Looking back on Nutrilite's 75 years of carving health, the problem will be solved. Carl Hongbang can be said to be an epoch-making hero in the long history of human pursuit of health. As Richard Devosse said, "He (Carl Hongbang) is ahead of his time, far ahead of his time." The early 20th century was a blowout period of invention and creation. Carl Hongbang stepped onto the stage, and after numerous attempts, he developed the world's first compound vitamin and mineral supplement food, named Nutrilite, which started the world vitamin industry. Carl Hongbang experienced a series of difficulties, from a marketing pioneer who immersed himself in experiments in the laboratory to becoming the father of the world vitamin industry through the establishment of Nutrilite brand, and also set the tone for the development of Nutrilite-providing solutions for people's health with the most natural and scientific products. In Carl Hongbang's view, it will be a multi-million dollar enterprise to run Nutrilite one day, and he told his son Sam Hongbang accordingly. Sam Hongbang was impressed and inherited the health concept advocated by his father. When he grew up, he finally realized his father's dream, so that consumers all over the world could enjoy Nutrilite products. Today, Nutrilite is a global brand with annual sales exceeding $3 billion, which is growing and benefiting people. June 2009 5438+1October 10, 73-year-old Sam Hongbang is hale and hearty. He took his family to China, the birthplace of Nutrilite, to celebrate Nutrilite's 75th birthday. As the president of Amway Nutrilite Nutrition and Health Center, Sam Hongbang saw that the health care products market in China was booming. He was very happy that Amway Nutrilite was here and became the market leader. "Nutrilite is Amway's best-selling brand, with sales in China exceeding $654.38+03 billion. It is expected that there will be more room for development in China. " From 65438 to 0998, Nutrilite entered the China market, which was quite strange to ordinary consumers. The sales of Amway Nutrilite rely on word of mouth and seldom advertise. Facing the fierce competition in the China market, Amway began to explore the way of brand building of Nutrilite with China characteristics. 20011/October, Nutrilite invited "diving queen" Fu Mingxia as the brand spokesperson and launched the first image advertisement with the theme of "health is the future". After that, Tian Liang, Yi Jianlian, Liu Xiang, Powell, Ronaldinho and other sports superstars spoke in succession. From June 5438 to February 2008, the China Gymnastics Team, which won nine gold medals at the Beijing Olympic Games, became the spokesperson team of Nutrilite, and Nutrilite products became the characteristic products of the China Gymnastics Team. Numerous celebrity endorsements have made Nutrilite's scientific concept of nutrition and health widely spread. Since 2002, Nutrilite has continuously held a large-scale national fitness activity-"Amway Nutrilite Health Run", covering 25 cities with more than 2 million participants. In 2005, Nutrilite joined forces with NBA to become the only nutrition and health food partner of NBA in China, bringing "Junior NBA" to China. Over the past four years, the Nutrilite Junior NBA Challenge has attracted hundreds of thousands of students and their parents to participate and become the "All-Star Game" in children's minds. It is reported that Nutrilite will continue to promote sports activities in the future, so that more people can experience a healthy lifestyle. On the basis of market development, Nutrilite gradually established an integrated marketing model. Liao Minxing, brand director of Amway (China) Marketing Department, said: "Nutrilite has three firsts in the China market: first, the market share is the first; Secondly, the number of brand users, that is, consumer penetration rate, ranks first in China health care products market; Then it ranked first in popularity, reputation and mention rate, and Nutrilite became the leading brand in China health care products market. " "Nutrilite will continue to focus on consumers and carry out a series of innovations. For example, we will devote ourselves to establishing more colorful channels to let consumers know the concepts of science and health. We will also establish an effective interaction model with consumers to make it easier for consumers to get in touch with Nutrilite products and brands. For example, Amway's mobile' Nutrilite Power Shinkansen-Health Experience Center' officially opened. It will take the lead in entering eight cities in the Pearl River Delta of Guangdong Province for bone density testing, body composition testing and automatic arteriosclerosis testing to help local residents understand their physical health and nutritional needs and raise people's awareness of nutrition and health. " Liao Minhang said. From 65438 to 0948, Nutrilite owned the first organic farm. Since then, plants have been planted in strict accordance with the organic planting method close to nature. Now Nutrilite Organic Farm has passed the global authoritative certification, and it is one of the few nutritional and healthy food brands that insist on planting, harvesting and processing plant raw materials on their own organic farms. In order to better serve the China market and provide tailor-made products for the people of China, Amway (China) has set up R&D centers in Guangzhou and Shanghai. For the China market, Sam Hongbang has high hopes: "We have studied a variety of crops in the laboratories of two R&D centers in China, and the next step is to grow these crops. We have strict rules on farms and hope to find the best place to grow these crops in China. It is very likely to establish a farm in Chengdu, but it has not yet been finalized. " Regarding the future of Nutrilite, Sam Hongbang said: "Now is a good time. People all over the world generally realize that health and wealth are the most precious things, and both of them can be obtained in Amway. I believe that if everyone trusts Nutrilite, Nutrilite's tomorrow will be even more brilliant! " 19 15 Carl Hongbang, the founder of Nutrilite, came to Shanghai as the "father of central Nutrilite" and served as the business representative of a milk company. With the deepening of local life, Carl noticed that most farmers in China live on fresh vegetables and brown rice, and never suffer from beriberi, while the rich who eat refined food are prone to beriberi. This phenomenon caused Carl to think deeply. Perhaps the disease is not rooted in the substances contained in food, but because of the lack of certain substances in food. Carl has a strong interest in Chinese medicine. Chinese medicine believes that supplementing certain substances that the human body lacks can restore people's health and restore the balance of yin and yang. This theory inspired Carl a lot. Karl speculated that eating nutrients that the human body lacks will help to improve people's health. So he began to think about how to process plants and produce a "nutritional supplement" product that has been brewing for a long time. But the increasingly tense situation in Shanghai at that time, Jeancard finally left China. A year before he left, he was under house arrest with hundreds of foreigners. In prison, due to the lack of food, Carl tried his best to get some green plants to make soup to test his idea of nutritional supplements. He shared the food he prepared with his friends. People who drank soup were obviously better than others. Carl Hongbang 1927 left China. After returning to America, Carl set up a small laboratory on Barbara Island in California. . Since 1934 introduced the first multi-vitamin/mineral nutritional supplement food, it has been providing people with protein, vitamins, minerals and other nutritional supplements and a variety of functional health foods to adjust human functions with its excellent quality, extensive scientific research, rigorous organic cultivation and advanced production technology, helping people achieve an ideal health state. After years of development, Nutrilite has become a global brand of nutritious and healthy food. Nutrilite nutritional health food 1998 was introduced to China, and three categories of products were successively introduced, namely nutritional supplement food series, functional food series and children's nutritional food series, which were loved by consumers in China. Six Nutrilite products were also recognized as "special products for China South (North) Polar Expedition Team" by the Polar Expedition Office of the State Oceanic Administration. Nutrilite has always been adhering to the tradition of naturally growing plant raw materials. At present, it has four organic farms, and it is a nutrition and health food company that still grows plant raw materials by itself in the world today. Nutrilite adopts organic planting methods in soil conservation, crop management and irrigation to ensure that every nutritious and healthy food does not contain harmful pesticide residues such as herbicides and pesticides. Nutrilite's unique plant essence better retains the effective components in plants, which is the unique advantage and highlight of Nutrilite. Nutrilite adds these plant extracts rich in plant nutrients to nutritious and healthy foods, which not only increases the natural nutritional components of the products, but also makes the products closer to nature. Nutrilite provides strong nutritional science and technology support for Nutrilite's product research and development by hiring senior researchers to engage in specialized research and cooperating with internationally renowned universities and research institutions. In order to better serve the China market, Amway (China) also formally established a research and development center to participate in the development and research of new products and new packaging. Nutrilite's product manufacturing process is organized in strict accordance with China's GMP (Good Manufacturing Practice) standard, and a perfect quality assurance system has been established, thus ensuring the quality, identification and integrity of products and ensuring that Nutrilite maintains excellent quality from every factory to every finished product. In addition, Nutrilite also invited outstanding athletes at home and abroad as brand image spokespersons to interpret Nutrilite's brand image of "Nutrition+Exercise = Health" and further enhance Nutrilite's brand awareness and reputation. Nutrilite believes that "with health, there is a future". 1939, Carl renamed the company Nutrilite Nutrition Food Company. From 65438 to 0972, Nutrilite was acquired by Amway, and Nutrilite entered a new stage of development. Today, Nutrilite embodies the collective wisdom of outstanding scientists, farm operators, manufacturers and distributors around the world, and has grown into a high-quality brand of global nutritional supplements.