Article 1 Project Planning I. Meeting Background:
As we all know, in the west, social work as a profession has a history of more than 65,438+000 years. However, in China, although there was social work education in the 1920s and 1930s, social work as a special profession has not been established in the whole society. In recent years, "social work" has been paid more and more attention by the party and the government. With the rapid development of China's economy and society, the demand for sociology and social work professionals is also rising. The Sixth Plenary Session of the 16th CPC Central Committee proposed to vigorously develop social work specialty and train social workers. The Sixth Plenary Session of the 16th CPC Central Committee put forward the important decision of "building a huge contingent of social work talents", and clearly pointed out that "social work" is an urgent need to build a harmonious society, marking that China's social work has entered a new stage of development.
With the development of socialist market economy, many new problems have emerged: the gap between the rich and the poor and the regional imbalance; The deterioration of the ecological environment has intensified; The great pressure and sub-health brought by the fast-paced market economy life; The aging of society has intensified? Social work is one of the important forces to solve social problems, resolve social contradictions, coordinate social relations, maintain social stability, promote fairness and justice and promote social harmony.
Some big cities in China, such as Shanghai and Shenzhen, have gradually established their own social workers, recruiting professional social workers to enter communities and institutions to engage in professional social work; All walks of life and governments at all levels are paying attention to and supporting the development of sociology and social work, which are facing good opportunities for development. In order to further strengthen exchanges and cooperation among social workers in East China, improve their professional quality, promote exchanges among them, strengthen professional learning, and further expand the influence of sociology and social work, the Social Work System is formulated.
The symbol of social civilization is an important part of the construction of socialist spiritual civilization and an important content of building a harmonious socialist society. As college students, we should give full play to our role in social work, our due intelligence and enthusiasm for serving the society, and constantly develop and expand the ranks of social workers. In the process of participation, while helping others and serving the society, it also enhances the realization of personal value. Social workers are called "social engineers" or "social doctors", so we need a large number of social workers to build a harmonious society. In order to promote the culture of social workers and let more people know about social workers, the trade union of our city held a 20xx seminar on social management experience in East China.
Second, the theme of the activity: practice the concept of social work and realize the value of social work.
Third, the activity time:
20xx65438+ February1May Wednesday 9: 00 am ~165438+0: 30 pm and 65438+0: 30 ~ 4: 00 pm social worker cultural exchange meeting.
20xx 12 Thursday 16 All-day field visit by trade unions in Pudong New Area and surrounding areas.
20xx65438+ February 65438+Friday 07 13: 30 ~ 16: 00 experience exchange meeting 17: 00 ~ 20: 00 dinner.
Step 3: Location
The first day's meeting will be held in the conference room on the third floor of Shanghai Xinxin Pan Xiao Hotel.
The next day, I visited the trade unions in Pudong New Area and its surrounding areas.
On the third day, the experience exchange meeting was held in the conference room on the third floor of Shanghai Xinxin Pan Xiao Hotel. The dinner address is the banquet living room on the third floor of Shanghai Xinxin Pan Xiao Hotel (No.508, Huadong New Road, Baoshan District, near Fuxin Road).
Four. budget
1. Budget funds and sources
The budget is 50,000 ~ 60,000 yuan. The source is distributed by Shanghai Federation of Trade Unions.
2. Major expenditures
The venue rental fee for the three-day conference, and the inspection fee for trade unions in Pudong New Area and surrounding areas are 200 yuan per person. Accommodation for the meeting is provided by Shanghai Xinxin Pan Xiao Hotel, with per capita consumption of 1 1,000 yuan. The printing cost of the invitation letter is about 65,438+00,000 yuan, including the drinking water and sanitation expenses of the participants in 700 yuan, giving souvenirs and taking photos with the participants.
Verb (abbreviation for verb) participant
The number of specific personnel such as social management workers and 20xx model workers in East China shall be subject to the issuance of the Notice.
Meeting notice of intransitive verbs
The meeting notice will be sent to the street where the participants are located by registered mail.
Seven. Venue layout
Adopt auditorium-style venue layout scheme to accommodate everyone in a limited space. There is a table for ten people in the hotel.
Eight. supporting facilities
The venue is equipped with air-conditioned safe passage and other supporting facilities. Lu Hong Taxi Company is responsible for the transportation of vehicles during the meeting.
Nine, safety measures
On the first day, there was a special person at the venue to maintain order to avoid all kinds of accidents. The next day, I went to Qibao for a one-day tour. Starting from the community, every car was equipped with a guide.
March 18th, two thousand xx.
The second part of project planning is to prosper the campus cultural life of college students in our school, cultivate young students' innovative consciousness, enhance their innovative ability, give full play to students' role of "self-service, self-management and self-education", make students actively participate in the design of "second classroom" activities, and further enhance the participation and attraction of campus cultural activities. The school decided to hold the first "Youth Creative Show" quality development project design competition:
I. Theme of the event
Wonderful campus life, creativity lies in you.
Second, the participants
Individuals or teams of full-time undergraduates in our school can sign up for the competition, and teams are encouraged to participate, with no more than 4 people in each team.
Third, the entry requirements
(A) the content of the competition
1. General requirements. The contents of the participating projects should conform to the characteristics of the times and schools, with novel and unique ideas, reasonable process design, easy dissemination and display, and good campus influence. It can be the improvement of the quality development activities that have been carried out (see Annex 4 for details) or the planned innovation activities.
2. Category requirements. The content of the entries is divided into two categories: schools and colleges. School-level projects should be suitable for students of all majors in the school, focusing on expanding students' comprehensive quality and ability; Carry out college-level projects for students of related majors, focusing on expanding students' professional and professional qualities.
3. Module requirements. The competition is divided into three modules, and you can choose one of them.
Module A (Ideological, Political and Moral Cultivation): Activities that can cultivate college students' socialist core values. Such as current affairs policy, party group knowledge and other theoretical learning activities; Theme education activities such as the creation of civilization, patriotism and love for school; Volunteer service activities based on campus and radiating society.
Module B (Professional Skills and Career Navigation): Activities that can expand learning ability, practical ability and innovation ability. Such as expanding reading, popular science knowledge and other extended learning activities; Skills improvement activities such as writing and language expression; Scientific and technological innovation activities such as inventions and academic research; Career planning, career navigation and other employment and entrepreneurial activities.
C module (physical and mental health and culture and art): an activity that can improve college students' aesthetic ability, will quality and physical and mental quality. Such as artistic performance creation, psychological quality training, sports competitions and other activities.
(2) Form of participation
The entries are presented in the form of campus cultural activities planning scheme. It must include the following aspects (required items): activity name, activity background, activity theme, core goal of quality development, feasibility analysis, specific implementation plan, budget and expected effect. Suggestions include the following aspects (optional): the investigation report of the activity, the campus and social impact of the activity and other matters that need to be explained.
Fourth, selection criteria.
The competition will formulate scoring rules according to the following standards to comprehensively evaluate the participating projects:
(a) fit the theme, in line with the physical and mental characteristics of students;
(2) the profound idea of promoting students' growth;
(3) Strong feasibility and scientific and rigorous organizational steps;
(four) strong innovation, outstanding highlights, ingenious and novel ideas;
(five) good influence, loved by students, and good educational effect.
Verb (short for verb) scheduling
(1) Publicity and mobilization (early April)
Colleges and universities should conduct extensive publicity and mobilization through meetings, posters, websites and other forms to improve students' enthusiasm for participating in the competition. At the same time, provide guidance in the form of training or lectures to help students master the necessary knowledge of quality development planning and improve project planning ability.
(2) College preliminaries (late April)
On the basis of the recommendation of classes, students' unions and societies, the College will organize college tryouts, and recommend no less than three works, which will be submitted to the Youth League Committee Office of Political College in the form of paper and electronic materials before Friday, April 29th 17:00. Contact person: Zhang Lei, contact information: 0553-59 10527, email address: (3) online exhibition (early May).
The school organized the review of the works submitted by the preliminary colleges, and concentrated some new media publicity copies in the project planning scheme on the Myouth network platform for release and display, and virtually accepted students' online registration. Finally, according to the preliminary examination opinions and students' enthusiasm for participation, a number of outstanding works were selected to enter the finals.
(iv) School final exam (mid-May)
The final will be in the form of ppt presentation and on-site defense (PPT presentation will not exceed 5 minutes and defense will not exceed 3 minutes). Each contestant draws lots in the meeting room of the Youth League Committee of Huajin Campus on the day before the competition 17:30, and submits materials such as survey data, videos, pictures, etc., which need to be displayed, and will not accept material replacement thereafter. The specific time of the final will be announced separately.
Sixth, recognition and reward
There will be several gold, silver and bronze prizes in the final, and the winners will be commended and awarded honorary certificates. The winning projects will be selected and included in the project planning of quality development activities at the school and college level this year.
Seven. Activity authentication
The credit certification of this activity is included in module B, that is, professional skills and career navigation. The specific scoring criteria are as follows:
Level participation in Excellence Award, Bronze Award, Silver Award, Gold Award Class 0.20.4 College level 0.40.50.60.8 1.0 school level1.0-11.3/kloc-0.
Eight. job requirement
(1) widely publicized. It is an important embodiment and exploration for designers, organizers, participants and evaluators to hold a design competition for quality development projects to fully respect students' subjective status. All colleges should actively publicize and widely mobilize, and constantly expand the participation and influence of activities.
(2) Strengthen guidance. All colleges should take the contest as an opportunity to actively carry out quality development training and answer questions in the whole hospital, strengthen the guidance of participating students, and improve the taste and level of participating works.
(3) careful organization. Colleges should carefully organize competitions and selection activities, and carefully select a number of outstanding works to participate in school competitions; We should actively create conditions for the participating students and improve the quality of the entries; It is necessary to do a good job in the credit certification of college and class students' quality development in time.
Chapter III of Project Planning I. Profit Model
1, project significance
Quickly enhance the brand awareness of the company in the domestic industry with the help of the network.
With the help of the network, we can quickly provide enough interested customers for recruitment agents.
Quickly obtain the customer information of the main purchasing companies of lamps with the help of the network.
The final sales need to rely on offline.
2. Holistic thinking
Plan and establish a marketing website for purchasing customers and agent customers.
Based on search engines, bidding and SEO are two ways to maintain the network channels of target groups.
With the help of industry websites, forums, QQ groups and other related network circles, actively spread to the target group.
Second, the target customers
The website is determined as a marketing website for two groups: purchasing customers and agent customers. Specific customers are as follows:
1, supports purchasing:
Object identification:
Real estate agent: At present, many real estate agents provide customers with finely decorated houses, which require a lot of lighting. Generally speaking, they need to find lighting manufacturers with suitable prices, reliable quality, diverse styles and suitable decoration styles for large-scale procurement.
Furniture manufacturers: building model rooms and selling facades require a lot of lighting.
Hotel: Hotel decoration needs a lot of lighting.
Main factors of concern:
Products and brands. Including: style, material texture, workmanship and environmental protection.
The timeliness price of production and distribution is actually more important than the cost performance.
production capacity
Step 2 act as a wholesaler
Features:
Look for profitable projects or want to invest in some projects.
Have a certain understanding of the lighting industry, or engage in the wholesale agent of lamps.
Main factors of concern:
Agency policy: profit space, support reward, risk coefficient.
Products: market competition, price and style.
Company: reputation and scale.
Note: the content of the website and the means of network promotion need to be planned according to the characteristics of users and the factors involved.
Third, the general rules of strategy.
1, business process
Website planning and construction-> promotion-> target customers get information-> visit websites-> online or telephone consultation-> offline interview-> clinch a deal-> after-sales service-> recommendation.
The network only provides initial communication for customers, and it is more important to select customers and obtain customer information for offline interviews.
2. Promotion strategy
The overall promotion strategy of the project is based on search engines (mainly Baidu).
We will adopt a two-pronged approach of bidding and SEO to effectively occupy the forefront of target group information search and acquire target customers.
Assist the active spread of industry websites, forums, QQ groups and other related network circles.
3. Website strategy
The website structure planning must be thought-oriented, guide the target customers to browse the website according to the established steps of design, and realize the active contact with online sales finally.
The website needs to organize the project prospect, product advantages, brand advantages, product advantages, agency policies, incentive policies, market support, activity support, sales skills training, successful experience introduction and other contents around the target group. , so as to enhance the sales force and credibility of the website, and achieve the purpose of attracting joining or buying.
The website needs continuous operation optimization and data analysis to improve its promotion.
Fourth, the progress of the project
The project can be divided into three stages: website construction period, website pre-operation period and operating income period.
Step 1: Website construction
Apply for domain name and server space
Planning website platform
Design, manufacture and development
Start to set up an operation team at the same time, and do a good job in pre-training and work arrangements.
Step 2: Before operation
Operating website
Constantly improve the website sales force and website traffic, acquire target customers through bidding and SEO, and constantly test and improve the conversion rate.
Step 3: Operating income
The overall business process runs smoothly, resulting in actual transaction income.
Description: Gantt chart of specific progress control of the project is abbreviated.
Verb (abbreviation of verb) team building
In the early stage of the project, the team needs at least four main positions, namely, project director of network marketing, copywriting planning, art designer and SEO promotion specialist. The specific positions are as follows, depending on the actual needs.
The key points of intransitive verb project
Team formation is very important, and most projects are postponed because the team cannot be formed. The difficulty of team formation is: it is difficult to find experienced personnel, and it takes some time for the team to run in.
Website planning and construction: From planning to development, we need to start with marketing analysis and target customers, which requires great efforts. At the same time, product classification and product sales force display are also a key work.
The whole system process, team members and marketing strategies should be matched with each other and kept in sync.
The network marketing department must coordinate with the business department.
Seven. Input budget
1, website fee
Domain name fee
Server space cost
Website planning and construction cost
2. Personnel salary
Project supervisor 1.
Copywriter 1 person
Artist 1 person
SEO 1 person
Photography outsourcing fee
other
3. Bidding promotion fee
4. Consultancy fees
5, others, etc.
Eight, income analysis
At the same time, whether wholesale or procurement, the transaction amount is relatively large, so the final transaction is relatively slow.
A detailed network marketing project planning scheme for lighting enterprises goes far beyond the above contents. This model is only a conceptual framework, but also depends on the actual situation of the enterprise! For more details about how to carry out network marketing of lighting lamps, you can further communicate with the network marketing organization of Caigentan.
Chapter IV Definition of Project Planning: What is a hot spring resort (hotel)?
According to the scale, it can be divided into small hot spring resorts, medium hot spring resorts and large hot spring tourism real estate:
Hot Spring Resort Hotel: Attracting tourists and conference guests with holiday rooms, conference facilities and scenic spots in the project area.
Hot spring resort: there are usually large indoor and outdoor hot spring entertainment areas, which are suitable for hot spring tourism of tourism teams and families.
Hot spring real estate: tourism real estate, a real estate for the aged, is developed by projects such as health and old-age care, hot spring hotels, villas, houses and apartments.
The difference between South Hot Springs and North Hot Springs
Hot spring projects in China are very different between the north and the south. Generally speaking, indoor hot spring facilities are not valued in the south, while indoor hot spring construction is given priority to in the north. Indoor large garden hot springs are its development trend.
The Relationship among Hot Springs, Hotels, Tourism and Real Estate
First of all, hot springs, hotels, tourism and real estate are all in the same project or regional project, forming a tourist destination. Plan and build a series of necessary functional facilities to meet the travel needs of tourists in terms of food, housing, transportation, travel, entertainment and shopping.
There are more than 3000 hot springs in China. The popularity of hot spring tourism has not only become the focus of many investors in tourism real estate, but also become the golden signboard for the local government to attract investment and develop the tourism economy.
As a perfect combination of tourism and real estate, tourism real estate, tourism real estate, has the linkage demand of service, economy, flexibility and investment, which not only meets the leisure and entertainment needs of tourists and vacationers, but also provides new investment channels for some investors.
Tourism real estate, a new property model integrating investment and consumption, is a brand-new model integrating planning and design, development and construction, professional planning, marketing and network management, and combining tourism, real estate and other related industries.
With the popularity of leisure time, the demand for national leisure and holiday has become a normal way of life. The demand for real estate investment by the state and the policy adjustment of the real estate industry in first-tier cities have made consumers and developers have a stronger demand for tourism real estate, which has also made tourism real estate have greater appreciation potential.
Hot spring development model
Federal International makes full use of the advantages of hot spring water resources and ecological environment, and combines health, leisure, viewing, outdoor activities, tourism real estate, and old-age care. While developing hot spring tourism, it meets the actual needs and basic interests of developers, as well as the requirements of local governments and policies. Through years of practical experience, a set of successful development models is summarized.
Hot spring+scenic spot
Hot spring+conference leisure
Hot spring+sports entertainment
Hot spring+healthy recreation
Hot spring+ecological villa
Hot spring+tourism real estate
Hot spring+pension real estate
Hot spring complex
Services of Federal International Hot Spring Hotel and Hot Spring Resort
Master plan of hot spring resort
Functional orientation of hot spring resort
Architectural plane planning of hot spring resort
Orientation of Hot Spring Resort Hotel
Planning of Hot Spring Resort Hotel
Feasibility study on investment of hot spring resort hotel
Technical consultant of hot spring resort hotel
Design of Hot Spring Resort Hotel
Brand introduction of hot spring resort hotel
Hot spring resort hotel management
Master Plan of Hot Spring tourism real estate
Hot spring tourism real estate positioning
Master plan of hot spring pension real estate
Orientation of hot spring pension real estate
Chapter 5 Project Planning I. Project Background
Team introduction 1. 1
1.2 division of labor among members
1.3 team declaration
Second, the business environment
2. 1 industry analysis
(1) Market research
(2) Choose the original industry
2.2 customer analysis, target market
2.3 Risk analysis
(1) competitors
(2) Input cost
(3) Off-season and peak season
(4) Technical risks
Third, the company strategy.
3. 1 target
(1) vision
(2) Mission
(3) Values
(4) Long-term goals
Fourthly, several solutions to risk estimation.
4. 1 external risks
4.2 Internal risks
4.3 solutions