At the beginning of 2006, the catering industry in Zhang Jinjun developed a Chinese fast food chain project featuring steamed buns, and led the team to compare and learn from foreign fast food such as McDonald's and KFC, and innovatively launched a delicious big bag called "Oriental Hamburg", which was well received by the market and consumers.

In 2008, Zhang broke through the lack of products in China's fast food market, and put forward the development concept of "providing more food choices for Chinese people", and developed more than 100 kinds of standardized meals and catering that are more in line with Chinese tastes. He tried his best to implement the localization strategy, and constantly tried to innovate and change to meet the needs of local consumers. The leading development concept and product advantages make Bao Tianxia like a dark horse in the fast food industry, rising rapidly. Up to now, Baotianxia has become a strong fast food chain brand with more than 20 provinces and cities, more than 380 chain stores and an annual turnover of over one billion.

20 14, establish Jinling Spring Dream with cross-border thinking, build a large-scale leisure and health chain management institution with Jiangnan culture as the theme, and advocate a new way of healthy leisure life.

20 15 invested in the establishment of smecta hotel chain group, taking "the world is gentler because of you" as the core concept of smecta brand and "smecta, the place you want to go most" as the core communication strategy of the brand, striving to build the most fashionable and influential hotel chain brand in China. In the next eight years, the Group will open more than 2,000 branches nationwide, ranging from budget hotels, business hotels, theme hotels to luxury hotels. Smecta will provide all-round and different levels of hotel services, with the goal of successfully listing in five to eight years.