This is a wonderful journey.
Let's set our sights on the magical treasure island-Taiwan Province Province.
In short, we're leaving now.
This is the birthplace of traditional taro and grass-Jiufen.
Streets and lanes of bluestone slabs, quaint houses, landscapes and pastoral areas without any artificial traces.
Once upon a time, gold mines were abundant here. The predecessors of the local residents were all gold diggers. I don't want the mineral resources to be exhausted, people will go to the building and everything will be calm. What is left is a unique and simple local flavor.
Japanese anime master Miyazaki Hayao, shooting Spirited Away here; Hou Xiaoxian, a famous local director, created The City of Sadness here. The most unforgettable thing is to carry the burden to sell taro balls, which embodies the voice of homesickness and yearning.
Folk desserts made from taro have different patterns. Hand-made coarse grains are round, smooth and sweet, and special red bean soup and fairy grass are fine when chewed. They are simple and primitive, as delicate as silk.
Being in an impetuous business society, it is a rare opportunity to steal half a day's leisure and get away from the noise of the world. Relying on the extraordinary creation of working hands, it is a rare opportunity to rest assured that the tongue is healthy and delicious, and the essence of traditional food culture echoes in the heart. ...
Looking for the unusual old taste of the second stop
It's not that simple. You can find someone to talk to.
Similarly, it's not that simple, you can eat it, pure taro.
Sweet cooking meaning: do it now and sell it now.
Selected raw materials choose fresh and excellent taro, and deliver it to your home every day.
Peel and wash the taro skin first, then peel and wash it.
File the clean taro into strips.
Cook slowly in the steamer for about 40 minutes.
The mixed, stirred and cooked taro is kneaded with a special package.
Rubbing by hand, the whole process is purely manual, relying entirely on experience and feel.
Cut the kneaded taro evenly into dice-sized squares, and it is particularly comfortable to see one taro after another.
Carefully cooked with fire, when taro balls float on the water, with honey beans and fairy grass, they can be enjoyed beautifully. The entrance is smooth and unforgettable.
The product is made of carefully selected ingredients such as pearls, red beans, mung beans, lotus seeds and peanuts, which makes people want to eat and eat.
Looking for the third stop, pursuing lohas and health.
There is a life called Lohas. Rich, complete and transparent.
Only health can make you happy.
Three-dimensional combination balances dietary nutrition-good health is eaten.
Desserts that don't worry about getting fat are good desserts.
Xiancao and taro are rich in vitamins, which promote intestinal peristalsis and help to detoxify. They are the best food to keep healthy.
The best choice for reducing temperature and fever
When acne occurs frequently, Cao Xian will relieve the skin damage caused by acne with the function of clearing away heat and promoting diuresis, gradually control and improve the skin, make acne disappear, and reproduce smooth, white and tender skin.
Beauty beauty, recuperate sub-health
Taro, as an alkaline food, can neutralize acid substances accumulated in the body for a long time, regulate the acid-base balance of the body, and has the effect of conditioning sub-health and beauty beauty.
How is immunity improved?
Taro is not only completely alkaline, but also can produce anti-tumor and anti-cancer antibody globulin with human body, thus improving human immunity.
Good teeth, good appetite
The fluorine contained in taro can enhance the acid resistance of teeth, inhibit bacterial fermentation, help strengthen bones and prevent dental caries.
Complete absorption of three-dimensional nutrition
The characteristic west point baked by Wuliang is rich in wheat nutrition: protein, fat, carbohydrates, a small amount of vitamins and minerals such as calcium, potassium, magnesium and zinc, which are diverse in taste, easy to digest and convenient to eat, and are very popular; Natural fruits of various colors fully guarantee the essential trace elements and nutrients of human body.
Looking for the fourth stop is intriguing.
The satisfaction of the mouth is no longer the first demand.
In order to eat this thing, we also pursue the intimacy of the senses and the pleasure of the soul.
Whether it is sweet potato, dessert or west point, it is full of fashion, just like an old legend: the true colors return to nature, mellow and sweet, and all kinds of customs have the fragrance of whole grains.
Chiffon Taro —— A Natural Popular Taste
Elegant grass taro balls return to the pure nature of the mainland from Bao Dao in a modern and grotesque way, refusing tedious addition and discarding useless impurities, but boldly embracing high-tech technology, steaming, pounding, mixing, kneading and cutting, and being affectionate. All kinds of coarse grains are blended into it, which has nothing to do with pigments, and the natural color is still gorgeous. Eat ice in summer and hot food in winter. Popular business in Taiwan Province Province for nearly a hundred years, close to compatriots on the other side, swept the country north and south.
Dessert-mellow and sweet
Taste is an aesthetic. Sweet, sweet, pure sweet, slightly sweet, sweet ... There is more than one kind of sweetness in the world, and each has its own connotation and affection. Free mix and match, deep extraction and full juice extraction, professional style is professional style after all. Authentic dessert, sweet and mellow, moistens the heart and is cool to the bone. The tip of the tongue is so sweet that the irritability in the world disappears without a trace. This is the true face of life. Under the philosophy of perfectionism, it is so cozy and comfortable, and it is also so crowded.
Western-style cakes-the fragrance of whole grains
The whole process of fermentation, setting, molding, baking and cooling is refined, and whole grain baking is a characteristic west point. Taro fragrant wheat, taro fragrant pie, legendary coconut, pineapple secret, jade girl soft pine, German whole wheat, Danish style, Johannes, acacia matcha, bamboo leaf roll ... The fun of tasting is endless. The aroma of wheat and taro goes hand in hand, enjoying multiple tastes of fragrance, strength, alcohol, toughness, sweetness and coolness. It turns out that catering innovation can reach such a state, no wonder people can't stop.
Looking for the fifth stop, looking for a new turning point in dessert
Market highlights consumers prefer market prospects.
Looking for the sixth stop, looking for taro, sweet and upward.
The cause of satisfying the inner demands of compatriots and creating practical value for their quality of life is more worth doing and can last longer.
A short, dull and rapid flash in the pan will eventually become a thing of the past. It doesn't matter if it's small, as long as it looks good-this is the enduring development trend of fashion catering innovation industry.
Originated from tradition, fashion is also classic, and beautiful business opportunities are fleeting. Seize them quickly and achieve them early.
"Ancient morning flavor" attracted thousands of people and was deeply moved.
Representatives of new desserts who gather the essence and discard the dross come here to look for impressions and feel the unique charm of culture. Innovation has never stopped, and its extraordinary style charm has captured people's curiosity for the first time, presenting authentic, green and original taro, grass, dessert and western pastry, and successfully capturing modern consumers who pursue fashion and pay attention to individuality. Sweet and smooth to the end, full of chewiness, the pure "ancient morning taste" in Taiwan Province Province has touched thousands of diners. This is a kind of taste, a kind of culture, a rare one, and a health care effect.
The third living space in the era of "experience economy"
The best contemporary business philosophy often sells not only the product itself, but also simple style, warm space and humanistic experience. Getting together, chatting, dating, reading, playing ipad, discussing and communicating … this is a kind of leisure time enjoyment; Coffee shops are tacky, tea restaurants are noisy, book bars are tired of staying, and karaoke bars are tired of staying ... Looking for impressions here, small and fresh, is the most popular portrayal of micro-life. Who will refuse? !
The market calls for high-quality specialty desserts with more "cost performance"
The price of high-end desserts is too high and the products are not authentic. The market urgently needs a rich original ecological food and economic consumption to satisfy the numb taste nerve. Emotional foodies expect natural gifts such as taro balls, grass and wheat ears, make all kinds of fashionable desserts with pure touch, and buy extraordinary sweetness at low prices. Everyone has a soft spot for finding Taro. Farewell to the mainstream is an accurate interpretation of personality. Most shops are flaunting their features. We let the characteristics release the essential charm of food in a non-mainstream and non-central way. Brand appeal has been sharply highlighted, and queuing has become the norm. If you eat it, you will come back.
There is no limit to creativity, and the freshness is intoxicating.
A single taste is difficult to cook for ten years; A single product can't support a whole store. Looking for impressions here, there are new products every month and every season, and the brand is becoming more and more active in the market. Diners who like the new and hate the old are no longer disappointed. They are always looking forward to the new products in the next season, just like looking forward to the new iphone. What remains unchanged is the natural ingredients, but what changes is the innovative preparation and novel technology. The ever-changing creative market is invincible and new ideas are intoxicating.
Be flexible, be more flexible —— Finding impressions is the reason for "everyone is equal"
Move the style of Jiufen Mountain City to the street. From the flagship store to the miniature version, no matter large, medium or small, it can present the best side of the brand. The times have changed, and the main line remains the same; There are many kinds of shops with the same taste; The store has a large scale, good effect and unchanged cultural experience; Investment can be high or low, and the rate of return remains unchanged.
A good business model must be flexible. No matter what stage you are in, as long as you want to start a career and contribute to the enjoyment of authentic desserts for Chinese people, you can have a simple, plump, simple and elegant personalized shop; And there are design teams, product research and development teams, and marketing teams that design various schemes around the clock, and exclusive business partners who are flexible in thinking and brave in action.
Ask questions at the seventh stop
What's the difference between you and a table dessert shop like taro?
The products are similar, the brands are different, and the decoration styles are different. Their products are fixed, and our products enrich the product structure and gain more profits on the basis of coordination. There is also more room for adjustment and greater flexibility in operation.
Do you have Hong Kong-style dessert or desktop dessert?
We are asking for dessert, haha. Do you think ice cream or red bean soup is Hong Kong-style or desktop? They all have them. We don't think so. We have our own uniqueness in market positioning, which is also one of our cores. You'll know when you come.
What are the competitive advantages of finding taro?
We never compare with others, only with ourselves. There are many dessert brands, but we always stick to our own route. Other peers may focus on developing stores to attract investment, while we pay more attention to consumers. If we have to talk about advantages, our headquarters will continue to strengthen the service and quality to consumers through stores, so that each store will continue to make profits.
Can you compare with Xu Liushan? They have been doing it for decades. How long have you been doing it?
Look for the eighth stop and find out.
Back to the essence.
Who Are We? Where are you going? How to get there?
How to choose a dessert, we must return to the essence of the problem, what kind of shop is a dessert shop.
Tea shops on the street also sell roasted grass. Why is it different when fresh taro comes out? The answer is: in addition to products, the key is experience. Because desserts don't have to pay attention to the taste of Chinese food, the experience of dessert shops is very important.
The products on the market are mainly divided into Hong Kong-style, desktop and western-style desserts. From brand analysis, all famous brands are qualitative. Let's not talk about its right or wrong. Positioning a brand from products and from the perspective of consumers is not the only choice under the global fashion trend. Therefore, the positioning of the taro search is to find the preferences of consumers, choose the most representative and best-selling products in Hong Kong, Taiwan and Western styles, and make clever collocation. In this way, the iron shoes were nowhere to be found, and finally they found a position with no effort.
We broke through the classic best-selling products of Hong Kong, Taiwan and Western style, and formed the best dessert partner to find taro. Experience is a diversified compound space. Give people a more special sweet and warm enjoyment. So, this is the record of finding Taro.
Where are we going?
1, a leopard cannot change his spots, and the accent of Hong Kong and Taiwan remains unchanged. We must persist in making refined and strong desserts based on Hong Kong and Taiwan. Constantly break the best-selling list and set a new record.
2. Constantly seek new ideas to strengthen their position in the market and constantly provide new growth points for store performance.
As the fourth dessert brand besides Manji, Xu Liushan and Taro Fairy, it enjoys a high reputation in Chinese mainland and overseas.
Clear path, clear positioning and consistent direction.
However, how do we get there?