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How to operate the specific marketing ideas of Chinese medicine health beauty club
Traditional Chinese medicine health and beauty clubs should now be mainly located in young and middle-aged women. Although there is a great demand for men, the market is not perfect enough, and we can look forward to the later development. Aiming at the health and beauty problems of young and middle-aged women, we can offer moxibustion convalescent students, as well as traditional Chinese medicine services such as facial mask, cupping, scraping and detoxification. Marketing strategy can be divided into several steps: first, you can organize technicians to some enterprises and institutions to conduct voluntary health and beauty training in the form of lectures, so that your audience can have a certain understanding of the service projects you are engaged in, or you can use publicity pages and beautifully made brochures to publicize them; Second, cultivate a long-term customer base: customers who have a certain understanding of health and beauty, develop her friends and her relatives to participate, and can also experience it for free; Third, the management of membership cards: you can apply for membership cards for customers free of charge, or you can not limit consumption, so that more customers can understand your services. Fourth, provide members with warm SMS reminder service regularly, so that she can feel the care and love of your after-sales return visit system. 5. Regularly standardize and improve the operation process of technicians, and give more feedback to your customers about the effect of improved training.