First, create conditions to attract customers. The management goal of beauty salons is not only to focus on the beauty of customers' appearance, but also to make customers completely satisfied. Because beauty is not limited to appearance, the beauty that emanates from the depths of the soul can last for a long time. Therefore, while providing technology, beauty salons must provide good services to make customers feel completely satisfied.
In other words, beauty salons should actively and effectively give customers the idea that going to beauty salons is a pleasure, instead of waiting for customers to come to their homes because of problems such as peeling, lack of water, acne or spots. Beauty salons should also make plans according to this idea when formulating strategies to develop customers.
Second, using membership card consumption to stimulate customer consumption, one of the ways to develop customers is to use membership card consumption. The purpose of this membership card is to strengthen the word-of-mouth effect and actively develop customers. The method is to recommend membership cards to customers who have been spending money in the store. Members can not only enjoy the corresponding membership discount, but also give customers integral consumption. When they reach a certain point, they can get extra gifts or skin care.
Promotion precautions:?
1, inferior products cannot be used for promotion. It is best to use products suitable for different festivals for promotion. ?
2. You can't use well-made products and services for promotion. It is best to make use of the overstocked products, or the advantages of the surrounding stores and the disadvantages of our store for special promotion.