Make a fuss about the irrecoverable large investment, choose strategic objectives from the height of social needs, make project plans, and attract investment quickly. I don't know the specific situation, I can only give you these suggestions. I will send you my judgment on the market, hoping to help you.

Analysis on the Development Strategy of China Real Estate Enterprises

In the process of enterprise development, tactical problems generally do not cause too much loss, and it is relatively easy to adjust. Strategic problems may lead enterprises to miss development opportunities and make mistakes in investment direction, so enterprises must attach importance to development strategies. To put it simply, the development strategy of an enterprise is the enterprise direction and development goal formulated after comprehensively analyzing the factors affecting market demand from the height of society.

The following are the main factors that currently affect the real estate market:

Factor 1:

In 2009, the total transaction volume of commercial housing in China was 663.69 million square meters, which was about 8.3 million units based on 80 square meters of each commercial housing. How many of them are transactions aimed at investment and real estate speculation. With the introduction of national policies to crack down on real estate speculation, especially the upcoming property tax policy, if this part of purchasing power is squeezed out, how much purchasing power can really be left for residential purposes?

Factor 2:

In 20 10, the state launched 5.8 million sets of policy housing, including affordable housing and low-rent housing. 20 1 10 will invest 10.5 trillion units and build10 million units. With the strengthening of China's national strength and the need of expanding domestic demand, is it possible to increase development efforts in the later period and how much impact will it have on China's real estate market?

Factor 3:

It is a realistic problem that 80% of the urban population in China can't afford to buy a house. As a socialist country, China will never ignore the long-term existence of this phenomenon, and the government will certainly solve this problem. What we want to analyze is the speed and scope of the solution and the possible impact on the real estate market.

Factor 4:

The current real estate regulation and control policies have had an impact on market demand such as real estate speculation and investment. Now we also take the property tax policy into consideration. Referring to the property tax policy of developed countries, for example, the United States implements a regional differential tax rate, which is 5-0.27% of the total housing payment. Considering China's actual national conditions, the affordability of low-income people, the role of real estate regulation, stimulating domestic demand and other factors, a comprehensive analysis of China's property tax policy may adopt a differential progressive tax rate, so the highest tax rate may be higher than 5%, and the lowest tax rate may be much lower than 0.27%.

Factor 5:

According to the statistics of more than 660 cities in 20 10, the vacancy rate of electricity meters reading zero for six consecutive months is as high as 65.4 million sets, enough for 200 million people to live in. Will the country make a large number of people unable to afford houses on the one hand, and leave a large number of houses idle on the other? The Blue Book issued by China Academy of Social Sciences pointed out that China's real estate bubble over 50% is by no means groundless.

We can't accurately judge the influence degree and time of these factors on the trend of China real estate market, but we must analyze these factors to provide reference for enterprises to formulate development strategies.

In order to analyze these factors more objectively, we must think from the perspective of social responsibility. China is the ruling party of socialist countries and the * * * production party representing the interests of the people. Although some corruption is contrary to the purpose of serving the people wholeheartedly by the * * * production party, on the whole, the government still represents the interests of the people. With the improvement of party member's overall quality and self-cultivation, the purpose of serving the people wholeheartedly will be more perfect, which cannot stand the test in China.

A government will certainly continue to develop and even dominate the real estate market with the demand of living and housing until the rational return of housing prices.

1 Solving the housing problem of ordinary people is one of the main livelihood issues facing the city government of China at present. 80% of the urban population can't afford to buy a house, which has become a serious practical problem. The central government has begun to link the solution of this problem with the performance evaluation and land use policy of local governments, so local governments at all levels will respond positively.

The implementation of this policy has little impact on the fiscal revenue of governments at all levels.

First of all, China people are more inclined to buy affordable housing, pay the monthly rent, and keep their own houses in the future. The demand for affordable housing will be far greater than that of low-rent housing. The government's investment in developing affordable housing will eventually be paid by consumers, which can be recovered quickly and will also drive tax revenue.

Secondly, the government can develop at zero profit. When the land price remains unchanged, squeezing out the developer's profits from the house price can greatly reduce the house price and will not have much impact on the local government's fiscal revenue. After that, with the increase in the proportion of property tax revenue in local fiscal revenue and the earmarking of land transfer fees for municipal projects, local governments will continue to reduce land prices and promote the rational return of housing prices while ensuring image project construction and fiscal revenue.

Second, it is imperative to implement property tax in China.

1 is an important tax source to ensure the stable and abundant fiscal revenue of local governments. For example, in the United States, 80% of the tax revenue of local governments below the state level used to come from property tax. Although the proportion has now dropped to 70%, the total tax revenue has increased fivefold in the past 20 years. The main source of local governments' fiscal revenue in China is land transfer fee, which accounts for 70-80% of the total tax revenue, which not only brings income instability but also brings a series of social problems. At present, the conditions for levying property tax in China have been met. As long as the ability of low-income people to pay taxes is taken into account in the formulation of tax rate, it is completely feasible to implement property tax.

2. It is a necessary means to adjust housing distribution and curb investment in real estate speculation.

Housing is a necessity of life and can't be a money-making tool for investment and speculation. Otherwise, it will bring people's livelihood problems like hot money speculation on onions, ginger and garlic. Tax policy is undoubtedly the most effective means to adjust housing distribution and combat investment in real estate speculation.

Future situation of real estate market

1 The current housing loan policy, inheritance tax policy and second-hand housing transaction tax policy have begun to affect the investment of individual investment funds in the real estate market, and the property tax policy being planned and implemented by the state will further affect it.

In 2009, the total transaction volume of commercial housing in China was about 8.3 million sets. If the turnover of real estate investment is squeezed out like water, we can't accurately judge the actual demand for self-occupation, but we know that there are 65.4 million vacant houses in more than 660 cities in 20 10, which is 7.9 times of the total turnover in 2009. It is certain that real estate investment accounts for a large proportion, and investment is to make money. If the money invested in real estate is not easy to earn under the national control policy, this part of the funds will inevitably flow in other directions, leaving only real demand. According to national statistics, the transaction volume of commercial housing recently dropped by 46% compared with the same period of last year.

20 1 1 year, the government will invest 1 0.50 billion yuan to build110,000 policy housing units. Taking 640 million urban population as the base, the policy coverage rate is 80%, and there are three people in each family, which will solve the housing problem of 6% urban population. If the government continues to invest in construction, it will definitely lower housing prices and let a large number of houses buy. 20 1 1 has exceeded the total transaction volume of commercial housing in 2009. Under the pressure of national policy, the real estate projects developed in parallel with the government will fall into the quagmire of unsalable sales, and real estate enterprises will face huge economic losses.

Under the heavy burden of falling house prices and property tax, where will the existing 65.4 million vacant houses go? If 30% choose to sell, there will be19.62 million sets of commercial housing flooding into the market. If they all flood into the market, 200 million people can live. According to the volume of commercial housing in 2009, it can meet the market demand for 8 years.

Under such a market background, real estate enterprises need to stand at the height of enterprise development strategy, formulate reasonable response plans, and dispose of and get rid of dangerous projects in advance.

The market of any commodity is developing and changing, so is the real estate market. It won't always be the market environment where you can buy a house. At present, 78 central enterprises began to withdraw from the market in an orderly manner, some real estate enterprises began to merge and reorganize, and real estate companies of high-risk projects began to retreat. So how should real estate enterprises respond?

1 construction enterprises should be prepared to connect with the government as much as possible and prepare to share10.5 trillion policy house cakes.

2. Real estate development enterprises deviate from the direction of government development as much as possible, and control the scale of projects under construction, under construction and for sale within the scope of enterprise safety red line parallel to the government.

Five new directions of development strategy of real estate enterprises

Target population-middle-and high-income people outside the coverage of policy houses developed by the government. The market demand is:

1 medium and high-grade residential quarters to improve the quality of life and housing standards.

Tourism, vacation and health real estate.

3. The old village reconstruction project supported by the government.

In the strategic transition period of enterprise development, new opportunities are bound to face new challenges.

1 If enterprises choose to cooperate with the government, the development policy space is the same, and the low development profit will seriously affect the development speed of enterprises. In order to ensure the development speed of enterprises, we must find new development directions.

1 It is not a few enterprises that are facing the transformation of development strategy, but the whole real estate industry in China. The shortage of manpower in the early stage will certainly occur, the competition will be fierce, and elimination is inevitable.

In order to survive and develop in the fierce market competition, enterprises must have an accurate market positioning for development projects, and choose to plan and build environmental supporting units that are more in line with the consumption requirements of middle-and high-income groups according to the consumption requirements of target groups, so that enterprises can be in an advantageous position in development.