Outdoor advertising has existed since human beings began commercial activities, from the earliest signboards erected in downtown areas to the colorful light boxes under neon lights today. With the development of network technology, the old era of traditional mode has entered the information flow era. Although online advertising is the mainstream now, outdoor advertising also has its unique advantages. Covers a wide range of content and can be seen almost everywhere. More importantly, outdoor advertising is more targeted than non-directional communication on digital media. Next, the easy-to-spread advertising platform will tell you the important advantages of outdoor advertising.

1, which is more likely to cause a sense of * * *.

You may not remember what was the opening advertisement in Weibo last month, but you must remember which company put the event at the bus stop where you were waiting for your bus. Although every time a traditional billboard is replaced with a new advertisement, it will produce a certain printing cost, but the relative income is more intuitive. Some surveys show that people are more likely to be deeply impressed by what they have seen for a long time.

2. Regular replacement is a sense of ceremony.

In this era when everyone has no patience to finish reading a long speech, the spread of fragmentation is the most noteworthy focus. Things that are fresh will always spread faster, and hot trends will break out more easily. The so-called "network celebrity punching in" is the most intuitive presentation brought by freshness. In addition to freshness, there is also a sense of ceremony. Changing outdoor advertisements regularly is a sense of ceremony. When the target group has been accurately located, the information they can get is what we want to spread to them, but communication is not a single one-time activity, but a long-term fixed activity. There is a large-scale planning behind a good activity plan, which will trigger a series of activities. In this interlocking, it is very necessary to change outdoor advertisements on various carriers regularly.