People who often pay attention to the news can find that there are many cases of rollover in advertising endorsements, that is, some products are found to be unqualified and even harmful to people's health, and most of these products are endorsed by celebrities. Because celebrity endorsement is a good marketing tool for some manufacturers, it can play a drainage role for them, so they will use high endorsement fees to let celebrities promote. Moreover, the stars themselves have traffic and fans. Even if ordinary people don't buy these fans to support their idols, they will buy them blindly, but this is very undesirable. Because we can't guarantee that the effect of these products is real, and there is no way to guarantee that these products are healthy and safe. Look at the endorsement advertisements that have repeatedly overturned, and you will know how serious it is.
Moreover, the attention to this kind of thing was not there at the beginning, but it was gradually paid attention to in recent years. Therefore, all aspects of the regulations are not so perfect, and it is particularly easy to be exploited. If we want to improve this situation, we must be strict, and once we find it, we will punish it. This kind of punishment can't be trivial, but it must be extremely serious to prohibit success.
If the stars can learn about the products themselves in the future, they can even try them first and then endorse them. I believe everyone will be more at ease, and I hope fans will not blindly buy some so-called celebrity endorsement products.