0 1. Turn pleasure into light health care.
Under the weight of the epidemic, young people were forced to change their living habits and began to try related Chinese medicine tonics and health care devices. "Health demand" has become the focus of young people's attention now. Traditional nourishing ingredients, such as donkey-hide gelatin, ginseng and bird's nest. , need careful cleaning and boiling for a long time. It takes a long time to make, so young people who like to play are not so patient. Under the pressure of the fast pace of modern life and epidemic anxiety, young people have changed their consumption concepts of "light nourishment" and "light health care".
In the past, young people's consumption concept was to attach importance to pleasure. What brand can make you happy, just buy it at buy buy. What services are more interesting, just buy them at buy buy. Pleasure always comes first, and no other healthy routine exists. This year's epidemic, young people began to worry about their health. They pay attention to the ancient methods of keeping in good health and prevent problems before they happen. In fact, what is needed more is a sense of health. That is, you can get psychological self-comfort and satisfaction by buying brand products of health care products. Therefore, their regimen is often inconvenient, light and time-saving.
02. Impulse consumption becomes rational consumption.
In the past, young people didn't have much idea about money because they had their parents' pocket money. There is also a feeling that you can make a lot of money in the future, and there is a subconscious brand that dares to pay a variety of high prices. As long as the young people in the advertisement are excited and the product value is not bad, young people will buy it on impulse. Especially the attractive sales speech of the anchor in the live broadcast room. Don't think about it, just shoot it; Our original price is so-and-so yuan, and the live room only needs so-and-so; Now we only have 10 to kill for our friends.