In this era with online marketing as the mainstream, major media platforms have become the positions for enterprises to advertise, gain users' attention through shared content, and thus promote the spread of their own brands and product reputation. In many media platforms, Xiaohongshu is the main position for enterprises to conduct online marketing. Xiaohongshu has made a very detailed plan for the division of the content of the plate, so that users can accurately find their favorite products. Coupled with the algorithm of the software itself, it can output content accurately and in large quantities. In this case, the product can spread, which is why Xiaohongshu is so favored by enterprises. So many enterprises have entered Xiaohongshu for grass planting marketing, and if the efforts are not in place, they will be submerged in the public. How do enterprises realize efficient marketing of planting grass? Come and have a look today! The first step of creating explosive products to attract users' attention to planting grass is that we should have something worth planting grass, and creating explosive products is the primary decision of enterprises. With explosive products, Xiaohongshu will get more traffic when advertising is pushed, thus attracting more users' attention. So how do we create an explosive product? First of all, we should know that users will believe in the actual experience of products before consumption, so we can start research from now on, for example, we can show the effect of products to users. Well-known cosmetics brand Saint Laurent, the YSL gold bars they created became the brand's explosive products. By signing stars, using lipstick, and returning renderings, the perfect color number effect has directly attracted the attention of a large number of female users. Even Li Jiaqi, a lipstick expert, delivers YSL gold bars. This is also the reason why we saw YSL small gold bar advertisements in Xiaohongshu and Tik Tok at that time. High quality content makes them pay more attention. Subdivide user portraits to achieve accurate push. Although Xiaohongshu has made a very detailed division of the content section, it still has defects, that is, it has not further divided the user's needs, so there will be situations that do not meet the user's taste in content push. According to this defect, enterprises can improve their grass planting strategies to break through the bottleneck. The first is to collect the sales data of brand products and the browsing data of the platform, classify the data, analyze the needs of different users, and generate user portraits. Then make new content according to these user portraits, and make content that meets the needs of portraits, so as to gain the attention of more users with different needs and realize the accurate push of brand content. The push of interesting activities has caused social fission. As a platform for young people, Little Red Book has social attributes. In this environment, product content can spread at a higher speed. Simple product advertisements can't get huge forwarding volume. If you want to get the forwarding volume, you need to start with the tastes of young people. For example, young users like interesting, good-looking or fun content. Midea and McDonald's are experts in this field. By launching interesting activities, they can attract users to forward them and make their brand reputation faster.