Marketing strategy of GBASP: Nintendo, which is generally regarded as "young", did not spend pen and ink in advertising to describe how interesting and fun the game of GBASP was, but boldly used a rather "adult" theme, focusing on the avant-garde modeling of GBASP (at least compared with the old GBA at that time). In the advertisement, the user group of GBASP is obviously located in young people, not children. The phrase "the second best thing to do in the dark" (the second best thing you can do in the dark) is even more intriguing. Games are not only toys, but also fashion, which is the meaning of advertising.
/t/I/2007-04-28/ 12 1755 . shtml
See if it's what you want.