With the opening of stores, many hotels will hold grand promotions to increase sales. At this time, an attractive promotion theme is the beginning of a successful promotion activity. As the old saying goes, "Kung Fu is planning, and the effect is on the theme". A good theme can convey the purpose of the activity to the participants and attract the attention of consumers. So how to determine the theme of promotional activities? Download the "Where are the Opportunities" application to learn more.

A good activity must first have a good theme. We can often see some restaurants holding activities, and the leaflets of the activities are written with such low themes as "grateful feedback" and "big discount". In fact, seeing such a theme, the activity has failed by half. Explain that the planning ability is not good, the customer doesn't know why you want to do the activity, and you have to spend time explaining why the activity is so strong. Is this attractive?

According to practical experience, some relatively simple methods of theme formulation are summarized, which generally include "opening" > "brand anniversary" > "store celebration" >; "off-season promotion" > others. As an ordinary shop, you can also rub the heat, such as recent hot events or large-scale promotion themes on the Internet (for example, double 1 1, double 12). Download the "Where are the Opportunities" application to learn more.

Practically speaking, after the new clothes are repaired, we can do "reopening", "brand anniversary" and "store celebration" twice a year, once "6 18", once "double 1 1" and once off-season theme.

These themes can be used in large-scale activities, and other small-scale activities are hot spots, such as the World Cup, the latest hit variety shows, festivals and so on.

How to do such a small activity?

Promotion activities on specific topics. This requires activities around specific creative themes. For example, during the Spring Festival, there is a legend of stepping on a villain. When the New Year bell rings, you should put on new socks with little people printed on them, and then step on them hard, so that you can stop being little people in the new year. Therefore, merchants can take this customization as the theme of promotional activities, make some exquisite socks or peripherals, and print the logo of the merchants on the goods through these peripheral customizations. As long as they buy a certain amount of goods, they will give away related peripheral products. The theme of this promotion just caters to consumers' psychological consumption needs to promote the success of the promotion. Download the "Where are the Opportunities" application to learn more.