Selection and purchase of instruments
The purchase of instruments is an unavoidable topic for every newly opened beauty salon. Here, Mr. Li suggested that everyone remember a basic rule: it is most suitable to choose the practical one that matches the storefront. It's a bit like both parties need to get married. Don't blindly listen to advertisements and don't worry about whether the instrument is imported or made in China. You must experience it yourself and get an intuitive feeling. In addition, you need to buy according to your own investment budget. Generally speaking, if a new store is opened, if the area is about 60 square meters to 80 square meters, the investment in instrument procurement can be controlled at about 6.5438+0.5 million yuan. Subsequent adjustments and secondary purchases can be made with the development of store operation and scale.
The development and continuous renewal of the course of treatment
How to continuously develop the project and treatment course after the instrument is bought back is the most important work for opening a new store. How to develop a combined course of treatment according to specific needs; How to effectively expand customers, lock customers and increase orders; How to match the subsequent value-added projects? These systematic questions need to be considered comprehensively, and it is difficult for stores to answer them continuously and effectively.
Promotion cost is too high.
The cost of expanding customers and brand promotion is getting higher and higher, and the billing cost of customers entering the store is soaring. At present, the transaction cost of a beauty salon is as high as 200 yuan/person, and the cost of advertising, publicity and activities is tens of thousands, not to mention the professional team and talent management, which can really achieve results. How can the store bear it?
Daily operation is the pain of all bosses.
The operation of beauty salons is a complicated process. Generally, there is a time limit for instrument maintenance, maintenance and overhaul, and these problems need to be dealt with in the later stage. Staff training, trivial planning and customer file management will make every store tired of dealing with trivial store operations.
In 20 18, American Express launched the "Win GO" beauty industry ecosystem to solve the opening problem of new stores in an all-round way and provide a package of solutions for stores preparing to start businesses and open new stores.
"Win GO" is a new platform for the US industry based on the Internet of Things+artificial intelligence, relying on the win-win alliance with franchisees and stores to jointly develop customers, integrate big data and standardized operations, and realize interest integration.
Internet of Things: Using remote data collection to form quantitative analysis of customer consumption habits, consumption behaviors, cognitive preferences and other information, thus helping stores to expand customers, lock customers and increase orders.
Path management: beauty salons operate according to unified standards and combined with their own data characteristics. American password carries out the path management of daily operation from the source, which is accurate in operation and realizes the benign and sustainable development of store affairs.
From the strategic level of top-level design, the US Password has jointly established a * * * storage with the new store: after adding the US Password, you can get a full set of instruments, activate the background startup and enjoy the 360 worry-free system, and realize the fool-like operation for the store. Follow the American password, worry-free operation all year round. The whole course of US password customization, all development is completed in the background. Through online and offline expansion, the store only needs to maintain the customer situation. Customers enter the store to scan the code for consumption, and the data is automatically summarized into the system. American password is a follow-up service for data processing and customization of stores. After joining, merchants can enjoy free maintenance and upgrade of the instrument for life, and the store and the US code become * * * memories. Customized promotion of customer lock-in For the store, after the data management of customer situation, we can focus on developing large-scale project treatment courses and realize the transition to high-profit projects with the help of the professional team of American password platform.
American password supports the operation of the store through the store activation system. Marketing activation, customer activation and management activation can help stores get rid of trivial store management from multiple dimensions, and provide 360 worry-free support for stores, saving time, worry and trouble.
The American password "Win GO" joining mode provides two sets of base station system instruments for the store to choose from. One is a "smart skin care base station" with skin care, anti-aging and anti-aging functions as the core; The other is an "intelligent activation base station" with the functions of health preservation and physical therapy as the core.
These two systems can operate independently or in combination, which fully meet the basic project requirements necessary for the opening of new stores. Welcome to inquire about the shop.