To make traditional culture glow with new vitality today, we must seek a new way out for cultural communication. From constantly innovating and developing new products, to creating auspicious culture to incite the Spring Festival consumer market, to social platforms where young people gather, to herbal tea museums and instant herbal tea shops, every creative plan of China herbal tea giant Wang Laoji is excellent.
They are not simply stacking elements or mechanically copying feelings, but choosing communication content and forms that are more popular with young people. In the process of pleasing young people, we have narrowed the distance with them. At the same time, it also provides a more diversified way for the public to understand the essence of traditional culture.
Cultural charm
Traditional culture has thus turned into a young and energetic online celebrity. The advantages of China's rich historical and cultural resources are excavated to the greatest extent, and the charm of China's traditional culture is displayed. Culture is a continuation of the spirit of a country and a nation, and excellent traditional culture is a concentrated expression of the culture and spirit of a country and a nation, which has far-reaching significance. In the long history of China, many excellent traditional cultures have been formed, which are valuable cultural treasures of China.
The inheritance of Chinese excellent traditional culture is inseparable from cultural self-confidence and high recognition of cultural values. Combining traditional culture with modernization and giving full play to the value power of China's excellent traditional culture is an effective way to continuously improve the cultural quality and cultural soft power of our people.