How many do you know? How many copywriters have you practiced in each method?
There is no shortcut from 3000 copies to more than 10000 copies.
Here, by the way, share 12 the skills of sharing copywriting to get more consultation (each skill can be deeply cultivated, and many brands can find cases. The theories are similar, but the presentation methods can vary widely.
1. Display the service content in the title.
Suppose your topic is "How to get retirement income security?" It can be changed to "free brochure will tell you how to get retirement income protection";
If your title is "Obesity", you can change it to "Obesity is free".
For example, "Give away the Oxford Dictionary" and "Free Skating Guide" ...
Tell readers what services I offer you here, and it is best that this service is attractive, such as free and preferential.
2. Emphasize "free"
You can use capital letters or large letters to set the word "free" to attract readers' attention.
Of course, "free service" must be honored, and users who play tricks will pull you into the blacklist.
3. Show pictures of brochures or samples.
Reading pictures is much faster than paying attention to words, especially when there are a lot of words.
The picture design is more eye-catching, and the circle of friends can be equipped with more small videos.
4. Display the service content in the first paragraph.
Some successful advertising copywriting will generally refer to the Free Manual twice: (1) briefly summarizes at the beginning; (2) Finally, make a complete explanation.
5. The title for drawing is very important.
The importance of the title goes without saying. How to make a good title, please refer to the title article I wrote.
6. Write the service content description with your heart.
For example, when writing a brochure, you should sit quietly, put it in front of you, turn page by page and write down every advantage you can say. Then organize this record and compress it into a paragraph, such as:
Brochure ***32 pages-14 illustrations (five colors), nine overviews, four charts, seven cases, two maps, a list of "notes", five chapters (including the most comprehensive guidance), a chart of forecast results, and some descriptions of actual projects.
The way to copy this content is called sensory occupation.
Imagine yourself as a customer, using your product, writing out the feelings in the process of using it, and let him mobilize his senses in his mind to follow your words to see, hear, smell and touch, so as to understand the product in depth every second and increase his desire to buy.
7. Add testimony materials.
Give convincing examples. For example, find some of your users and sort out their feelings after using your products, which is very popular in home appliance advertisements in JD.COM.
8, the use of long copies
A simple reminder copy with only a few words or a slogan is not as effective as a long copy full of examples and benefits.
It doesn't matter if things are a few dollars, but for some products with slightly higher prices, try to use long copies.
9. Attach coupons
Coupons can promote sales in many ways. They can attract people's attention and make advertising copy easier to understand.
10, indicating the price on the coupon.
Don't let your users feel, quote a few dollars and write directly.
1 1. Attach contact information and QR code.
Don't forget to add your contact information, phone number or WeChat QR code to the copy, which is the most important thing.
I hope it will be useful to you, and hope to adopt it.