Is imperial concubine vinegar a food or a health care medicine? A few days ago, reader Mr. Li called the hotline of this newspaper, reflecting that the advertisement of Guifei vinegar claimed that vinegar had medical care and other functions, so he bought a bottle of Guifei vinegar from the supermarket for 29.8 yuan. After coming back, the whole family tasted it together, but it felt no obvious difference from other vinegar bottles of several yuan. Mr. Li said that he is a doctor and knows that acetic acid has a strong bactericidal effect. Vinegar is rich in calcium and amino acids beneficial to human body. It does have some health care functions, but this is the function of vinegar itself. Is Guifei Vinegar suspected of deceiving consumers in this kind of publicity? Does it regard itself as vinegar, health care products or medicine?

Subsequently, the reporter went to a suguo supermarket in Zhongshan North Road and found the beautifully packaged imperial concubine vinegar and its leaflet. On the leaflet, the reporter saw such words as "new green healthy food", "slimming", "beauty", "unique efficacy", "protecting liver and kidney" and "treating diabetes" with obvious medical and health care functions.

Does this vinegar really have so many functions? In this regard, the reporter interviewed relevant experts from Jiangsu Provincial Hospital. It is reported that vinegar does have health care function, and it can also reduce the occurrence of diseases, delay human aging and have some auxiliary medical functions. But this is not the patent of imperial concubine vinegar, and other edible vinegars also have such functions. As for the propaganda that diabetes can be treated, it's hard to say. Because ordinary vinegar does not have such a function, whether this product is a specific medicine or not will not be known until it is identified by relevant experts. In this case, Guifei vinegar promotes herself under the banner of medical treatment, right?

Mr. Xu, director of Nanjing Guifei vinegar, explained that we only promoted the function of vinegar, but did not say that our products had such a function.

A person from Nanjing Administration for Industry and Commerce pointed out that according to Article 13 of the Interim Provisions on the Publication of Food Advertisements formulated by the relevant state departments, ordinary food advertisements shall not publicize the health care function, nor shall they express or imply its health care function by publicizing the functions of certain ingredients. At present, among the 22 health care functions announced by the Ministry of Health, "losing weight" and "beautifying" are both health care functions. He said that such propaganda is indeed problematic. If the situation is true and there are violations, they will take certain actions.