Nongfu Spring, namely Nongfu Spring Co., Ltd., formerly known as "Zhejiang Qiandao Lake Yangshengtang Drinking Water Co., Ltd.", was established on September 26th, 1996. Headquartered in Hangzhou, Zhejiang Province, it is the holding company of Yangshengtang.
On may 8, 20 19, nongfu spring announced that it had officially entered the coffee industry. On September 20 19/day, the list of the top 500 manufacturing enterprises in China was released, and Nongfu Spring Co., Ltd. ranked 332nd. On June 7, 2020, 65438 was selected into the list of top enterprises in the national agricultural product processing industry in 20 19, with a comprehensive ranking of 18. On September 8, 2020, Nongfu Spring officially landed on the Hong Kong Stock Exchange, and the opening price increased by more than 85%.
Production of bottled natural drinking water, vitamin water and black tea.
Its traditional products are mainly bottled mineral water, which is taken from the deep water of Qiandao Lake. In 2003, the mixed juice beverage of "Farmer Orchard" brand was introduced. Other products include scream, farmer's tea, farmer's soda and water-soluble C 100.
The rise of Nongfu Spring can be said to originate from the advertisement that "Nongfu Spring is a little sweet". The voice of "Nongfu Spring is a little sweet" flew over Qian Shan and spread all over the country, and the brand awareness quickly started.
Where does the real differentiation come from? First of all, we should proceed from the product itself and implement the product differentiation strategy. The main difference factors are:
I. Features: Product features refer to features that supplement the basic functions of products.
The second is style, which refers to the visual effect and feeling of the product to the buyer.
Followed by service differentiation and personnel differentiation. Service differentiation refers to providing excellent services different from competitors in the target market.
Finally, image differentiation. By creating a corporate image different from our competitors, we can gain a competitive advantage.
Nongfu Spring accounts for 25% of China's drinking water market and ranks among the top three in the world. There is no doubt that Nongfu Spring ranks first in the market share of domestic drinking water industry. Today, the high-end water market is changing rapidly, and Nongfu Spring's involvement in the high-end water market is bound to set off a new wave.