(Gong Zhenyu, vice president of Suning.cn Group, and Bian Nong, vice president of Suning FMCG, attended the ribbon-cutting ceremony of the big pharmacy)
The data shows that the overall income of the big health industry in China has increased substantially. The vast medical and health market has attracted many Internet retail giants. The landing of Suning Pharmacy was as early as expected. In June 5438+last year 10, Suning.cn established Jiangsu Suning Pharmacy Co., Ltd., a wholly-owned subsidiary. The following month, Suning.cn applied for the trademarks of "Suning Pharmacy" and "Suning Health". In just half a year, 10 Suning Pharmacy opened. Behind Suning's speed is actually Suning's emphasis on the big health industry.
In fact, as early as 20 17, Suning.cn online platform has started medical and health services, and so far it has included all kinds of medical electronic services such as Chinese and western medicines, household medical devices, nourishing health care, health food, contact lenses, consumer medical care and so on. As an important emerging strategic sector in Suning.cn, Suning Health has achieved rapid growth in recent years with the support of Group resources, with a compound annual growth rate of over 65,438+0.50%.
In the big health industry with higher service requirements, offline stores are essential. Nowadays, the opening of offline pharmacies has made it a consistent double-line advantage. Previously, Suning.cn has made some useful attempts, such as opening the first Yuyue O2O Medical Device Experience Hall in Yundian, Suning.cn. Opening an offline pharmacy in Suning.cn will fully mobilize its supply chain capabilities in medicine and health products. In the future, with the enrichment and growth of offline business, it is bound to form an organic complement with online business, and Suning.cn Smart Medical is ready. This is the advantage that Suning Medical Health differs from other platforms.
Years of experience in online medical health operation make Suning Pharmacy different from ordinary pharmacies in pharmacy function setting. Combined with the big data accumulation of Suning offline scene, the surrounding user groups are analyzed, and the division of stores and the laying of goods are set. The flagship store of Suning Pharmacy has set up medical experience area, consultation area, medical beauty care area, healthy eating area and Chinese and Western medicine area. In the future, Suning Pharmacy will further upgrade the service and management mode of smart stores under Suning Line, and build a community smart pharmacy service platform.
According to industry insiders, the opening of Suning Pharmacy not only provides users with a better and more convenient experience through Suning's powerful service capabilities, but also broadens Suning's product boundaries and provides reliable and safe drugs for Suning users. Suning has taken another solid step towards a healthy layout.
"In the future, Suning Pharmacy will also combine Suning Plaza, retail cloud, Carrefour and other industrial models to improve the offline network, provide users with an integrated health commodity retail system integrating B2C and O2O services, further enrich the layout of Suning's health scenes, and provide consumers with health protection at your fingertips." The relevant person in charge of Suning Pharmacy said.
It is reported that in addition to the offline layout of 10 pharmacy, Suning Pharmacy will also be launched on the Suning.cn platform on the eve of 6 18, providing 50% discount on drug purchase benefits for consumers all over the country.