The "Opinions" put forward that it is necessary to actively develop livable industries for the elderly. Advocate the concept of lifelong housing, promote the government's affordable housing to be suitable for lifelong living, and support social capital to design and develop more commercial housing products suitable for the elderly. Encourage the construction of comprehensive communities and long-term rental apartments where young people and the elderly live together, and create a vibrant community for the elderly with intergenerational integration. Support market players to use their own land and houses to develop and build community old-age facilities integrating residence, life care and medical care. Encourage more market participants to participate, explore diversified investment models, and expand the coverage of aging renovation of elderly rooms. Formulate and improve the standards for the construction and renovation of housing for the aged. ?
At the same time, the Opinions also proposed to expand the land use space. Ensure the demand for land for new old-age service facilities, and allocate land for new old-age service facilities projects that meet the Catalogue of Allocated Land; Provide for-profit pension service facilities by means of lease, lease first and then transfer, and encourage priority lease, lease first and then transfer. Reduce the cost of old-age land, formulate a new land price for old-age land that reflects homogeneity, public welfare and sociality, and guide the overall land price level to be equivalent to the benchmark land price of standard factories. Encourage the use of existing resources to increase the supply of old-age care facilities, regularly publish the catalogue of existing facilities for old-age care services, and increase the supply of old-age care facilities through multiple channels. ?
In addition, the Opinions also mentioned that it is necessary to promote the coordinated development of the pension industry in the Yangtze River Delta. Relying on the regional cooperation mechanism in the Yangtze River Delta, we will strengthen the planning and project coordination of the pension industry, give full play to the advantages of local resources, promote the upstream and downstream docking and functional complementarity of the industrial chain, and enhance the competitiveness of the regional pension industry as a whole. Promote the convergence of supporting policies, standards, norms, data and information of the pension industry in three provinces and one city, and explore the establishment of a training base for pension talents. Explore a new mode of providing for the aged in different places and formulate supporting policies. ?
Yan Yuejin, research director of think tank center of Yiju Research Institute, said that from this policy, Shanghai will give greater support to the development of pension real estate business, especially the renovation of pension facilities such as affordable housing, comprehensive communities and long-term rental apartments. Similar to long-term rental apartments, the combination of the past and pension is less, and the follow-up can also become the direction of active research and investment by housing enterprises. ?
He said that the optimization of the land policy for the aged in Shanghai, including the land source, the adjustment of land transfer methods, and the downward adjustment of land prices, will help reduce the land acquisition cost of housing enterprises and encourage them to actively carry out project development. Considering that the pace of land supply in Shanghai will accelerate this year, some housing enterprises involved in pension real estate business may face new opportunities. ?
The following is the full text of the opinion:
Opinions of the General Office of Shanghai Municipal People's Government on accelerating the development of the old-age care industry in this city.
District People's governments, municipal government commissions, offices and bureaus:
In order to give full play to the role of the market and society, vigorously develop the pension industry and meet the multi-level and diversified needs of the elderly, with the consent of the municipal government, we hereby put forward the following opinions on promoting the accelerated development of the pension industry in this city:
1. Focus on key areas and increase the supply of products and services for the aged? ?
(1) Increase multi-level pension services. Encourage all kinds of social capital to invest in the aged care service industry, and set up aged care institutions and rehabilitation nursing institutions for different income groups. Support the development of wholly foreign-owned and Sino-foreign joint venture pension service institutions in Shanghai and actively introduce international advanced service models. Encourage the professional, chain and brand development of the aged care service institutions, and support the brand chain institutions to expand their business in the Yangtze River Delta and the whole country to achieve large-scale development. Promote the deep integration of medical care and nursing, integrate various service resources, and realize the organic connection and orderly referral of services such as disease diagnosis and treatment, medical care and life care according to the physical condition of the elderly. We will implement the national special campaign of urban-enterprise linkage for inclusive old-age care, and guide more enterprises to provide inclusive old-age care services that most elderly people can afford through policy support. (Responsible departments: Civil Affairs Bureau, Municipal Health and Wellness Commission, Municipal State-owned Assets Supervision and Administration Commission, Municipal Development and Reform Commission)?
(2) Vigorously develop the auxiliary appliance industry. Actively develop the industries of clothing, life care products, rehabilitation training, health promotion AIDS and other elderly products, support enterprises to increase R&D, design and intelligent manufacturing, and cultivate a number of "specialized and innovative" little giant enterprises and single champion enterprises in manufacturing. Relying on Qingpu Xihongqiao Rehabilitation Aids Industrial Park and Minhang Nanbinjiang Industrial Park, we will strengthen innovation incubation and industrial agglomeration to attract domestic and foreign high-quality AIDS enterprises to settle down. Encourage Zhangjiang High-tech Park, caohejing New Technology Development Zone and other science and technology parks to lay out and develop intelligent assistive devices industry. Encourage medical device enterprises and innovative enterprises to give full play to their technological advantages, expand the research and development of rehabilitation AIDS, and support qualified rehabilitation AIDS to apply for medical device registration. Actively carry out the promotion of community rental of rehabilitation AIDS, dynamically update the product catalogue, improve supplier access standards, expand rental methods, and guide enterprises to develop more assistive devices products suitable for the needs of the elderly. Build an information docking and application platform to promote the use of high-quality rehabilitation AIDS developed and produced in this city in public hospitals and public pension institutions. (Responsible departments: Civil Affairs Bureau, Municipal Economic and Information Commission, Municipal Science and Technology Commission, Municipal Market Supervision Bureau, Municipal Health and Wellness Commission)?
(3) Actively develop livable industries for the elderly. Advocate the concept of lifelong housing, promote the government's affordable housing to be suitable for lifelong living, and support social capital to design and develop more commercial housing products suitable for the elderly. Encourage the construction of comprehensive communities and long-term rental apartments where young people and the elderly live together, and create a vibrant community for the elderly with intergenerational integration. Support market players to use their own land and houses to develop and build community old-age facilities integrating residence, life care and medical care. Encourage more market participants to participate, explore diversified investment models, and expand the coverage of aging renovation of elderly rooms. Formulate and improve the standards for the construction and renovation of housing for the aged. (Responsible departments: Municipal Housing and Urban-Rural Construction Management Committee, Civil Affairs Bureau, Shanghai Banking Insurance Regulatory Bureau, and Municipal Planning and Resources Bureau)?
(D) Stimulate the vitality of the elderly education market. Actively expand the main body of education for the elderly, encourage qualified education and training institutions to develop educational products and training courses suitable for the characteristics of the elderly, and adapt to the growing educational needs of the elderly in spiritual culture, health and wellness, and financial management. Encourage the development of new formats of digital education for the elderly, and support enterprises and various social organizations to develop innovative educational products such as online learning and interactive communication through platforms such as websites and mobile apps. Promote the integrated development of old-age education, old-age tourism and institutional pension, and support old-age service institutions to provide value-added services such as theme study tour, humanistic hiking, experiential learning and cultural training through foreign cooperation and service purchase, so as to enrich the connotation of old-age services. (Responsible departments: Municipal Education Commission, Civil Affairs Bureau, Municipal Bureau of Culture and Tourism)?
(5) Promote the healthy development of tourism for the elderly. Take the elderly tourism as an important part of global tourism, and vigorously develop red tourism, cruise tourism, leisure tourism and other tourism formats suitable for the elderly. Encourage tourism enterprises to rely on offline stores and online platforms to innovate and develop more tourism products suitable for the elderly and create a characteristic operation model. The tourism information service will be embedded in community organizations such as community cultural activity centers and community comprehensive service centers for the elderly, and the elderly with suitable physical conditions will be encouraged to participate in activities such as "citizens visiting Shanghai". Strengthen the barrier-free construction and management of tourism infrastructure such as scenic spots and hotels, improve the level of humanized service, and create a safe and convenient elderly-friendly tourism environment. Support tourism enterprises to actively improve the standards of tourism products and services for the elderly. (Responsible departments: Municipal Cultural Tourism Bureau, Civil Affairs Bureau, Municipal Housing and Urban-Rural Construction Management Committee)?
Second, strengthen factor support and accelerate the release of industrial kinetic energy?
(6) Enrich the supply of human resources. Encourage more institutions of higher learning and vocational colleges to offer old-age services, rehabilitation AIDS and other majors, and expand the enrollment scale of professionals in the old-age industry. Integrate the education and scientific research resources for the elderly and cultivate high-level research-oriented and applied elderly health medical talents. Promote in-depth cooperation between pension service enterprises and relevant vocational colleges, cultivate a number of pension service enterprises with integration of production and education, and give priority to recommending qualified school-enterprise cooperation projects with integration of production and education for pension services into the scope of investment support within the central budget. Accelerate the establishment of a unified salary grade system for aged care workers, form a normal growth mechanism, and improve the career development channel. Accurately meet the on-the-job training needs of employers, actively carry out on-the-job training, job transfer training, skill upgrading training and other trainings, and continuously improve the level of old-age nursing skills. Guided by the World Skills Competition, we will give full play to the incentive role of various skills competitions in the country and this city, and cultivate a group of outstanding skilled talents in the field of old-age care. (Responsible departments: Municipal Human Resources and Social Security Bureau, Municipal Education Commission, Municipal Development and Reform Commission, Civil Affairs Bureau, Municipal Health and Wellness Commission)?
(7) Expand the land use space. Ensure the demand for land for new old-age service facilities, and allocate land for new old-age service facilities projects that meet the Catalogue of Allocated Land; Provide for-profit pension service facilities by means of lease, lease first and then transfer, and encourage priority lease, lease first and then transfer. Reduce the cost of old-age land, formulate a new land price for old-age land that reflects homogeneity, public welfare and sociality, and guide the overall land price level to be equivalent to the benchmark land price of standard factories. Encourage the use of existing resources to increase the supply of old-age care facilities, regularly publish the catalogue of existing facilities for old-age care services, and increase the supply of old-age care facilities through multiple channels. (Responsible departments and units: Municipal Planning and Resources Bureau, Civil Affairs Bureau, Municipal Development and Reform Commission, and district governments)?
(8) Improve financing capacity. Government guidance, enterprise participation, research and establishment of Shanghai pension industry investment guidance fund, and play a guiding role in key areas of pension industry and major project investment. Commercial banks and policy banks are encouraged to introduce special credit policies for the old-age industry with the help of platforms such as Shanghai Big Data Bank-Tax Interaction and inclusive finance Application, so as to broaden the scope of loan collateral and improve the accuracy and intensity of credit supply for old-age enterprises. Strengthen the support of SME policy financing guarantee fund to the pension industry, and clarify the specific scope of support and operating procedures. Encourage non-bank financial institutions to increase financing support for the pension industry through trust and financial leasing. Support qualified pension enterprises to raise funds through listing, issuing bonds and asset-backed securities. Encourage venture capital, equity investment and other institutions to increase investment in pension enterprises with broad market prospects in the initial stage. (Responsible departments: Municipal Finance Bureau, Municipal Development and Reform Commission, Municipal Finance Bureau, Civil Affairs Bureau, Shanghai Headquarters of the People's Bank of China, Shanghai Banking Insurance Regulatory Bureau and Shanghai Securities Regulatory Bureau)?
(9) Strengthen fiscal and taxation support. Give full play to the guiding role of special financial funds such as service industry development guiding fund, special funds for the development of small and medium-sized enterprises, special funds for the development of information technology in the city, special funds for the development of software and integrated circuits, and give support to enterprises and projects that meet the conditions of old-age services, rehabilitation AIDS, and smart old-age care. Further implement the relevant preferential tax policies of the state and this Municipality to support small and micro enterprises, and give tax incentives such as value-added tax and income tax to qualified small and meager profit pension service enterprises in accordance with relevant state regulations. Enterprises, institutions and social organizations that rely on fixed facilities in the community to provide old-age services for community residents by means of full-time care, day care and on-site service are exempt from value-added tax on their income from providing old-age services, and when calculating the taxable income of enterprise income tax, they are included in the total income at a reduced rate of 90%. For eligible real estate and land used to provide old-age services, preferential policies such as deed tax, property tax and urban land use tax shall be enjoyed according to regulations. (Responsible departments: Municipal Finance Bureau, Municipal Taxation Bureau, Municipal Development and Reform Commission, Municipal Economic and Information Commission, Civil Affairs Bureau)?
(10) Strengthen the empowerment of science and technology. Promote the in-depth application of next-generation information technology and intelligent software and hardware products such as artificial intelligence, Internet of Things, cloud computing and big data in the field of aged care services. Support the research and development of key technologies such as intelligent interaction, intelligent operation and multi-machine collaboration, and improve the intelligent level, practicability and safety of products suitable for the elderly, such as rehabilitation training and rehabilitation AIDS, health monitoring products, elderly monitoring devices, home service robots and wearable clothing for the elderly. Encourage all kinds of enterprises to develop a comprehensive service platform integrating information systems, professional services and smart pension products, and promote online and offline resource integration, information sharing and service improvement through technology empowerment. Regularly publish the demand list of smart pension service application scenarios, guide various institutions and enterprises to give priority to purchasing products and services listed in the promotion catalogue of smart health pension products and services, formulate and improve the standards of smart pension related products and services, and cultivate a number of smart pension application demonstration bases, demonstration communities and demonstration brands. (Responsible departments: Municipal Economic and Information Commission, Civil Affairs Bureau, Municipal Development and Reform Commission, Municipal Science and Technology Commission)?
Third, enhance the ability to pay and actively cultivate the consumer market?
(eleven) to accelerate the development of multi-level endowment insurance. We will introduce preferential policies to encourage all kinds of enterprises to establish an annuity system in a timely manner and continue to expand the coverage of enterprise annuities. Guide enterprises to optimize the annuity plan design, reasonably determine the proportion and distribution of funds, improve the way of receiving benefits, and improve the level of retirement benefits for employees. Actively develop personal tax deferred commercial endowment insurance, encourage insurance companies to continue to optimize product design and services, and explore ways to simplify the handling process. Continue to develop reverse mortgage pension insurance for the elderly, and explore and improve supporting systems such as contract performance and inheritance notarization. (Responsible departments: Municipal Human Resources and Social Security Bureau, Shanghai Banking Insurance Regulatory Bureau, Municipal Finance Bureau, Municipal Taxation Bureau and Municipal Judicial Bureau)?
(twelve) to encourage the development of pension inclusive finance. Encourage banks and other financial institutions to optimize online and offline service processes and provide more convenient financial services for elderly customers. Give consideration to stability and profitability, and support financial institutions to develop financial products such as pension financing and trust suitable for elderly customers. Encourage fund companies to expand the scale of pension fund management by optimizing product design, broadening sales channels and increasing publicity, and implement market-oriented and differentiated sales rate management; Encourage investors to hold pension target funds for a long time. Encourage financial institutions to carry out financial business innovations such as housing for the elderly, and enhance the cash payment ability of the elderly by optimizing asset allocation. Strengthen the popularization of financial knowledge of the elderly and advocate the concept of rational financial management. (Responsible departments: Shanghai Banking Insurance Regulatory Bureau, Municipal Finance Bureau, Shanghai Securities Regulatory Bureau, Shanghai Headquarters of the People's Bank of China, Civil Affairs Bureau, and Municipal Market Supervision Bureau)?
(thirteen) actively develop long-term care insurance. We will deepen the pilot of the long-term care insurance system, constantly improve the institutional processes such as demand assessment, service supply and service supervision, and do a good job of policy convergence with pension service subsidies. According to the national requirements and the actual development of this city, timely study and expand insurance coverage. Encourage insurance institutions to develop commercial long-term insurance products and cover rehabilitation AIDS to meet the needs of different groups of people. Support the promotion of commercial insurance companies to participate in long-term insurance handling services. (Responsible departments: Municipal Medical Insurance Bureau, Shanghai Banking Insurance Bureau, Civil Affairs Bureau, Municipal Health and Wellness Commission, Municipal Development and Reform Commission)?
(fourteen) to stimulate potential consumer demand. Advocate a healthy and scientific concept of providing for the aged, and guide eligible elderly people to buy appropriate professional services and assistive devices through appropriate subsidies. Encourage enterprises to innovate product promotion methods and promote the embedding of products and services for the elderly into the online and offline life scenes of the elderly. Create a social atmosphere of "filial piety, respect and love for the elderly", give full play to the supporting role of the family, advocate that children spend for the elderly, and improve the quality of life of the elderly. (Responsible departments: Civil Affairs Bureau, Municipal Health and Wellness Commission, Municipal Commission of Commerce)?
Fourth, optimize the institutional environment and lay a solid foundation for industrial development?
(fifteen) the establishment of pension industry as a whole to promote the mechanism. Relying on the municipal leading group for the construction of social pension service system, we will regularly study and promote the development of pension industry, and make overall plans to promote the construction of key projects and major reform and innovation initiatives. (Responsible department: member unit of the municipal leading group for the construction of social pension service system)?
(sixteen) to establish and improve the statistical system of pension industry. According to the classification of the national statistical catalogue of the old-age industry, combined with the actual situation of this city, establish and improve the statistical system of the old-age industry, and formulate the industrial statistical catalogue, statistical caliber and statistical methods. Strengthen statistical monitoring, regularly carry out relevant statistical analysis, and release relevant statistical data of the pension industry to the society. (Responsible department: Municipal Bureau of Statistics, Municipal Development and Reform Commission)?
(seventeen) to establish and improve all kinds of industrial service platforms. Promote the integrated development of Industry-University-Research in the field of old-age care, support the construction of various industrial innovation platforms, and promote joint research on key technologies and key products. Relying on the exhibition platforms such as China International Import Expo, Shanghai International Elderly Aids and Rehabilitation Expo, we will promote the docking of old-age services and product supply and demand. Further develop the functions of information platforms such as "Shanghai Pension Service Platform" and "Shanghai Rehabilitation Aids Industry Patent Database" to provide more convenience for enterprise investment layout and product innovation. (Responsible departments: Civil Affairs Bureau, Municipal Science and Technology Commission, Municipal Commerce Commission)?
(eighteen) to create a fair and open policy environment. Regularly publish the list of existing policies and measures to support the aged care service industry and the investment guide for the aged care service industry in this city to provide good services for all kinds of investors. Encourage all kinds of enterprises and social organizations to participate in the supply of old-age services, and explore the same bed construction and institutional operation subsidy support for enterprises and private non-enterprise units that provide basic old-age services. We will improve the financial subsidy mechanism, promote the gradual transformation of subsidies for aged care services from "supplementary suppliers" to "supplementary demanders", and promote the formation of a service supply pattern in which the elderly choose independently and service organizations compete fairly. (Responsible departments: Civil Affairs Bureau, Municipal Finance Bureau, Municipal Development and Reform Commission)?
(nineteen) to promote the coordination of the Yangtze River Delta pension industry. Relying on the regional cooperation mechanism in the Yangtze River Delta, we will strengthen the planning and project coordination of the pension industry, give full play to the advantages of local resources, promote the upstream and downstream docking and functional complementarity of the industrial chain, and enhance the competitiveness of the regional pension industry as a whole. Promote the convergence of supporting policies, standards, norms, data and information of the pension industry in three provinces and one city, and explore the establishment of a training base for pension talents. Explore a new mode of providing for the aged in different places and formulate supporting policies. (Responsible department: Civil Affairs Bureau, Municipal Development and Reform Commission)?
(twenty) to strengthen industry supervision. Intensify the rectification of illegal fund-raising and consumer infringement in the field of old-age care, formulate risk prevention and control measures for large-scale paid funds in the old-age community, continue to strengthen supervision in the fields of financial management, health care and tourism training, and effectively protect the consumer rights and interests of the elderly. Strengthen the interconnection between the old-age service information platform and the Shanghai public credit information service platform, and strengthen the joint reward and punishment work across fields and departments. Give play to the positive role of industry organizations in safeguarding rights, resolving disputes and building industry credit. (Responsible departments: Municipal Market Supervision Bureau, Civil Affairs Bureau, Municipal Development and Reform Commission, Shanghai Banking Insurance Regulatory Bureau)?
General Office of Shanghai Municipal People's Government?
May 2020 13