Current location - Health Preservation Learning Network - Health preserving class - Lecture on network marketing course
Lecture on network marketing course
A. if you want to sell online

Speech steps:

1, opening remarks, greetings

2. Heaven and earth, who are you?

3. Mining demand

4. selling point

5. Answer doubts (steps: listen, identify, clarify and state successful cases)

Step 6 summarize

B. Online sales of diet pills

Will you die of obesity if you don't lose weight?

C. online sales speech: who are you, what are you doing, and how to reply?

Who are you? Tell the truth: I'm XXX from XXX company. You can call me Xiao Wang and Xiao Li. ......

What is this for? It can be said that Mr. Li (the fourth surname is accurate) gave me your number. At present, the cooperation is good, which has brought benefits to Mr. Li. Our company is mainly oriented to enterprises. ......

It can also be said: I understand that the competition in your industry is fierce, and your competitor XXX is currently. ......

D. Opening remarks of network marketing and telemarketing

400 telemarketing opening example:

1, hello, Mr. Liu! I'm from Unicom 400 telephone service center. My name is Zhang San. I'm calling today mainly to talk to you about cooperation in corporate communication (400 calls)!

2. Hello, General Manager Liu! This is Zhang San from You Xuan Company. I'm calling you today to talk to you about how to improve work efficiency and expand corporate publicity while saving business expenses.

3. Hello, General Manager Liu! This is Zhang San from You Xuan Company. We mainly do 400 enterprise communication solutions, and would like to know if your company knows 400 telephones!

4. Hello, General Manager Liu! I'm from Unicom 400 telephone customer service center. My name is Zhang San. I'm calling today to do market research. Excuse me, does your company use 400 telephones?

400 telemarketing opening principles:

First of all, we must adopt a service attitude, (because when we always think about how to help customers save communication costs, we will be bold, and any refusal will be pale and powerless in our view) Always be sincere!

Secondly, the opening remarks should be simple, clear and professional.

Once again, please always believe that customers' rejection of all opening remarks is their instinctive reaction to sales promotion, not really refusing to sell themselves, let alone rejecting 400 telephone products.

Finally, the opening remarks should not be a question of self-limitation: for example, boss, are you busy? Boss, did you read the email I gave you? I'm sorry to bother you for a few minutes, but it's often these languages that keep salespeople from making progress.

E. I do online marketing customer consultation. How can I use good words to force an order?

First, find a way to fully understand the customer's detailed information. This technology depends on yourself, what kind of road you choose. Second, on the basis of knowing more about customers, talk to customers according to the information you have and their needs, and try your best to win their trust. Third, customers feel your seriousness and sincerity through talking with you, so do you still need to force such a list? The key is to know customers, win trust and have a friendly conversation. Finally, I wish you success!

F: How to market online marketing, and the words and skills of online marketing. Let's talk, ask for answers and share.

The main function of question-and-answer promotion is to shape the reputation of enterprises or brands and products, and let users know more about enterprises or brands. But many companies in this field only know how good the products or services are. In fact, this method has long been eliminated, because everyone knows that it was issued by the company itself, and it is only attractive to speak from the perspective of a third party. In this respect, our company is looking for brocade push, which really feels different.

G. who can teach me online marketing?

Read more information online and learn from other people's experiences in forums, but remember one thing and think independently; No matter what others say makes sense, you have to think for yourself, right? It's easy to rust without thinking.

H. Kneel down: selling lectures and skills training materials online.

Online sales is one of the basic functions of online marketing, a comprehensive application of various online marketing methods, and a direct means for enterprises to obtain profits through online marketing. Although the current online sales environment is not very mature, and the proportion of online sales in the total retail sales is still very low, except for online retail websites, only a few industrial and commercial enterprises have made remarkable achievements through online sales, but as a strategy to expand marketing channels, the value and development prospects of online sales can not be ignored.

Because there are many problems involved in online sales, in addition to the basic online marketing methods, it also includes basic problems in e-commerce activities such as payment, security and distribution. This chapter mainly introduces the basic ideas and common methods in online marketing to help readers understand and apply online marketing and lay a certain foundation for the ultimate realization of e-commerce.

First, the main ways of online sales

In the traditional business competition, the sales channel is one of the basic elements in the marketing mix, and the construction of the sales channel plays an important role in the company's marketing strategy. Powerful manufacturers have set up their own stores, and they compete fiercely for sales space in major shopping malls, sometimes paying a huge price for it. Now, with the rapid increase of online population and the gradual development of online sales, opening up online sales channels has become a marketing strategy that businesses can't ignore, and it will gradually become a new hot spot of competition, and the smoke of business wars will gradually spread to the Internet.

Moving products to online sales requires certain basic conditions. Generally speaking, there are three main ways to build online sales channels: as a supplier of online retailers, open their own online stores and establish their own online sales websites. The management difficulty and professional requirements of these three methods are different.

First, the automobile 4S shop network marketing case and text

I can only answer a rough question. If a 4S shop really wants to do a good job in online sales, you can listen to professional courses in this field. At present, the micro-classroom of Brahma management consulting, which is more professional in the industry, is not bad. I suggest studying more. The first correct thing in network marketing of automobile 4S shop is to practice internal strength first. So what is the so-called practice? Screen effective sales leads and invite customers to the store. This kind of ability and this kind of trading ability, after you practice all these internal skills. You can have as many clues as you want. And when you find that the channels for obtaining clues are insufficient, you can boldly advertise at this time. For example, at present, we don't want to invest in advertising radio stations, and the cost is very high. Why don't we use them? Because the cost is too high and it is ineffective. But if we can control the ability of this effective clue, we are not afraid.

J. Opening remarks for online sales

Can you talk about specific network products?