At present, there are many health foods in the city, which are sold in pharmacies, supermarkets, independent shops and e-commerce platforms. Generally, there are many brands of products with similar efficacy for consumers to choose from, and the use of health food, product identification and product description have industry norms. So, what does the appraisal of health food packaging design include?
I. Specification of health food marks and health food approval numbers
When the surface area of the "main display page" is greater than 100 cm2, the width of the widest part of the health food label shall not be less than 2 cm; The approval number of health food is divided into upper and lower lines, with the superscript "Wei Shi Jian Zi ()" and the subscript "Approved by the Ministry of Health of the People's Republic of China"; The health food mark and the health food approval number issued and approved by the Ministry of Health shall be arranged side by side or up and down, and marked on the upper left of the "main display page".
Second, the specification of the identification name of health food
The product name must be a special name that can represent the true attributes of health food. With raw materials or functional ingredients as the name, the raw materials must be the main raw materials of health food, and the efficacy must also be the main functional ingredients.
When a health food contains multiple health functions, multiple health food function names can be used at the same time, or health food utility names that can comprehensively represent all functions can be used. The name of health food must be a phrase or phrase. Health food enterprises are allowed to use "newly created name", "brand name" and "trademark name", and they can use them at the same time when necessary. On the other hand, if one or more names have been specified in national standards and industry standards, one of them should be chosen as the name. But you can't use the name of the drug that has been stipulated by the state; Strictly speaking, don't use specific names, place names, codes, exaggerated or misleading names. The name of health food should be marked in the obvious position of the "main display page" of the minimum sales package.
Three, the specification of net content and solid content of health food packaging.
The unit of measurement indicating the net content of food should be the same as that commonly used in China: liquid food is expressed by volume, and the unit is milliliter, liter or milliliter and liter; Solid and semi-solid foods are expressed by mass, and the units are grams, kilograms or grams and kilograms; ? If the food in the sales package contains solid-liquid two-phase substances, in addition to the net content, the total content of all solids in the sales package must also be marked, and the use should be indicated by mass or percentage. When the health food in the same sales package is packaged in separate containers or independent forms, the net content of the health food in the smallest container shall be marked on the package. Should the net content of health food in the sales package be marked as the minimum number of containers? ×? The net content of health food in the smallest container, or the number of independent health food? ×? Net content of health food in a single form; The net content should be marked on the lower right of the Main Display Layout and should be parallel to the bottom line of the Main Display Layout.
Four, health food packaging design logo ingredients specification
All ingredients must be arranged in descending order of use, and food additives are listed later. If a component is a composite component composed of two or more components, when labeling the composite component, the original component names that constitute the composite component should be listed in parentheses after the name in descending order of use. The names of compound ingredients and original ingredients must use special names that can show the true attributes of ingredients, or names specified in national and industry standards. The name of food additives must be specified in GB-2760 Hygienic Standard for the Use of Food Additives, and the name of nutritional fortifier must be specified in GB- 14880 Hygienic Standard for the Use of Food Nutritional Fortifiers. The location of the ingredient list should be marked on the upper or right side of the "information page" with the title "ingredient list".
Verb (short for verb)? Specification of functional components in health food labels
The active ingredients here are all expressed in100g or100ml. The allowable deviation range of the measured value shall be implemented with reference to the corresponding national standards, industry standards or enterprise standards. All products with health care function by regulating the energy in food must clearly indicate the energy content in food, and the unit measurement is expressed by energy KJ (kilocalorie). Nutrients that have been listed in the Hygienic Standard for the Use of Food Nutrition Enhancers should use the names specified in the standard. The units of each nutrient mainly include: protein, amino acids and nitrogen-containing compounds, in grams; Fat and lipid substances are in grams or milligrams; Total carbohydrates and classified carbohydrates are expressed in grams, and sucrose content is mainly expressed in percentage; Dietary fiber is in grams; The units of vitamins are milligrams, micrograms or international units; The units of minerals are grams, milligrams and micrograms. If there are other active ingredients, grams, milligrams, micrograms or other units should be marked according to different substances. The display position of functional components should be marked behind the "Information Page" and "Component Table", and the title text should be "Functional Component Table". "Functional ingredient list" should be arranged in tabular form, and functional ingredients should be arranged in descending order according to the size of health care function.
Six, suitable for people's health food specification
The classification and expression suitable for the crowd should be clear. When health food is not suitable for a certain group of people, the group that is not suitable for eating should be marked after "suitable for people", and the font should be slightly larger than the content of "suitable for people". The display position of this part is in the "information page", and after "health care/efficacy", the title text is "suitable for people".
Seven, the specification of health food efficacy labeling
The efficacy should be consistent with the contents stated in the health food approval certificate issued by the Ministry of Health. Medical terms such as "treatment", "cure", "curative effect", "rehabilitation" and "treatment" shall not be used to describe and introduce the efficacy of products, nor shall they be implied by graphics, symbols or other forms. The display position of efficacy should be marked behind the "information page" and "efficacy ingredient list", and the title text should be "health care/efficacy". It is allowed to mark efficacy statement phrases near the name of health food in the "main display page", but the font cannot be larger than the largest part of the name of health food.
Eight, the norms of health food consumption methods
The eating method should accurately indicate the daily consumption or each consumption. Consumption can be expressed in terms of quality or volume, and can also be expressed in terms of each serving. If there are independent small packages in the sales package, the consumption should also be related to the net content on the small package. For example, the net content of small packages is 10 ml, and each consumption can be marked as 10 ml. When different suitable people should take different food intake, the food intake should be marked according to the classification of suitable people. The preparation, blending and processing methods of health food before eating should be marked, which can be supplemented by graphics or symbols. When excessive consumption has adverse effects on the human body or is not suitable for health care, it should be marked after the eating method, and the font should be slightly larger than the content of "edible". If necessary, food taboos or other precautions should be marked when eating health food. The display position of the edible method should be indicated in the "Information Page" after "Edible", and the title text should be "Edible Method".
Nine, health food storage methods, implementation standards, manufacturer's name and address specification.
The shelf life of health food is related to the storage method, and its storage conditions and storage methods should be marked. The storage method of health food should be displayed on the "information page" with the title "storage method"; The code and number of the implemented standards must be marked, and the display position of the implemented standards should be marked on the "Information Page" with the title of "Implementing Standards". The names and addresses of enterprises producing, repackaging and packaging health food, and the names and addresses of domestic importers or distribution agents importing health food must be consistent with the names and addresses registered according to law. Imported health food must indicate the name of the country and region of origin (Hong Kong, Macao and Taiwan) and the name of the domestic importer or distribution agent. The "main display page" can be marked with the names of enterprises that produce, repackage and package health food, the names of imported health food manufacturers and their countries of origin. The addresses of health food production, sub-packaging and packaging enterprises, and the addresses of domestic importers or distribution managers who import health food should be marked on the "information page" after the "implementation standards".
X. Date specification in health food packaging design.
Shelf life is usually marked with "shelf life" and "month"? "Is the shelf life up?" . The date is marked as year-month-day, and the information page is marked with production date and shelf life, which is located after the edible method, and the title text is "production date" and "shelf life".
The above contents are answered by Zhonghui Design, hoping to help everyone.