1, using promotional activities to drive sales.
Every summer is the peak season for beverage sales, and now it's cold. Some retail stores still have a lot of stock, while some carbonated drinks and milk drinks have a shelf life of only six months. Retailers should take stock of drinks in time. For drinks with short shelf life but large inventory, you can do promotional activities appropriately, such as group buying in the community, killing in a limited time, and sending drinks when shopping for a certain amount. In order to reduce the inventory in time and avoid the loss caused by expired drinks.
2. Strengthen the display of large bottles of drinks.
Compared with the sales of small bottles in summer, in autumn and winter, whether carbonated drinks, juice drinks or even bottled water, large bottle packaging has become the protagonist of the beverage market.
Because winter is over and there are many parties, besides eating, drinks are also essential. Small bottles of drinks may be wasted, but large bottles of drinks are not only relatively cheap, but also can be poured into cups, which is convenient for sharing with family and friends and is not easy to waste. Therefore, retailers can put the best-selling large bottles of drinks in a conspicuous position in the store for customers to choose.
3. Increase the variety of hot drinks
In the cold winter, a cup of hot drink is a necessity for many people to drive away the cold in winter, so hot drink has become a new growth point of performance. However, it is not easy for many retailers to make drinks now. So? More and more convenience stores will install beverage heating display cabinets, and retailers with conditions can also consider it.
In addition, many big brands will launch various kinds of brewed milk tea and hot drinks in winter, and retailers can purchase them appropriately and provide the hot water needed for brewing free of charge for the convenience of customers.
4, the launch of new products in winter
Especially hot drinks, when it is cold in winter, a cup of warm hot drinks is the simplest happiness. If you want to improve the performance of tea shops in winter, making hot drinks is essential.
Develop more hot drinks. The production of hot drinks is not simply to turn cold drinks into hot water in summer, so there will be many problems in compulsory production of hot drinks, such as changes in vision and taste. Therefore, it is still necessary to develop some new products to keep healthy and warm the stomach, and if necessary, buy some new raw materials to do it.
In the cold winter, people need more ability to keep their body temperature, so they can make some snacks and desserts and sell them with milk tea drinks, so that customers can not only drink warm things, but also eat delicious desserts.
5. Adjust the marketing strategy appropriately.
Takeaway and group buying can be appropriately increased. With the cold weather in winter, many customers will choose to order takeout. At this time, it is necessary to increase the publicity of foreign sales, do a good job of service, and promote the increase of take-away volume through commission and reward employees. You can make your own take-out by phone. Some places may wait for the platform to make takeout when they are hungry. At the same time, in the case of general sales, you can buy some group purchases, also to increase the popularity of the store.