In today's e-commerce in the network era of information society, the social production mode, enterprise management mode, people's way of thinking and lifestyle are undergoing fundamental changes due to the amazing development of the Internet. E-commerce has become a way of life for enterprises. With the rapid development of e-commerce, the demand for e-commerce talents in the whole society is increasingly urgent. E-commerce, as a new, urgent and popular specialty, has broad development prospects.

The training goal of e-commerce major is to cultivate all-round development of morality, intelligence, physique and aesthetics, have modern management theory, be familiar with relevant laws, regulations and business technical specifications of e-commerce, be able to use information systems and computer network technology to carry out business activities and design, development, operation and maintenance of e-commerce systems, and engage in e-commerce planning and design in enterprises and institutions in communications, information services, commerce, finance, securities, insurance or production and government departments at all levels.

The training requirements of e-commerce major are: students learn the basic theories and knowledge of economics and management, and have strong development potential in the application of information technology such as market analysis, business decision-making and logistics management. Students will receive basic training in computer, communication and network security, and have the ability to use network technology to carry out business activities and design, develop and operate e-commerce systems.

The knowledge and ability that students majoring in e-commerce should master are:

1, basic theories and knowledge of economics and management involved in e-commerce;

2, e-commerce related laws and regulations, international and national standards and technical specifications;

3. Basic theory and knowledge of computer network and its security application.

4. Ability of network marketing and logistics management;

5. Basic knowledge of development and management methods, requirements engineering and implementation and operation of e-commerce system;

6. System integration and network security capabilities required for e-commerce system construction;

The main courses of e-commerce major are: management principles, microeconomics, e-commerce principles, marketing, network marketing and planning, modern logistics management, computer and network technology foundation, e-commerce database, e-commerce website construction and management.

The employment direction of e-commerce graduates is: business, government agencies and production enterprises are engaged in the application and management of e-commerce; Industrial and commercial enterprises are engaged in the development of computer information management applications and the training of electronic information technology.