1, take font size or abbreviation: font size is the trade name in the enterprise name, and the unification of font size and trademark can strengthen the joint memory of the audience on the brand and enterprise. Name abbreviation is to use the representative keywords in the enterprise name as trademarks, which can effectively increase the public's in-depth understanding of the nature and products of the enterprise. For example, "sinopec group" can be abbreviated as "Sinopec".
2. Choosing animal and plant names: The choice of animal and plant names should be closely related to the characteristics of the goods used. For example, "puffer fish" as a drug trademark will make people doubt the safety of its drugs, while the use of "Song Qing" (relaxed) is easy to accept.
3. Take a specific vocabulary: you can take a specific item or a modern vocabulary name, or you can take a fabricated vocabulary. If we take the former, we should choose words with special meanings. If the three-dimensional meaning of "shield" is used as a cement trademark, it will be remembered by builders. If you use invented words, you must shout loudly and fluently, such as Starr, Bang Qi and estelle.
4. Choosing the names of scenic spots and historical sites: Choosing the names of scenic spots and historical sites with high popularity and strong applicability as trademarks is very beneficial to the sales of regional famous specialty products. For example, "City God Temple" is the trademark of fennel beans, and "Dongting Mountain" is the trademark of tea.
Trademark naming principle
Choosing a trademark shall not violate the provisions of the law prohibiting the use and registration, nor shall it infringe upon the prior rights of others. This is the most basic requirement for trademark registration. In addition, the naming of trademarks should also follow the following main principles:
1, healthy content: trademarks with unhealthy content are not only unregistered, but also difficult to be accepted by the market.
2. Strong distinctiveness: A trademark with strong distinctiveness is a distinctive sign created by a trademark registrant and can leave a deep impression on people. Distinctive trademarks are more attractive to consumers and more easily accepted by the market, such as Rejoice and Youth Treasure.
3. Profound implication: The implication of special meaning in trademarks can enhance the audience's strong impression of trademarks and enhance their deep understanding and memory of enterprises or products.
4, catchy: catchy can not be awkward, but should make the text of the trademark sound smooth, loud and comfortable. This requires the words to be plain, flat, harmonious, cadence and fluency, such as Wahaha, ariston, Metersbonwe, Bang Wei and Bang Wei. Huobao spicy chicken
If you decide to make your own brand here, I suggest you decide now.
The first trademark application took a long time, from 12 months to 15 months.
Second, if the favorite brand name is not protected, it is easy to be registered for a long time. It will affect your whole brand promotion plan.
Third, the registration fee is uniform, and early registration can make you more prepared. Methods 1: Chinese and foreign language comparison method.
We can give a trademark a Chinese name and an English name and apply for registration as a trademark. Naming trademarks in Chinese and English is convenient for domestic enterprises to explore the international market and prepare for applying for overseas trademarks in the future. For example, Hisense is named "Hisense" in English and "High Sensitivity and High Definition" in Chinese.
Method 2: enterprise naming method
If the enterprise name is not long and catchy, the applicant can directly apply for registration as a trademark. Such as: Haier, Midea, Royalstar, etc. The advantage of this is that if the trademark becomes more and more well-known, the enterprise will become more and more well-known, killing two birds with one stone while promoting the trademark.
Method 3: Founder Naming Method
This method is suitable for applying for registration of portrait trademarks. We can apply for a registered trademark in the name of the founder or product inventor. Such as Li Ning, Wang Zhihe and Ford. Only in this way can we fully win the trust of users in the product. After all, it takes courage to apply for a registered trademark in one's own name, which shows that the founder or product inventor of the company is full of confidence in product quality.
Method 4: Historical inheritance method
This method is suitable for the products launched by old brands. The brand name reflects the long history and cultural heritage of the products and gives consumers enough trust in the products. For example, Daoguang 25, Guojiao 1573, Louis XIII.
Method 5: auspicious implication method
China's culture is profound, and the pursuit of auspicious meaning is one of them. When naming a trademark, you can associate words with auspicious meanings with your own products, promote your own products through people's pursuit of auspicious meanings, and improve your popularity. For example: "Forever" brand bicycles, "Fumanduo" instant noodles and "Want Want" food.
Method 6: efficacy method
When naming a trademark, we can use words to describe the efficacy of the product. In this way, consumers can directly understand the efficacy of the product through the brand name, and it is easier to identify with the product. For example: "Liubizhi" toothpaste, "Shufujia" bath milk, "Juewei duck neck" and so on. The first step is to define the concept of corporate culture and brand.
A good brand name should reflect the name, image, culture, brand, business type, geographical location, product quality and service of the enterprise, and write these aspects word for word on paper, which is the essence and direction of the brand name of the enterprise.
Brainstorm ideas and choose methods.
China's Trademark Law stipulates that a trademark applied for registration should have distinctive features and be easy to identify, and must not conflict with the legal rights previously obtained by others.
How to make the name of a trademark significant? I summarized the following methods:
1, creative method.
That is, use the imagination of the wild and unconstrained style to create a vocabulary that has never been seen before. Such a name is unique enough and highly competitive, and will not be rejected because it is similar to other brand names. In the future corporate brand promotion, we can eliminate the competitive obstacles of other brands to the maximum extent.
For example, the Jeep trademark was created by its company. Later, the name Jeep almost became synonymous with off-road vehicles. Prior to this, there was no similar name for this industry.
Because the trademark name created by this method is very unique, the success rate will be extremely high when applying for trademark registration.
2. Proper name selection method.
That is, choose a favorite name from the existing words as the brand name. This is the largest number of all trademarks at present.
It is worth noting that the choice of proper name should only be used as a logo to help consumers identify enterprises, brands and products, otherwise it will be easily recognized as descriptive words and generic names and rejected.
For example, the word "apple" cannot be used as the trademark of Apple, because it is descriptive and the common name of a certain fruit. But when it is used in the computer industry, "Apple" loses the effectiveness of descriptive words and common names and becomes a good trademark.
3. Product correlation method.
In other words, from the perspective of enterprise products, we associate words related to products. This name can indirectly imply the quality of your products, flaunt the corporate culture and highlight the product connotation. Try not to choose descriptive words related to product categories as trademark names, which are easily recognized as lacking significant features and rejected.
4. International Customs Law.
That is, give your trademark a foreign name. In some industries, such as clothing and food, companies can also adopt more international names to cater to consumers' preferences.
For example, some commonly used transliteration names are adopted, such as Beautiful can be transliterated as Biotech delicious and delicious. In addition, we can also use some words with foreign characteristics to name them, such as "Sam XX" in the United States, "Mazu XX" in Taiwan Province Province, "Sakura XX" in Japan, "Scholar XX" in France and so on.
The third step is to determine the choice and search for registration.
Combine the first step with the second step, combine the corporate culture with the brand concept and naming method, combine, split, abstract, summarize and so on, and try again and again until you get some interesting, unforgettable and meaningful names.
After determining the name, log on to the website of the Trademark Office, search for the obtained trademark name, and select the trademark with similar name and high registration success rate for registration. If you are not familiar with the retrieval and registration process, you can consult a professional intellectual property agency.
Attachment: the forbidden area for taking trademark names.
A common names and descriptive trademarks are prohibited, and suggestive trademarks are used with caution;
B, don't try to edge with well-known trademarks or famous trademarks, which will not pay off;
C, don't use too abstruse names, consumers can't understand.
D, the name should not be too long or too long, 2-4 Chinese characters are best, and English is limited to 3 words. Zhihu Professional Committee answers for you:
To name a trademark, in addition to meeting the statutory requirements for trademark naming, the following principles should also be noted:
Easy to identify, read and understand
The name of a trademark must first be clear and concise; Words should be easy to understand, and don't use obscure words; Use characters with simple strokes that are easy to write and print, and don't use ancient characters and obsolete characters with complex strokes that are difficult to identify or have been eliminated; Pronunciation should be loud and fluent, with musical aesthetic feeling, and bending and twisting should be avoided. In addition, the text of the name cannot be too long.
Grasp the characteristics and highlight the key points
Trademark name is very short, which can only show the characteristics of a certain aspect of the goods, so we should grasp the characteristics and highlight the key points. This kind of prominence, or focus on highlighting identity, such as "Kweichow Moutai"; Or focus on display technology, such as "China Ancient Health Essence"; Or focus on display materials, such as "double needle toothpaste"; Or focus on showing value, such as "diamond electric fan"; Or focus on the performance of utility, such as "baili brand soap"; Or sketch an image, such as "white rabbit toothpaste"; Or show interest, such as "Xiyingmen towel quilt"; Or show style, such as "Princess Qin"; Wait a minute.
Unity of name and reality, avoiding contradictions.
The name should reflect a certain characteristic of the commodity from a certain aspect, should be associated with the commodity, and there should be no phenomenon that the name of the commodity does not match the reality or damage the image of the commodity. For example, "Panther" brand agricultural vehicles, "Panther" shows the power of vehicles, and "Chrysanthemum" of "Chrysanthemum" electric fan gives people a cool feeling, which is reasonable and reasonable.
We should consider the psychology of consumers.
Commodities have a certain number of consumers, and naming should consider the psychology of consumers in order to win the market. For example, children's products should consider children's psychology: so there are little angel children's shoes, white rabbit toffee and Wahaha fruit milk. Health care products for the elderly should consider the psychology of the elderly: so there are Bainianle Chinese patent medicine, Laolaifu oral liquid and Ruyi brand crutches. Cosmetics are mainly consumed by young women, so the brand names are fashionable and foreign: Aoqi, Yaqian, Head & Shoulders, Lihua Bao Si and Golden Ballet. High-end consumer goods, according to the characteristics that buyers should choose carefully, use brand names to indicate the preciousness, sophistication, durability and advanced quality of the goods, so there are Strauss piano, Panda TV, Aerospace refrigerator, Sapphire watch and so on.
Names should be beautiful and meaningful.
The so-called aesthetic feeling is that the name is vivid and can make people have good associations. Such as: tulip wallpaper, penguin sweater, lotus gourmet powder.
Implication means that a name can contain more information. For example, "Zhong Yi" not only shows that Italian technology has been introduced into the product, but also tells people that the product can be satisfactory. "Old Frye" not only means getting old and blessed in Chinese, but also is homophonic with English LONGLIFE.
"Five Good Theories" of Trademark Naming
First, be "nice". The brand name feels very comfortable as soon as it is heard, and will not cause inner conflict;
The second is "easy to read", the trademark name is catchy, the pronunciation is clear and round, and there is a kind of cadence language beauty;
Third, it is "easy to remember", concise, vivid and easy to spread, and it is best to have some connection with products or services;
Fourth, "good intentions" give commercial brands a benign perception and goodwill;
The fifth is "good looking". Trademark names should be easy to express visually, which can make the design more eye-catching and more impactful.
I hope I can help you!