Health products are a popular term for health food. Health food is a kind of food, which has the commonness of general food and is suitable for specific people to eat, but it is not aimed at treating diseases. Therefore, there can be no related words such as efficiency and success rate in product promotion. The health function of health food is gradually accepted by the masses in today's society.
Health food has the characteristics of food, such as tea, wine, bee products, drinks, soup, fresh fruit juice, medicated diet and so on. , and the requirements of color, fragrance, shape and quality, but generally there is no requirement on the dosage.
The logo definition of health care products:
The logo color of health food is sky blue, and the words health food are written below the icon. The notice issued by the State Administration for Industry and Commerce and the Ministry of Health a few days ago stipulates that in visual advertisements such as movies, newspapers, printed matter, shops and outdoor advertisements, the area of health food labels shall not be less than 1/36 of the total advertising area.
Among them, the diameter of health food signs in newspapers and printed advertisements shall not be less than 1 cm. In recent years, with the economic development of developed countries, the improvement of living standards and the progress of modern medicine, the average life expectancy in the world has been rising. According to 1982 statistics, the average life expectancy of Japanese is 77 years, while that of the United States is 75 years.
The life expectancy of other developed countries has also increased to 74 to 79 years, which will inevitably lead to changes in the population structure, that is, the proportion of the elderly population is increasing.