1, healthy consumption trend: young people have a new understanding and view on health preservation, and pay more and more attention to natural nutrition and ready-to-eat products. Fiber tea prepackages traditional health tea and makes it into ready-to-drink type, which provides a convenient light health care scheme, meets the needs of young consumers and provides certain support for the market demand of fiber tea.

2. Product positioning: Fiber tea is positioned as light and healthy plant tea, with natural plants as raw materials, providing a new scheme for consumers to nourish their body and mind under the fast-paced urban life. It uses natural herbs such as corn stigma and mulberry leaves as raw materials, which brings some costs.