1, lack of ideological understanding.

Some units do not know enough about the ideology of news propaganda work and pay insufficient attention to it. They didn't realize its importance from the height of the party's ideology and an important part of propaganda work. They have an ideological tendency of "valuing business over publicity", and they don't pay attention to collecting publicity materials and don't care about publicity highlights. Propaganda is dispensable, loose and tight, important to say, secondary to do, not busy, and even seriously marginalized.

2. The propaganda power is insufficient.

The office is a comprehensive office with complicated affairs and insufficient manpower. There is not enough time and energy to study the news propaganda work, especially at the grassroots level. It is difficult to arrange special personnel to collect and write news articles. A person who wears several hats and pays attention to one thing often feels that he is willing but unable to do so.

3. The publicity is not attractive enough.

With the rise of online propaganda, the forms and means of news propaganda are becoming more and more abundant, but the depth and breadth of propaganda are still hard. Many news propaganda overemphasizes the form and ignores the actual effect, falling into the strange circle of "self-singing, self-performance, self-evaluation" and showing themselves in the form of newsletters and videos.

Few interactive, theoretical and attractive methods such as interviews, dialogues, speeches and in-depth reports are used, and their readability, attention, attraction and reference are not strong. News propaganda has been in a closed "internal circulation" circle for a long time, and it is often "propaganda for listening, writing and reading", and the propaganda effect is discounted.

4. The budget is small.

Insufficient investment in propaganda funds is a major factor that plagues grassroots propaganda work. At present, many news propaganda projects cost tens of thousands or even hundreds of thousands, and the grass-roots propaganda budget is small and the standards are low, which is far from meeting the needs of ever-changing and widely carried out propaganda work.

5. There is a gap in team building.

Most of the cadres and personnel engaged in propaganda work in grass-roots units are "half-way monks", with limited writing skills and low professional level, which is difficult to be competent in the short term. In addition, it is not a full-time propaganda work, and it has several jobs. Grassroots tasks are complex and lack of personnel. They don't pay attention to their later studies, they pay attention to one thing and can't see another.