Choosing a facade is the most important point of starting a business. Without a good facade, people are unpopular, and it is difficult to succeed in starting a business. On the site selection, Tian Yuan spent a lot of time talking with the transferor and the landlord, and then decorated, bought equipment, purchased goods and recruited employees, trying to attract people for free. Because of promotional activities, annual cards can be purchased only in 500 yuan, which can attract a lot of popularity and cultivate a group of loyal customers.

At the beginning of the business, employees need to be taken to nearby office buildings and residential buildings to distribute leaflets, and they need to run a building every day to let people nearby know that another beauty shop has been opened. For example, "the leaflet says that you can experience it for free with this card, but people may be scared by those' set' beauty salons and always think that they will find various reasons to charge for free, so there are not many guests who come to experience it.

Practical example: "once a customer went to the store to finish his beauty treatment and felt good, he asked how much it cost." As a result, the staff in the store told her it was free, but she didn't believe it. She asked several times, but she was still puzzled when she finally pushed the door and left. . In order to attract customers, we will give free monthly cards to nearby banks, enterprises and other units. In addition, we will send short messages to our guests on holidays and give them small gifts on their birthdays to make them feel intimate.

Some interest losses in the early stage should be regarded as advertising fees. If customers feel good, they can bring new customers. Now, the number of customers in the store is increasing every month. Try to break even after one year. After four or five months of opening, the turnover of the beauty shop may only be enough to pay water and electricity, rent and employees' wages, which is basically flat and does not make money.

Sometimes Tian Yuan hesitates, thinking that people who don't earn money are tired, so he has the idea of transferring. But think about it, being a beauty shop is a long process. If you can't make ends meet within a year, you'll be successful. It's only been four or five months now. If you give up, you will fail completely, so you choose to stick to it. Watch more beauty advertisements in your spare time to see what preferential activities your competitors are engaged in, whether you want to keep up, how much it costs and whether you can make money.

Although the shop is open, her lack of manpower and unstable work give her a headache. Sometimes employees change jobs after only four or five months. Before and after the store opened, more than 65,438+00 employees changed. In order to train beauticians, when necessary, I sacrificed my face for my disciples to practice. She believes that people are mutual, whether employees or customers, as long as they treat others sincerely, there will always be good returns, and they will win if they persist.

I wish you all the best.