In 2022, for Chinese medicine, it has entered the best era of Chinese medicine development.

In the history of Chinese medicine, there has never been such a country's support for the development of Chinese medicine, and there has never been such a high enthusiasm and trust in Chinese medicine.

As the main force in the development of traditional Chinese medicine, the museum of traditional Chinese medicine must reorganize the underlying logic of development, find its own strategic direction and orientation, and build its core competitiveness, so as to reap the sweetest fruits in the best times.

At present, compared with Japan, South Korea and other Southeast Asian countries, the environment of Chinese medicine is slightly worse, the overall structure is pyramid-shaped, and there are many small Chinese medicine museums.

Many Chinese medicine clinics and consulting rooms are run by doctors, and these doctors have one characteristic: excellent medical skills and weak operation. There is no problem with medical skills, and basically there are some unique skills, but there are too many shortcomings in management and operation.

In fact, we only need to do three things well about the operation of Yiguang.

First, to build a museum of traditional Chinese medicine, we must have our own characteristics. Many people like to say that Chinese medicine is a whole and a general practice. If a Chinese doctor says that he can only see one disease, he must be a liar. Admittedly, this is a fact, but the insider's fact is not necessarily a layman's fact.

When we run a Chinese medicine museum, we should jump out of the role of doctors and look at the problem from the perspective of operators and patients. From the operator's point of view, the general practice is unclear positioning and no characteristics. From the patient's point of view, everything is normal, which means everything is lax.

Therefore, Yiguang must position itself in the business, subtly influence patients and tell them what diseases we are best at treating, what classic cases we have and what achievements we have made.

If you are a general practitioner, have you ever been to a hospital? What's more, even the top three hospitals will deliberately advertise that they are good at this or that field, so Kaiyiguang must set up its own unique specialty.

Second: the drainage of Yiguang is the most common problem we encounter. Now the economic situation is very difficult in all walks of life. Drainage is just needed by all industries, and the Chinese Medicine Museum is no exception.

Whether it can solve the problem of expanding customer drainage is an important indicator of whether the Chinese medicine museum can stock up, and the view that wine is not afraid of deep alleys should be abandoned in time. In today's information age, expecting word-of-mouth communication is tantamount to quenching thirst by drinking poison. Before word-of-mouth spread, Yiguang had already fallen into bankruptcy.

Regarding the drainage of Yiguang, we can refer to the following ways: cross-industry cooperation, new media promotion, video signal drainage, advertising and so on. Either way, Yiguang must have a stable and sustainable customer acquisition channel.

Third: the survival foundation of Chinese medicine clinics for health care products is diagnosis and treatment, but due to the popularity of western medicine, it is undoubtedly very difficult for Chinese medicine clinics to survive only by diagnosis and treatment. The competitive advantage between diagnosis and treatment and western medicine is not obvious, so how to solve this problem?

The 16th volume of the Book of Sages records a story about three brothers in Bian Que, in which Bian Que's brother is mentioned. Bian Que said: Big Brother treats God with his illness, but it is not tangible.

In fact, this is the core of the Chinese medicine museum, and the superb point of Chinese medicine lies in disease prevention. These patients keep coming to us, either to cure his illness or to cure his illness.

Patients can come to us for a long time and solve some potential diseases or a kind of health-related help through our guidance. How to treat diseases before they occur naturally requires some special products.

Diagnosis and treatment, drainage and product orientation are the only way to survive.

Due to the fast-paced lifestyle, a large number of consumers in China's first tier cities have symptoms of "health anxiety". She believes that the change of this trend will bring more opportunities to the health care products market, and the future health care products will be more diverse in form.

Little rhinoceros health has been deeply involved in the field of big health for many years, and its business covers medical services, medical and health products, nutritious and healthy food, medical and health equipment, leisure and health care services, and health consulting management. In the future, little rhinoceros will reconstruct the value of big health industry, build a big health technology head economy, form a big health industry technology cluster, and provide high-quality products and services to improve the national health level.