Tourism revenue: theoretically speaking, it is the sum of tourists' consumption in different places obtained by tourist attractions. Tourism income includes the income of food, housing, transportation, travel, entertainment, shopping, sports and medical care after tourists travel, forming an income chain; Therefore, the overall income of tourism is a comprehensive income concept; For a specific tourism project, its income generally only includes part of the tourists' consumption. The elements of tourism income include: eight elements of tourism: transportation, housing, food, shopping, entertainment, health and medical care; However, as far as the tourism revenue structure is concerned, eight elements are intertwined, forming a complex combination of elements: \x0d\ 1. Traffic lines \x0d\ 1. The modes of transportation between tourist destinations: train, ordinary bus, sightseeing train, sightseeing train and antique train; Cruise ships, large cruise ships, sightseeing cruise ships and painting boats; Aircraft, large passenger planes, helicopters, seaplanes and small planes; Cars, buses, off-road vehicles and self-driving cars; \x0d\ 2。 Tourism traffic design of tourist destination/scenic spot: ropeway: box, chair, suspended cable, track, traction, etc. Animals: horseback riding, donkeys, camels, elephants, carriages, ox carts, donkey carts, dog sledges, etc. Motor vehicles: battery cars, small trains, off-road vehicles, sightseeing bus, motorcycles, etc. Cruise ships: small leisure boats, local characteristic boats, speedboats, rubber boats, rafts, bamboo rafts, canoes, rowing boats, motorboats, etc. Manpower: pole, bicycle, rickshaw, unicycle, tricycle, sedan chair, etc. Slide way: stainless steel, ceramics, plastics, etc. Bridges: sightseeing bridges, cable-stayed bridges, stone bridges, wooden bridges, wind and rain bridges (covered bridges), cable bridges, single-plank bridges, steel cables, etc. Vertical transportation: sightseeing elevators, lifting platforms, escalators, artificial hanging baskets, climbing rope ladders, ladders, etc. Spanning flight: paragliding, ropeway, hot air balloon, airship, helicopter, seaplane, etc. \x0d\ II。 Sightseeing (the process of tourists visiting a tourist destination): \x0d\ 1. Ticket revenue model design: price difference system: seasonal price difference, off-season and peak season; Group price difference, students, teachers, soldiers, old age; Team price difference, travel agency, enterprise; One-vote system, joint-vote system and multi-vote system (in the park); Ticket additional gift system: send all or major entertainment items, send a meal, send a cup of tea, send explanations, send insurance fees, send parking fees, etc. ; Effective structure: valid in the park, valid on the same day, valid for many days, and charged by the hour; Special tickets: CDs, postcards, picture books, photos, porcelain, wood chips, bamboo chips, copper chips, etc. High price system and low price system: two kinds of products, holiday and leisure products and sightseeing products, have formed a pattern of high ticket prices for sightseeing products and low ticket prices for holiday and leisure products. Sightseeing products mainly rely on ticket income. Although there are restaurants and shopping in the scenic spot, the main source is tickets, which can be in the form of high tickets, and also provide more discount income for travel agencies. Low tickets for leisure products directly benefit tourists, and increase income through accommodation, catering, entertainment and shopping, so as to enter the market in the shortest time and increase market share; At the same time, win the actual effect of marketing propaganda. \x0d\ 2。 Charge for explanation and escort: charge for explanation: differential interpreter system, ordinary earphone explanation and situational earphone explanation; Escort fee: guide fee (including caravan and boatman combined with transportation, etc. ), escort fees, protection fees, etc. \x0d\ III。 Accommodation (accommodation for tourists during their stay in tourist destinations): \x0d\ Standard hotels: star-rated fees, seasonal adjustment, team discounts, etc. ; Theme hotel: a hotel with the theme of culture, entertainment, health care and recuperation, which integrates shopping, performance, entertainment, health care and recuperation to form a comprehensive consumption; Family hotels: ethnic groups, folk customs, farmhouses, herders, fishermen, small-town families, etc. Outdoor camping: tents, hammocks, tree houses, boathouses, cabins, etc. Four. Catering (catering for tourists during their travel in tourist destinations): \x0d\ Catering types: food street, farmhouse (suburban dining farmhouse, holiday farmhouse), greenhouse restaurant (north), outdoor barbecue (BBQ), specialty restaurant, theme restaurant, amorous feelings restaurant, banquet restaurant, etc. Catering mode: \x0d\ Other contents of catering gifts: song and dance performances (song and dance banquets), entertainment activities (fishing, sauna, bathing) and entertainment activities (chess, electronic games, karaoke, etc.). ), tickets (suburban nurseries, gardens, exhibitions, etc. ) and parking fees; V. Entertainment (entertainment items for tourists during their visit to tourist destinations): \x0d\ Culture and entertainment: movies, music, dramas, multi-dimensional digital full-space movies, dynamic movies, water curtain movies, magic dramas, music fountains, lantern festivals, light sculptures, laser performances and games, electronic games, chess and cards, country dramas, sitcoms, masquerade balls and parties. Leisure sports: various entertainment facilities, temple fairs, skiing, golf, cruise ships, various competitions, etc. \x0d\ Performance and entertainment: folk song and dance performances, historical and cultural performances, sports performances, animal performances, etc. ; \x0d\ Participatory entertainment: participation in national folk life, participation in farmers, fishermen and herders, participation in retro life, participation in exploration, etc. \x0d\ VI。 Purchase (tourist goods purchased by tourists at tourist destinations): \x0d\ Type: tourist souvenirs, local products, fashion purchases, art collection purchases, etc. ; \x0d\ mode: free gift, active purchase, compulsory purchase (shopping+tickets), induced purchase (shopping store), etc. Seven. Others (other expenditure items of tourists in tourist destinations): \x0d\ Activity income: income from holding meetings, exhibitions, weddings and other activities; \x0d\ religious income: incense, blessing, divination, fund-raising, etc.