The popularity of hot words involves two factors: the frequency of users' active search and the popularity of articles when they are recommended.

Little Red Book's Discovery Channel follows the same logic. When you like to watch a certain kind of content, the system will recommend more similar content to you. When the recommended content is loved by relatively more people, the article will enter the next round of recommendation pool. When users search for keywords, the system will give priority to those articles that contain keywords and have high weight.

Behind the hot words, it represents people who are concerned. More people are searching for a word, and the amount of related content will naturally increase. When more people create content containing this keyword, the word will really catch on.

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2. Basic logic of hot words and popular articles.

According to the mechanism of hot words, the following basic logic can be summarized:

0 1, hot words have a hot trend.

There are ups and downs of attention between words and articles. When writing an article, the hot period of collocation words and search words is the same, and the word fever will work, and the article is easier to enter the recommendation library.