On the basis of balanced, inclusive and sustainable development, the Plan proposes that by 2020, the GDP and the per capita income of urban and rural residents will double from 20 10, and the per capita will reach 12000 USD. In the next five years, we will lift more than 70 million poor people out of poverty under the existing standards in China. In this regard, consumption upgrading is an inevitable trend.

Although wine is imported, its culture is the embodiment of life taste, which has influenced the whole world. With the improvement of people's income and quality of life and the emphasis on health preservation, wine will surely approach thousands of households and usher in a great consumption era.

Trend 2: Wine sales channels will further sink.

The "Program" puts forward the target requirements such as accelerating the urbanization rate of registered population. According to the National New Urbanization Plan (20 14-2020), by 2020, the urbanization rate of permanent residents will reach 60% and the urbanization rate of registered population will reach 45%. This requires increasing the urbanization rate by more than one percentage point every year, involving about100000 people.

With the development of urbanization and the change of living standards, the development of wine is closely related to the level of economic income. Although consumption in first-tier cities will increase, it is obviously not the biggest growth point in terms of channel form and competition. Therefore, more and more operators in third-and fourth-tier cities will start to operate wine, and first-and second-tier enterprises and brands will also start to compete for the third-and fourth-tier markets. Of course, the sinking of channels is not only the above content, but also the sinking of consumption. Due to the influence of the Internet, the diversification of channel forms is bound to become an important trend, from factories to consumers' tables, such as WeChat business and so on.

Trend 3: The ecological chain of wine industry will be accelerated and improved.

"Construction" proposes to vigorously promote agricultural modernization, accelerate the transformation of agricultural development mode, develop various forms of moderate economies of scale, give play to the leading role, and promote the integrated development of primary, secondary and tertiary industries.

From the point of view that the country encourages regional coordinated development, the development of brand agriculture and the upgrading of environmental protection brought about by the improvement of ecological environment, the development of grape planting and wine-making industry conforms to various national development policies. However, the industrial chain from grape planting to brewing is not perfect and there are many problems. Therefore, Ningxia, Gansu, Xinjiang and other grape-growing provinces along the Silk Road Economic Belt should seize this favorable opportunity to speed up self-improvement.

Trend 4: Industrialization development of wine tourism.

The "Program" proposes to vigorously develop tourism. As we all know, wine is not only a healthy drink, but also a lifestyle and a healthy lifestyle. From the perspective of experience economy, the wine industry must develop tourism industry if it wants to go to the public quickly, and the development of grape tourism industry can not be separated from the development of winery wine experience culture. Only in this way can grape tourism enter the track of healthy and rapid development. At this point, Ningxia is ahead, but it needs to be further improved.

Trend 5: The era of wine vocational education is coming.

The "Program" proposes to implement a lifelong vocational skills training system. This shows that vocational education will be vigorously developed and the relevant contents of vocational education law will be further improved.

Wine education is also a kind of quality education, which is not only the needs of wine practitioners, but also the needs of a lifestyle. This not only reflects that more and more universities will offer wine education courses, but also more and more vocational education institutions will appear in society. From here on, there will be three aspects: wine professional education, vocational training and characteristic education. It is reported that the wine research institute named after the provincial level has been approved in Ningxia, which seems to be the first step.

Trend 6: Internet of wine industry

The "Proposal" also put forward the "network economic space" for the first time. For wine enterprises, cyberspace is not only to be a corporate website and embrace the Internet, but also to use Internet thinking and user thinking to accelerate integration, so that consumers can experience different services better and more conveniently, and further promote the better and faster development of enterprises and grape industry.

Grape industry is not only a health industry, a livelihood industry, but also a sunrise industry. With the improvement of people's living standards and the enhancement of health care awareness, wine will surely usher in new development.