With the continuous progress of science and technology, people begin to pursue interesting, fun and new things that they have never seen before, hoping to have different ideas around them every day and not feel that life is boring, monotonous and tasteless. If enterprises can write surprising creative soft articles, they are likely to be sought after and loved by people, and even unconsciously help them to promote and win word of mouth. Creativity is a very flexible vocabulary, which generally does not appear in the minds of soft writers, but needs soft writers to tap inspiration, but how can we tap creative inspiration? Xiao Mo, here are some ways. 1. Manufacturing news has become an indispensable product in life. As long as enterprises learn to make news, such as mid-year meetings, year-end symposiums or dealers' meetings, celebrity visits or business leaders attending famous activities, such events can be used as materials for making news. As long as the soft article is true and not too exaggerated, it can be regarded as a creative news soft article. Creating creative soft news articles can not only improve the exposure of products, but also increase the brand awareness of enterprises. As long as the creative soft text can be guaranteed to be true and reliable, the marketing purpose will be achieved. 2. Generally speaking, moving out data soft articles is the same as other soft articles, but because of its many data types, it also has its own writing characteristics. Self-investigation, some data are the results of self-inspection or investigation, and they are also very convincing. The emphasis is on processing. With data, it is very important to process it into content that users like to watch. Downloading from third-party websites, many professional websites have a lot of available data. Good at searching, in information search, we can find a lot of original data analysis by searching related keywords, and we can sort out and process them on the basis of these data. In the soft text, you can insert advertisements of your own products through some data calls, text messages, pictures, charts and other ways to achieve the purpose of reasonable publicity. This creative soft article will be written faster and more convincingly. 3. Tell a story. Enterprises can use stories for creative explosion. The story can start from the company's products, entrepreneurs themselves, consumers, corporate activities, employee life and so on. As long as they pay close attention to hot events and focuses at home and abroad and think about how to tell stories with action goals, creative stories will come out. Enterprises can also come up with a beautiful love story, an inspirational struggle story, a tragic life experience and so on. As long as you can make your products fit the story, you can achieve certain results. (article