Tik Tok 1
Female users account for 57% of the total number of Tik Tok users, which is higher than that of men. Among them, 19-40 years old is the largest age group of users. As one of the platforms with more than 600 million daily active users and the highest active penetration rate of female users, Tik Tok is not only an important entertainment mode for contemporary women, but also one of the most important shopping channels for women, which is influenced by the upgrade and promotion of e-commerce.
2.taobao.com
In addition to the short video of vibrato, visiting Taobao is also welcomed by women, and I feel uneasy without picking my hands. In recent years, among the major e-commerce platforms, "live selling goods" is particularly popular among women, and the payment rate is significantly higher than all users of the platform.
According to the economic report of Taobao live streaming, women are not only the main anchor of Taobao (accounting for more than 65%), but also the main consumer of Taobao live streaming. Women's wear is the most purchased product category in Taobao live broadcast, and it has long been keen on products such as facial mask, facial mask and facial essence.
3. Weibo
Weibo is one of the most popular platforms, with the highest active penetration rate of female users. Overall, female users account for 54.6% of the total number of users, and male users account for 45.4%. Women are the main user groups in Weibo, and the report also interprets their consumption, saying that female users born in 1990s are the king of pickpockets and have the highest consumption power. Female consumers born in 1990s are most interested in cleaning products, medicines and digital products in Weibo.
4.vipshop
Although the scale of Vipshop is not as big as Taobao, the proportion of female users far exceeds Taobao, which was as high as 80% at one time, while men only accounted for 20%. As the core customer base and "number one fan" of Vipshop, the operation team of Vipshop has publicly stated that it will continue to deepen cooperation with brands around the radius of women's life, focus on and adjust the production direction through big data insight and brand linkage, and dig deep into high-quality goods that meet the needs of users.
5. Mushroom Street
Mushroom Street is a one-stop consumption platform for girls, mainly female users, and its online consumption power is obviously higher than that of the whole network. In 20 18, Mushroom Street was successfully listed on the New York Stock Exchange, and was praised as "the first share of fashion e-commerce".
The platform gathers tens of thousands of fashionistas who are proficient in shopping and wearing, and recommends fashionable and good things worth buying in the current season, brand products with limited discounts and products with good cost performance in the factory in the live broadcast room every day.