What is the train of thought? Some colleagues once said that this idea doesn't mean anything, sometimes it comes in an instant, and sometimes it can't come for a long time. With the idea, the design is basically smooth. You can't move your hand without thinking for a long time. So where did this idea come from? Finally, back to this topic of sharing.
Thinking, thinking and hinting are ways of thinking. This is a very magical and mysterious thing, which can't be seen or touched, and you can only think deeply by your own mind. People's brains work very fast, and they often think of good ideas in an instant. But the premise of thinking must be well informed. See more, practice more, think more, communicate more and do more activities. The first few "duo" are easy to understand. As for multiple activities, there are two aspects. One is brain activity. You can look at other design cases without thinking, or look at some materials that have nothing to do with design, so that your brain can absorb some new things. This time can give your brain a rest. Design really consumes brain cells. Second, get up and walk, exercise your muscles, look at the scenery outside and crush the road. Relieve the atmosphere of brain thinking. No matter how much you say, it is better to have a case. Cai Zi gave you a simple and rude case:
Requirements: Take winter solstice as the theme, and design a poster of honey juice scene with warm atmosphere in combination with products. The title is self-painted.
Analysis: What is the first reaction of winter solstice? Jiaozi, winter, cold, snow, snowman, ice, hot pot, stove, festivals, etc. What color do you use? Warm colors are red and yellow. What font do you use? The solstice in winter is a traditional festival. You can use regular script, Song style, Kangxi font, brush style, official script and so on. With these, you can find relevant information.
Idea: Think of a title first. There is good honey health care in winter solstice. Use ink style and font style. The color is light yellow. Left picture right text/Samonji right picture to be determined.
The above is from obtaining requirements to analysis, to conception, and then the next step is design. How to design the composition is better? You can refer to the poster style of traditional festivals. There are a large number of posters for reference in online search, so you can choose one or two cases that you like better. Of course, this is a reference, which can be imitated and improved on the basis, but don't copy it. Just bring it, which means you haven't thought about it at all. How can you have an idea without thinking?
Look at a poster I designed in a short time. Mainly ink style, landscape painting, Song style use, light yellow, purple title color. Add Chinese knots. It's basically ok. Although the design is rough, the idea comes out, basically correct, the direction is found, and the typesetting is completed.
Finally, I wish everyone a happy winter solstice. Remember to eat jiaozi. You'll freeze your ears if you don't eat jiaozi.