Why is the IQ tax levied on bird's nest? Bird's nest is a tonic that many women will eat. Bird's nest is very beneficial to women. Moreover, bird's nest is a popular nourishing food in recent years, and more and more people buy it. So why is the IQ tax levied on bird's nest?

Why is bird's nest IQ tax 1? Why is bird's nest an IQ tax?

Many merchants brag about bird's nest for profit. First of all, bird's nest is not a medicine, and it cannot cure all diseases. In terms of exaggerating efficacy, there is indeed a suspicion of collecting IQ tax. However, bird's nest is an ingredient. From the perspective of ingredients, the first thing to look at is the effect on the body, followed by whether it is delicious or not.

In terms of efficacy, it is recorded in Compendium of Materia Medica.

Sweet and light, nourishing lung and yin, resolving phlegm and relieving cough, tonifying deficiency and clearing lung. It is a holy medicine to recuperate fatigue. Any disease of lung deficiency that cannot clear the disciples can be treated with this; Appetizing and benefiting qi, fatigue and dysentery, benefiting children's acne rash, can be decocted or boiled alone.

At the same time, Zhao Xuemin, the author of Compendium of Materia Medica, quoted a sentence in Fengyuan: Bird's nest is the most docile food.

Generally speaking, bird's nest has the effects of resolving phlegm, appetizing and stopping drowning. Of course, it was later discovered that bird's nest contained sialic acid. From the current research, it is the transmission medium of ganglioside, which we call transmitter, mainly exists in the gray matter of the brain, and its function is to block the invasion of bacteria.

In animal experiments, the decline of ganglioside level is related to malnutrition and learning ability decline in early development. Supplementing sialic acid can improve the learning ability of animals. From this, we further found that enough sialic acid is beneficial to the functional development of brain tissue in low-weight children, especially in the golden stage of brain development (from pregnancy to 2 years old).

From the point of view of eating goods, bird's nest is really not an IQ tax.

Bird's nest is regarded as a kind of delicious food from the "food tasting" in Yuan Dynasty to the "spoon storage" in Qing Dynasty.

Bird's nest has been one of the eight treasures since ancient times. China's four traditional precious foods: abalone, wings and ginseng, with bird's nest ranking first. Just like abalone, shark's fin and sea cucumber, they are all delicious in the eyes of people who know how to eat. At the famous Manchu-Han banquet, the first of the four bowls was a tribute swallow.

Gan Long likes bird's nest very much. Eat rock candy bird's nest porridge every morning, and have dinner at almost every meal. There are quite a few tricks:

Mushroom pot roast chicken, stewed duck with red and white bird's nest, fresh hot pot, stewed duck with fat bird's nest, sliced chicken with bean curd soup, smoked chicken with fat bird's nest, stewed chicken with spiced spring bamboo shoots, stewed chessboard meat with bird's nest, hibiscus soup with bird's nest, fried shredded chicken with bird's nest, and slippery chicken with Chinese cabbage.

Of course, Qianlong also invented other ways to eat, such as mixing noodles with bird's nest and Chinese cabbage. ...

The scene of eating bird's nest in a dream of red mansions is also full of articles. Among them, Lin Daiyu coughed and Baochai said to her

"The stomach is disease-free, and diet can support people. Get up early every day, bring one or two first-class bird's nests, five yuan of rock sugar, and cook porridge with a silver hanger. Better than medicine, the most nourishing yin. "

Some people say that bird's nest is a snack in Southeast Asia and a roadside stall. This is not credible either. If bird's nest is really as cheap as the rotten streets in Southeast Asia, the people in Southeast Asia are not stupid. If the bird's nest is reversed in China, the profit will be more than several times. Are they short of money?

In fact, the price gap of bird's nest is not that big. People in Southeast Asia don't eat bird's nest because most people can't afford it.

Why should bird's nest pay IQ tax? Is bird's nest really nutritious?

Scientifically speaking, bird's nest contains amino acids such as bird's nest acid (sialic acid), protein and trace elements, and its nutritional value is still very considerable.

However, it is worth noting that it does not contain any "special nutrients" and can be easily obtained in some common ingredients (eggs, milk, yam, tremella, etc.). ).

Even though it is expensive, its essence is still "Jin Siyan's saliva", which can only be regarded as a "nourishing" food, not to mention a panacea. "Turning saliva into gold" is somewhat exaggerated.

Additional added value

As mentioned above, bird's nest is mainly aimed at "high-income, high-consumption groups", and the "repurchase rate" of bird's nest is extremely high regardless of retail or wholesale sales methods.

On the one hand, as a product of beauty beauty, it is not as immediate as hyaluronic acid and needs to be eaten for a long time.

Second, relatives and friends recommend each other. People who often eat bird's nest will definitely be followed by others in his circle of friends.

Whether it is because you really want to nourish or take bird's nest as a stepping stone to integrate into the circle, it is undeniable that in the next time, a topic about "bird's nest" will definitely be added between the two sides.

Finally, the "added value" brought by bird's nest may be much higher than its own price.

Of course, this does not mean that bird's nest is only suitable for "high-end people", but the "high-value attribute" of bird's nest makes it very difficult to develop outside the circle.

Groups outside the "bird's nest circle" often think that eating bird's nest is "paying IQ tax" because of lack of examples and feedback.

From this, the "Ding Shi Bird's Nest School" and the "Anti-Bird's Nest School" are polarized groups.

Why should bird's nest pay IQ tax? What is the nutritional value of bird's nest? The truth stings.

Such a hard-won bird's nest must have a high nutritional value, right? Not really!

● protein: Egg PK Bird's Nest

For the nutrition of bird's nest, many merchants will take protein as a selling point. But many people retort that eating eggs can supplement protein more than eating bird's nest.

Protein content alone, bird's nest is indeed better than eggs. 100g dried bird's nest contains about 50g of protein, which is several times that of eggs of the same weight. But protein, which can be absorbed by the human body, can be called high-quality protein.

Protein is divided into complete protein, semi-complete protein and incomplete protein according to its nutritional value. Among them, protein, which contains all-round amino acids, is called "complete protein", which is of great benefit to maintaining adult health and children's growth and development. Eggs fall into this category.

In contrast, the protein contained in bird's nest is much inferior. In addition, the bird's nest needs to be soaked and eaten, and the dried bird's nest can be about 8 times larger than the original one, so the protein content is "diluted".

From this point of view, it is reliable to supplement protein or eggs! After all, protein can give birth to life (chicks)!

● Sialic acid: Not unique to bird's nest.

Sialic acid is another highly regarded nutrient in bird's nest.

Animal experiments show that sialic acid has anti-virus, immune enhancement and anti-aging effects, and sialic acid supplementation can improve the learning ability of animals. Some insiders speculate that sialic acid may be beneficial to children's brain development, but there is still no strong evidence.

Similarly, after soaking dried bird's nest, sialic acid content will also be "diluted". If you want to supplement enough sialic acid, just eat a little, I'm afraid you can't achieve the effect of supplement. Besides, the human body can also synthesize sialic acid, so why spend a lot of money on Jin Siyan?

● How does Chinese medicine treat bird's nest nutrition?

Since bird's nest has been rejected by western medicine, what does Chinese medicine think of it? After all, there are many shadows of bird's nests in Dream of Red Mansions and court dramas.

Traditional Chinese medicine believes that bird's nest is flat and sweet, enters the lung, stomach and kidney meridians, and has the effects of nourishing yin, moistening dryness, invigorating qi, tonifying middle warmer, resolving phlegm and relieving cough. People with lung yin deficiency and stomach yin deficiency can eat bird's nest.

People with insufficient stomach yin often have dry mouth, nausea, retching and hyperactive bowel sounds. But these are also common symptoms of gastrointestinal diseases. It is often difficult for ordinary people to judge whether the stomach yin is insufficient or it is better to go directly to the hospital.

Generally speaking, the nutritional value of bird's nest can't stand scrutiny, so we don't have to be obsessed with the nourishing function of bird's nest. Of course, if the money is not bad, it is understandable to buy food.

Internet celebrities' bird's nests emerge one after another. Are you stuck in a routine?

Since the nutritional value of bird's nest is not high, why is the "bird's nest health tide" difficult to fade? In the final analysis, they are all marketing routines of merchants.

Look at people who have eaten bird's nest since ancient times-powerful royal relatives, rich women with financial freedom and so on. Are instilling the concept of "eating bird's nest = dignity".

Look at the female stars who speak for the Bird's Nest. They are all white and beautiful, with good figure and outstanding temperament, as if "eating bird's nest can make them beautiful". As everyone knows, people are so beautiful, how many expensive skin care products are used behind them, and how many times they are healthy.

In order to cater to the needs of Chinese people for bird's nest, merchants are also racking their brains-

Is it troublesome to stew your own bird's nest? Then try instant bird's nest, as simple as eating canned food.

Think ready-to-eat bird's nest has a long shelf life and worry about preservatives? Then try the stewed bird's nest. The ingredients are only bird's nest, rock sugar and water. Low-temperature stewing, cold chain delivery, still cold in your hand!

In fact, "the nutritional value of bird's nest is not high" has been widely circulated. In recent years, instant bird's nest and stewed bird's nest have also been "deeply counterfeited" by professional counterfeiters-the nutritional value has been exaggerated and publicized, and some even cost only a few dollars. Sugar water, low-temperature cooking and cold chain distribution also have problems of lax disinfection and difficult safety guarantee.

But this still can't quench people's enthusiasm for bird's nest.

Hundreds of years later, in the eyes of China people, bird's nest is not only a kind of food, but also a symbol of noble status and rich life.

Eating bird's nest has already penetrated into the food culture of China people: eating bird's nest instead of eating bird's nest is a sense of self-satisfaction and a yearning for a rich life.