In the freezing season, a hot pot can bring you some warmth in the cold. However, as a copywriter, the boss diss you every day: can you learn from others' "Jiang" and come to a group of concerned copywriters?

If your brain is blank, you don't know how to start. You can look at the hot pot copy of this group of little sheep and share it with everyone. The details are as follows:

If I don't meet someone I like again, I'll be a sophomore, and ginseng will be useless.

I can speak eight languages, but I can't speak Sichuan dialect. My ginseng is ruined.

My weight is about to exceed 100, and my ginseng is ruined.

There are only five offer just graduated, and the ginseng is ruined.

I've only been to four on five continents, and all the ginseng is useless.

My husband is not Daniel Wu, and my ginseng is ruined.

I only got 99 points in the final exam, and my participation was ruined.

The piano just passed Grade 9, and my ginseng was ruined.

Too much hair, it is difficult to do any hairstyle, and my ginseng is ruined.

This group of copywriting is a group of new hot pot propaganda copywriting written when Little Sheep hot pot new product "Nourishing Ginseng Three Sheep Stewed Bone Pot" went on the market.

This group of copywriters, with hot pot+life (ginseng), collided with different sparks of life, with their hearts, with anthropomorphic ginseng, and told a little story about themselves. For example, my weight is about to exceed 100, and my ginseng is ruined. Weight/kloc-more than 0/00, it is easy for people who are losing weight to hum. It doesn't matter if your life is ruined. Let's take part in the three sheep bone stew pot.

So, how to write the copy of hot pot? In fact, it's as simple as that: first, find the characteristics of your own hot pot, such as Little Sheep's ginseng pot. "Ginseng" is a selling point, which can be focused on; Secondly, use small scenes of life. The so-called mind wandering is to write about the life of the person concerned, and things related to him will naturally be taken to heart.

After reading it, do you have any new ideas about writing hot pot copy? Why not do a set of exercises by yourself?

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).