1, feel the world and enjoy it.

View mountains and rivers, realize heaven and earth.

Wave lofty sentiments and win the world.

2. Guiyang chief landscape room, once owned, lifelong pride.

3. The chief landscape house in Guiyang is healthy and more nourishing.

4. Appreciate with artistic eyes and taste with the depth of literature.

5, mountains and rivers, artistic conception blend.

6, ecological slope courtyard, enjoy the philosophy of natural life.

7. Tanxi Valley is a lifelong dream.

8. Taste stands out because of you, and art is smart because of you.

9. The artistic revolution of quality of life

10, taste the natural waterfront and feel the art of life.

1 1, natural life philosophy, fantasy legend.

12, the hall is poor in water, so sit and watch Yun Qi.

13, dedicated to the natural world of living artists.

14, scholarly and dark, beautiful.

15, an inclusive, romantic, poetic and noble residence.

16, the largest apartment in Guiyang is 200,000 square meters? China art? natural community

17, the same world view, the same language, similar knowledge, converge into? Tanxi Valley? Elegant living atmosphere.

18, beautiful but not empty, simple but elegant.

19, Tanxi Valley, my cultural life home.

20. Let life take root and let the mind settle down.

2 1, enjoy nature and stand out.

22. Quality makes a home, and temperament makes you.

23. Be a forest with birds and live with nature.

24. Be energetic, be content with quietness and be elegant in living.

25, long mountains and rivers, my heart is high.

26. Create a natural and artistic life for you.

27. Deduct the beauty of art and carve the surprise of life.

28. The harmony between sunshine and greenery is exciting.

29. How much space do you use to nourish your heart as soon as possible?

What kind of eyes do you use to clear your eyes?

What good space do you use to care for your body and mind?

Tanxi Valley, a spiritual health resort of 200,000 square meters, shows the beauty in the depths of famous houses.

30. Dreams come from life, and life reproduces dreams.

The Art of Advertising Writing II

The earliest advertisements in China were newspaper advertisements.

It is said that at the end of19th century, Nanyang Brothers Tobacco Company manufactured its own products? Platinum dragon smoke? The advertisement is called:? A cigarette after a meal is better than a living fairy? .

This slogan was later passed down as a proverb.

With the rapid development of market economy, commodity awareness has been deeply rooted in people's hearts.

? Before the soldiers and horses arrive, food and grass go first? Before the merchants sell their own goods, advertisements often flood, and all kinds of advertisements have become a beautiful landscape in urban life.

Our living environment is being hyped up. Wherever we go, wherever we look, we can't avoid advertising. Turning on the TV radio is an advertisement, turning on newspapers and magazines is an advertisement, and squeezing into a bus is an advertisement. No wonder someone vividly said: The air we breathe is made up of oxygen, nitrogen and advertisements.

? Advertising plays an increasingly important role in our life.

Advertising language is an important part of advertising, so the writing of advertising language is particularly important.

Writing advertising language is a new test site for the college entrance examination, so I hope students can learn the basic knowledge of advertising writing, master writing skills and write advertising language well.

First of all, we should realize that advertising language does not exist in isolation, let alone a beautiful word game.

Advertising language is a part of advertising, which should be creatively produced together with the whole advertising under the guidance of perfect advertising strategies.

Now, those excellent advertising words can exist and be used independently, but they are accepted and loved by consumers after a large-scale advertising campaign and its high-quality products.

When we think creatively about advertising language, we should not play word games or daydream, but use the correct thinking method, starting from the overall strategy, starting from the purpose of marketing communication and starting from the feeling of consumer demand.

Second, clear the creative thinking of advertising language.

The creation of advertising language should be thought from the following three levels, which is the way of thinking.

First, the product level.

That is, what are the advantages and characteristics of the product itself.

Second, the consumption level.

That is, when consumers consume such products, what are the unmet needs (including physical, psychological, emotional and social), what are the concerns and preferences, and what puzzles and problems they encounter in the consumption process.

Third, the market level can also be called the competitive environment level.

That is to say, where is the gap in the market, what competitors are doing, saying, what weaknesses they have, what we can do and so on.