On the future prospect of e-commerce
First, enterprises are becoming more and more networked. E-commerce enterprises will transition from the primary form of online stores and portals to extend their core business processes and customer relationship management to the Internet, so that products and services are closer to the needs of users. Interaction and real-time communication are the characteristics of enterprise information exchange, and the network has become the central nerve of enterprise resource planning, customer relationship management and supply chain management. Enterprises will create and form a new value chain, unite new and old upstream and downstream stakeholders, form a more efficient strategic alliance, and jointly seek greater interests. ?
Second, it will go to the world. E-commerce is the inevitable trend of international trade development. With the standardization and improvement of the international e-commerce environment, China e-commerce enterprises are bound to go global, which is also the need to further expand foreign economic and trade cooperation, adapt to economic globalization and enhance the international competitiveness of China enterprises. With China's entry into WTO, foreign e-commerce enterprises will also penetrate into China, which will pose a severe challenge to China's e-commerce.
? Third, more and more businesses will be merged. At present, a large number of websites in China are repetitive, with the same or similar positioning and the same business content. Due to the limited resources and the principle of "winner takes all" on the Internet, only the top websites finally won. Followed by complementary mergers. Those leading e-commerce companies have great advantages in resources, brands and customer scale, but there is still a big gap compared with well-known foreign e-commerce companies. If these websites with good foundation and good development prospects want to develop, they must adopt complementary acquisition strategies and form strategic alliances. Individualization and specialization are two major trends in the development of e-commerce, and the resources of each website are always limited, and the needs of customers are all-round, so it will be an inevitable trend for different types of websites to cooperate with each other in the form of strategic alliances.
In today's society, the network is indispensable, and people have become accustomed to this simple pace of life. Therefore, the development of e-commerce in the future is still remarkable. I believe that e-commerce will develop better and better, more convenient and more suitable for enterprise operation.