(A) the urgency of the development of health care industry in our city.
Leshan has entered a seriously aging society before the national average, but the development of old-age care institutions is seriously lagging behind. According to statistics, at the end of 20 13, there were only 10 welfare homes at the city and county levels, with only 2,549 beds, and only 3.4 beds per 1,000 elderly people, which is lower than the national average of 7 beds per 1,000 people. One bed is hard to find. Cardiovascular and cerebrovascular diseases such as hypertension, diabetes, chronic bronchitis and emphysema are common diseases in the elderly over 60 years old. Only the incidence of hypertension reached 1 1.38% in the elderly over 60 years old and 17% in the elderly over 70 years old. Cardiovascular and cerebrovascular diseases can easily lead to paraplegia, hemiplegia and respiratory failure, resulting in a large number of disabled elderly people. However, among the existing old-age care institutions in our city, the institutions that can combine medical care with nursing care are still blank, and they need to be developed and built urgently, which is an unavoidable problem that the current government needs to solve urgently.
(2)? Three-phase superposition? The industrial transformation of our city is imminent, and the medical and health industry is facing unprecedented development opportunities.
At present, China's economy is in the period of speed-up shift, structural adjustment pain and early stimulus policy digestion. Three-phase superposition? The economic downturn is a great challenge for local governments. Leshan has always been highly industrialized, but with the profound changes in the domestic economic situation, the ability of the secondary industry to absorb resources, especially the ability to accommodate labor employment, is declining. Some manufacturing industries, including steel and cement, are relatively saturated, and the harsh reality of high energy consumption and low profit objectively plays a role in the development of the tertiary industry? Make way? The role of. With the continuous rise of China's national economy and the accelerated formation of an aging society, the tourism-related health care and pension industry has great potential. International law shows that when a country's per capita gdp reaches 7000 dollars, conventional medical care will be upgraded to enjoyment and health care, and the consumer market of health products and services will achieve rapid development. In 20 14, the per capita gdp of China has reached 7485 USD, which indicates the coming of the era of healthy consumption blowout.
At present, both national and provincial levels attach great importance to the development of health care industry. In 20 13, the State Council successively issued several documents, such as the State Council's opinions on promoting the development of health service industry and the State Council's opinions on accelerating the development of aged care service industry. In 20 14, Sichuan Province issued the "Promotion Plan for the Development of Five Emerging Leading Service Industries in Sichuan Province" and formulated the "Development Plan for the Aged Health Service Industry in Sichuan Province (20 15-2020)" to build a comprehensive service system with Chengde Mian as the core. One area, two pieces and three belts? Strategic model of health service industry. From the central government to the local government, the macro guidance and policy support for the health service industry are in full swing, with the aim of rapidly tapping and stimulating the development potential of this industry and forming new economic growth hotspots. It can be predicted that the health service industry will usher in a period of strategic opportunities with explosive growth.
(3) A large amount of social capital is aimed at the healthy pension industry, which has opened an important market for transformation and upgrading.
At present, China's economy is in a downturn, and many social capitals suffer from nowhere to invest, and a large number of idle capitals are seeking a way out. Many private entrepreneurs, real estate developers and private hospitals are generally optimistic about the huge market of medical care and health care, and plan to invest in the pension industry one after another. Leshan has world-class leisure tourism resources, which is a veritable tourism resource-rich area, integrating famous mountains, famous buddhas, famous cities and celebrities. It is one of the four world natural and cultural heritage sites in China. Domestic landscape culture, heritage culture, folk culture, Buddhism culture, celebrity culture and gourmet culture complement each other, and their recreational resources are of first-class quality, which has high tourism value for developing healthy old-age services.
At present, the medical and health industry in our city is facing unclear overall planning and insufficient work coordination; The introduction of policies is not in place and the implementation is not enough; The bottleneck of land use is serious, and the development of pension institutions is difficult; Insufficient investment in the health care service industry, and the contradiction between supply and demand is prominent; The distribution of medical and health resources is uneven, and there is a lack of professionals. How does Leshan win the first place in the process of the transformation from industrial economy to service economy and from traditional industries to emerging industries? We believe that relying on the city's unique tourism resources, turning difficulties into motivation, and taking the development of healthy old-age care services as the No.1 project with the help of policy spring will surely become an important breakthrough in Leshan's industrial transformation and upgrading. As long as the government follows the trend, it is not difficult to immediately introduce incentive policies to solve the problem of capital investment, which can not only reduce the financial pressure of the government, but also promote the win-win situation of the simultaneous development of the pension industry and the tertiary industry.
Two, suggestions for the development of the city's health industry
(a) strive for Leshan into the province? One area, two pieces and three belts? Develop the layout and become an important pilot city for the health care industry. At present, the provincial government has formulated the province's? One area, two pieces and three belts? The development pattern of old-age health service industry is mainly composed of Chengdu as the core, Deyang and Mianyang as the core areas for innovation and development, demonstration films for the integration of southern Sichuan and northeastern Sichuan, Panxi sunshine health service industry development zone, Qinba ecological forest service development zone and western Sichuan ethnic health service industry development zone. Dujiangyan and Panzhihua in Sichuan, including Hongya in Meishan, are ahead of Leshan in the development of health care industry, and they have played health care brands that are in line with their respective regional characteristics, such as Taoist health care in Dujiangyan, Panxi Sunshine City in Panzhihua and Hongya Forest Resort. It is suggested that the Municipal Party Committee and the Municipal Government attach great importance to the docking of Leshan's healthy pension industry and the development layout of the provincial government, and position Leshan as an important part of accelerating the development of modern service industry in our city, an important starting point for promoting the transformation and upgrading of economic structure, and an important support for realizing the roof of the world and sustainable development. Efforts will be made to build Leshan into a demonstration film for the integration and development of southern Sichuan and a pilot city for the development zone of healthy aged care services with ethnic characteristics in western Sichuan. In order to get the support of policies, funds, land and talents that can give the development of health care industry in our city. As soon as possible, we will study and try out the index system of health care industry, provide important reference and basis for improving the development plan of health care industry in our province, and promote the bold experiment and innovation of national health care industry policy in our city.
(two) overall planning and layout, accurate positioning of Leshan medical care combined with healthy pension business, to provide scientific basis and support for the development of healthy pension service industry in our city. One is in our city? Thirteenth Five-Year Plan? In the planning, coordinate the planning and connection of the construction of pension institutions and medical institutions, and improve the layout planning of medical care and pension; Overall planning of medical and old-age facilities; Scientific layout of medical and nursing construction land planning. Accurately locate Leshan's old-age care format, take home-based old-age care, community-based old-age care and township-based old-age care network service platform as one piece, and then take the combination of medical care and nursing as another piece to formulate development plans respectively. According to China's national conditions, home-based care for the aged will remain the main way of providing for the aged for a long time. Therefore, how to establish a community and township network service platform for the aged as soon as possible and effectively serve the elderly at home is a top priority, and it is also the development direction with government investment as the main body. The first is to improve the land supply policy. Incorporate all kinds of land for the construction of old-age service facilities into the overall urban land use planning and the annual construction land supply plan. Second, improve the financial investment policy. According to the number of middle-aged and elderly people in the registered population in the previous year, counties and districts rationally arranged funds for old-age services, which were included in the annual budget at the same level, and gradually increased investment according to development needs; Promote the government to purchase services, jobs, professional and intermediary services, and give full or partial subsidies to the social services necessary for home-based care. Finally, make it as soon as possible? Measures for funding private pension institutions in this Municipality? 、? Measures for subsidies for the construction and operation of nursing homes in this Municipality? 、? Measures for the implementation of home care services in this Municipality? As well as subsidy policies for the elderly and disabled elderly, strengthen policy drive and provide strong support. The second is to design the development of the health care service industry in our city? Road map? And then what? Timetable? . Referring to the successful models of foreign and domestic health care industry, they all have their own regional characteristics, such as Montreux, Seoul, Sun City, the capital of retirement and recuperation, and Sanya's compound holiday community. Should Leshan regard the health industry as the whole service industry? Industrial chip? According to the characteristics of building an international tourism destination, the radiation pension industry aims at building a regional international health theme new city and a global health industry ecosystem, which can be subdivided into? Buddhist retreat capital? . It is not only based on its own characteristics and advantages, but also different from the health theme of Dujiangyan and Panzhihua. It can be considered that the whole region can be divided into traditional Chinese medicine health care area, Buddhist retreat area, pastoral leisure area and Yi customs area according to resource endowment and characteristics.
(3) Relying on the popularity of Chinese herbal medicines in Emei Mountain, keeping in good health with traditional Chinese medicine is the breakthrough of medical care industry in our city. Our city has a good foundation in the development of medicine itself. In terms of health and wellness industry, efforts should be made to lay a good regional brand of Chinese herbal medicines in Emei Mountain, and vigorously develop health service industry clusters such as TCM health, Buddhist retreat, education and training, health residence, conferences and exhibitions. We can learn from the experience of Montreux, a famous medical and health city in Switzerland. Montreux develops high-end medical and health tourism projects with the help of the birthplace of sheep placenta. Its anti-aging sheep placenta is world-renowned, receiving nearly 30 thousand high-end people every year, and the per capita consumption exceeds one million Swiss francs. The theme of TCM health care can be combined with the biomedical innovation research and development base, vigorously develop TCM health care projects or Chinese herbal medicine species cultivation appreciation, and give play to the advantages of TCM in health conditioning, sub-health recovery, chronic disease prevention and treatment. Anti-aging and preventive treatment? Promote the concept, actively carry out Chinese medicine (medicine) health care and conditioning services, and provide high-end brand Chinese medicine support for healthy old-age care. Establish a research and development base for medicated diet health care and pension industry. Develop various medicated diets and Chinese herbal pieces with anti-aging, anti-angiosclerosis, lipid-lowering and weight-reducing, intelligence-improving and calcium-supplementing functions, and vigorously develop the medicated diet health care industry. Encourage the research and development of other health care products, daily necessities, food additives and other green products based on Chinese medicine, form a green industrial chain, and build Emei Mountain into a brand area of Chinese medicine health care.
(4) Actively promote the development mode of combining medical care with nursing care. The combination of medical care and nursing care is the trend and focus of the development of healthy pension industry. At present, many enterprises and private hospitals in our city are planning and implementing. Should the government strongly support the reality of building a city? Combination of medical care and nursing? Yang Kang's industrial development model. First, vigorously introduce support policies to encourage support? Combination of medical care and nursing? At the same time, continue to encourage medical institutions to enter the community and establish community rehabilitation service centers; The second is to improve the medical insurance system. Combination of medical care and nursing? The inclusion of old-age care institutions in the scope of medical insurance is decided by the health department? Combination of medical care and nursing? When the old-age care institutions become medical institutions, the civil affairs departments will confirm their non-profit and incorporate them into medical insurance, encourage qualified medical institutions to provide diversified old-age care services, and vigorously promote the establishment? Combination of medical care and nursing? System; The third is to take measures to eliminate the obstacles of the combination of medical care and nursing. The biggest obstacle to the development of the combination of medical care and nursing care is that the current medical insurance policy does not support the medical services in the old-age care institutions, and it is not feasible to charge according to the long hospitalization time and high per capita expenses, and it is not affordable for individuals without reimbursement according to outpatient services. Therefore, we should revise the medical insurance payment policy, remove obstacles and promote the integrated development of medical care and nursing.
(5) Increase financial support for the health care industry and encourage social capital to participate. First, it is suggested that the old-age medical service system should be gradually incorporated into the special plan for social welfare construction, increase financial input, expand the scale of rehabilitation institutions, and improve the subsidy standards for rehabilitation institutions; The second is to encourage private capital to enter the health care industry, and further improve preferential policies in land use and taxation on the basis of raising subsidy standards with reference to state-owned medical and health institutions, so as to form a competitive and open health care service market. Encourage all sectors of society to absorb private funds to build healthy old-age service institutions, and encourage Leshan and other provinces to build healthy old-age bases and build a healthy old-age industrial chain; Third, try to innovate the financial system and explore the establishment? Pension bank? Realize the cooperation between pension institutions and financial and insurance institutions, and serve the development of Leshan's healthy pension industry with a more open and market-oriented financial system.
(6) Vigorously introduce high-end brand medical and health care institutions to enhance their core competitiveness. Dujiangyan introduced key health care projects in the development of health care industry, and signed contracts with Austrian cooperative anti-aging care, Shanghai Southern Genetic Testing and Beijing Daji Kang Ming Medical Equipment Company. Western health service industry research and development base? 、? World medical tourism and leisure resort? The same heavyweight Yang Kang brand. Another example is the introduction of Peking Union Medical College Hospital and PLA 30 1 Hospital in Sanya, Hainan, which greatly promoted the development of the local medical and health tourism market. It is suggested that Leshan should strengthen cooperation with first-class hospitals inside and outside the province, such as west china hospital and provincial hospitals, and introduce advanced medical equipment and talents by establishing branches or experts to improve the level of rehabilitation services. At the same time, the core competitiveness of Leshan's leisure and entertainment industry will be greatly enhanced by actively investing in well-known leisure and entertainment enterprises at home and abroad and striving for international brand leisure and entertainment projects to settle in Leshan. As the medical and health care industry is a new industry, the required talents involve many professions and fields such as medical treatment, finance, tourism and health preservation. It is suggested that local vocational and technical colleges or institutions of higher learning should be encouraged to set up specialized courses? Major Yang Kang? Courses, actively cultivate multi-level and multi-professional talents, and effectively strengthen the professional talent reserve. At the same time, increase the retraining of existing health service practitioners and improve the level of medical services.
(7) Combine creative experience, participatory tourism and leisure industry, and transform some sightseeing tours into staged and long-term residential care. What is Yang Kang industry? Healthy pension? , integrating tourism, leisure, health care and old-age care. Affected by many factors such as season and climate, some rural tourism is short-term and one-off tourism. It is suggested to build a leisure industry development base or leisure institutions, create creative experience or participatory tourism, and transform some sightseeing tours into phased and long-term housing. For example, when building a base in Yang Kang, add projects or experiences that can participate in breeding and planting, so that Yang Kang personnel can stay for a long time if they want to. At the same time, urban social security funds can also be used for the construction of rehabilitation bases to solve the problem of old-age care without land and focus in cities, and rural resources can be used to solve the problem of old-age care. Through the linkage development of tourism and entertainment industry, we can jointly promote the development of * *, thus promoting the sustainable development of service industry.