this holiday promotion, promote your own beauty salon brand and accumulate popularity for the future.
Preparatory work:
1, event promotion, it is necessary to make leaflets and posters about half a month in advance, distribute leaflets in crowded places around the community, and create momentum through the Internet; For the old customers of beauty salons, you can inform customers that the beauty salon will hold March 8 promotion activities by inviting SMS.
2. It is necessary for beauty salons to train employees in promotional activities, understand the key points of activities, unify activities, and simulate one-on-one customer service on the day of activities to avoid mistakes on the day of activities.
3, the beauty salon storefront layout, holding a promotion activity, is bound to be carefully arranged. The layout of the website should focus on the theme of promotional activities and use elements closely related to women to create a festive atmosphere for the website.
4, formulate preferential policies, some popular products, popular projects limit the minimum X discount; Multi-person peers can enjoy the lowest discount of X, and new customers will be given value-added gift packages; The 38th (or 38th multiple) customer presented the Goddess Day gift package.
5. Prepare the prizes and gift packages you need. You can choose some practical items in life, or give products and projects from beauty salons.
Matters needing attention in March 8 th promotion activities
1. There must be a lot of customers entering the store on the day of the event. Beauty salons should do a good job of division of labor in advance, such as welcoming guests, reception, on-site sales, one-on-one service, etc. In order to avoid a hurry on the day of the event.
2, on-site sales should pay attention to the appropriate promotion, not excessive, so as not to make customers feel disgusted and affect the purpose of the event.
3.8 Women's Day Beauty Salon Activity Program 5 I. Purpose of the activity
Warmly celebrate International Women's Day on March 8th, arouse female workers' awareness of cherishing health and exercising, strengthen exchanges among colleagues, enhance friendship, hold up half the sky with iron walls, and build a harmonious campus.
Two. Activity time: 2065438+March 6, 2005 (Friday) 18: 30.
Three. Location:
Shennong Lake
Four. Target audience:
All female teachers in junior high school (male teachers are welcome to accompany them to the celebration)
Verb (abbreviation of verb) activity leading group
Team leader: Fan Xiaoxiang
Members: cadres of all departments
Intransitive verb employee
Referees: Ma Jun, Cai Ping.
Logistics and Procurement: Huang Jianhua and Cai Ping.
Awards: Meng Fanjun and three grade heads.
Seven. Activities:
25 minutes to complete Yixing Shennong Lake 1 circle.
Eight, event prizes:
1 bottle of blue moon laundry detergent and 1 bottle of Johnson & Johnson shower gel.
Nine. Activity arrangement and process
1. Meeting place: Shennong Pagoda is next to Shennong Lake.
Yixing time: 18: 30- 18: 55.
3. 18: 30 The activity starts on time. After the whistle sounded, the participants marched counterclockwise along the sidewalk of Shennong Lake, jogging or brisk walking to Cai Ping on the sidewalk opposite Shennongjia and behind the dormitory of Polytechnic University to get the first card. Before 18: 55, they got the second card of the referee Ma Jun at the gate of the statue of the water curtain movie "Children's Telescope Looking Far" on the sidewalk, and walked (jogging) 1 lap within the specified time, and each person got 2. The female teachers took two cards to exchange prizes for Meng Fanjun and the heads of the three grades of the guidance office. If you work overtime, you can only change a bottle of laundry detergent; Non-participants (except pregnancy and sick leave) cannot receive prizes.
4. After the activity, take photos as a souvenir.
3.8 Women's Day Beauty Salon Program 6 I. Theme of the event
Women's Day is a festival for women, and the theme of the event should also be centered around women. We can start from the perspective of women, such as what roles do women usually have? Mother, wife, daughter-in-law, daughter, etc. We can start with their roles, grasp the characteristics of women's sensibility and love of beauty, and focus on playing emotional cards. I think it will definitely have a very good effect. Where to start? In fact, you can also determine the theme of Women's Day activities according to your own beauty salon.
Second, the content of the activity
In fact, the activities of beauty salons are all the same, such as discounts, gifts, free of charge and so on. However, how to make the old bottle look brand-new and how to make different contents in the same form are the problems we should consider when planning activities for Women's Day on March 8th. Below, I'll give you some suggestions:
1, lucky wheel
Anyone who comes to the beauty salon to spend money during the March 8 Women's Day activities can get a spinning roulette with a small consumption ticket. Spin roulette and you have a chance to get the IPHONE5. Other big prizes are waiting for you. Lots of prizes, lots of luck. One vote is limited to one transfer, and the amount is not accumulated.
2. SMS promotion
On the occasion of Women's Day, beauty salons can send some greeting messages to customers. This can not only narrow the distance between beauty salons and customers, but also properly promote beauty salons. Stimulate the consumption desire of old customers and lay a good foundation for the operation of beauty salons. Below, we will provide several messages of congratulations on Women's Day in beauty salons for your reference.
A. Ding Ding, the phone rang, greetings came and blessings came. Short messages convey heartfelt wishes, and tenderness sends happiness. Soft voice, convey the heart of missing. On special days, there are more text messages. Priesty wishes you a happy March 8th and a relaxing day.
B Don't let busyness fill your life. Work takes up your space, trifles take up your time, and you don't have time to catch your breath. Today is March 8th Women's Day. Rest reminds you to rest more and take care of yourself.
C Women's Day is coming. Prittie Sha wishes all women in the world ten years younger, not tired at work, free make-up, fat seafood, perfect figure, handsome guys waiting in line, affectionate comfort, loving company, innocence when having an affair, and a beautiful holiday.
Of course, the most important thing to send text messages to customers is to send them with your heart. If you just export and extract the forwarded SMS, the customer will be insincere at first sight. The messages here are for reference only. Specifically, it is necessary for beauticians to send more warm messages to customers according to their own situation, which can get twice the result with half the effort.
Third, the activities of publicity.
Before the March 8 Women's Day publicity, we should also carry out certain publicity activities to build momentum for our official activities. As the saying goes, it is for this reason that the military forces have not moved their grain and grass first. Before Women's Day, we can put up large POP posters at the entrance of beauty salons, or let beauticians distribute leaflets in crowded and concentrated places. Of course, if you are strong enough, you can also use TV, newspapers, magazines, the Internet and other media for publicity.