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What is the prospect of the real estate industry?
There will be some shuffling

As far as the real estate market is concerned, its future development is influenced by many factors such as market changes at home and abroad, economic form, population structure, consumption function, public opinion environment, industrial planning, politics and finance.

First of all, on the whole, real estate, as an indispensable industrial form, with the continuous advancement of domestic urbanization and the continuous development and changes of industrial economy and consumption supply and demand, in the future development, it is an irresistible trend to differentiate functions, differentiate products, grasp the general direction of policies and lead the industry to maturity with market catalysis.

However, due to the recent development in the form of "grabbing", "being the most blind" and "being the most similar", the expansion of market demand options and the weakening of rigid demand, as well as the guiding factors of policies and financial public opinion, the real estate industry will appear "gradual" reshuffle and market adjustment and optimization in the near future.

The 18th National Congress of the Communist Party of China clearly pointed out that the position of real estate industry in the pillar industry of the national economy should be transformed into an important industry. As we all know, in order to prevent the economy from hitting the rocks, banks will gradually tighten their belts and the loan financing conditions will be improved. Therefore, some areas with rapid development may have some form of bubble burst.

Secondly, from the perspective of industry development, the following trends will appear in the real estate industry in the next 20-30 years.

1, the development and construction trend focusing on industrial real estate. In terms of policy, it is no longer just based on GDP theory, and the system of continuing to pursue administrative responsibility. This will make urban development no longer focus on immediate interests and vested interests, but need to be considered from the level of urban development planning and sustainable economic development. The development of urban real estate will no longer stop at residential and complex development, and industrial economic construction will gradually be truly integrated into the real estate development form, forming another complex. The appearance of this complex can not only promote the development of urban economy, but also ensure the relationship between supply and demand of real estate projects.

2. Health care, old-age care and leisure and holiday complex. At present, the aging society in China provides great opportunities for the construction of old-age residential areas. Many investment developers have erected this banner. In the process of increasing material abundance, old-age care and leisure vacation will all become compound forms. As one of the cores, real estate construction, on the basis of considering space and products, should also pay attention to the changes of people's lifestyle in the future and the requirements of free time for transportation distance.

3, real estate function differentiation, intensive cultivation. The urban cluster formed by the external radiation influence of big cities, the decomposition of urban functions required by the change of urban ecological environment, the connection between economic development demand and consumption demand and other factors require the continuous differentiation of the forms and functions of real estate investment and construction, and investors will pay more attention to specialized intensive cultivation, such as cultural real estate, educational real estate, industrial real estate, park real estate, professional market real estate, residential real estate, commercial real estate, small town real estate, tourism real estate, pension real estate, high-end boutique real estate, industrial real estate and so on. This is a trend of functional differentiation in the real estate industry.

Finally, at the level of product supply and demand:

1. Large-scale community and urban commercial complexes will gradually shrink, and small-scale boutique development and customized development will be the main trends of urban development in the future. In the past and now, because China is in the process of rapid urban construction, scale development and agglomeration effect are the main characteristics. However, with the advancement and maturity of urbanization, the scale of population demand decreases, the targeted consumption, business circle scale and demand space of minority groups are relatively stable, and the scale of urban residential areas and commercial development will decrease and differentiate, and more will appear in complementary forms.

2. Business development pays attention to the whole process of consumer experience, and online and offline business forms will still coexist. Online business needs offline communication and experience support, and offline business pays attention to vertical and horizontal integration, on-site experience effect of different consumer classes, leisure and entertainment effect of people and individuals, and multi-dimensional physical and mental experience in the whole process.

3. The products just needed in the future will gradually stabilize at a certain level, and there will be no big ups and downs.

4. With the improvement of the quality of life, there will be more targeted demand for products that change rooms for the second and third time and live for the first time in life, and "personal customization" and "niche customization" will appear more and more, which also puts forward strict and niche requirements for product functions, space experience, added value, service quality, sustainable development, ecological health and traffic communication.