How to maintain customer relationship during the epidemic period, customers are the capital of sales staff. The more customers, the more prosperous the sales business. However, the sudden epidemic forced many people to be "locked" at home. Let's take a look at how to maintain customer relationships during the epidemic.
How to maintain customer relationship during the epidemic 1 Daily greetings are indispensable.
Although I can't serve them during this time, their relationship will continue to be maintained. For example, you can greet your customers during holidays or when the weather changes greatly. When dealing with customers, be sure to find opportunities to communicate with them, find topics of interest to him, and communicate by phone when necessary.
Wechat connection can not be less
Wechat has become an important link to contact each other during the epidemic, so you should always pay attention to the dynamics of customers on WeChat. Praise or comments from friends circle can make your customers feel that you are paying attention to him. When he needs the products you can provide, he will naturally think of you for the first time.
Do some value-added services within your power.
Most of these customers may be potential customers, indicating that they have not bought your products. When you know that his baby has a fever through a circle of friends, you can greet him at the first time and help him collect some topics on how to treat his baby's fever. With a little effort, you can make them feel your kindness.
Enrich your circle of friends.
The relationship between people is mutual. When you pay attention to him, it is possible that he is also paying attention to your every move. When some customers compare products, they find that your circle of friends is updated in time and the content is what they want. After the epidemic, they are likely to become your real customers.
Dominant Buddhism+Hidden Wolf Nature and Integration
Let your customers see your "Buddha" side. During the epidemic, there will be some free products. You can invite them to attend. To a certain extent, you can also ask them to help you invite their friends to attend. During this period, you must make them feel that your products or services are the best and get used to them, and then you can encourage these potential customers to continue to enjoy your products and services through preferential forms.
High quality products and services
No matter how good your eloquence and ability are, good products and good service are the trump cards for your long-term development. These customers choose you because they trust you, so you must be responsible for them, and the best way to be responsible is to give them the best products and services.
How to maintain customer relationship during the epidemic 2 1. Salespeople basically have their own customer WeChat groups, which are usually mainly used for drying red envelopes, sending notices, issuing new products, sharing cases and so on. Some activities, such as preferential activities launched by the company during the epidemic, innovative services suitable for the owners, such as non-contact measuring rooms, free renderings and so on. You can't always send greetings, you have to let potential customers know what you want to do.
2. Analyze the target customers who want to send messages in advance and judge what information you send is useful to customers. Increase the key content that the other party may be interested in, such as price-sensitive customers, and then enhance the price concessions during the epidemic.
3. When sending messages to each customer, you should pay attention to your respectful name. It is best to know the identity and occupation of the other party, such as the boss's. It is suggested to call your brother or manager to raise the other person and get a better response.
You must pay attention to the address, so that the intended customer feels that you sent it specially and that you respect him very much. If you put your posture low, others will be more accepted.
4. See the circle of friends of the intended customers, give a praise or comment appropriately, and enhance familiarity.
5. Pay attention to sending the company's activity information in time after greeting. After all, during the epidemic, there are higher discounts and more services. Please list these clearly. It is best to have a comparison with previous years, so as to strive for customers to make a deposit as much as possible.
Everyone should be different in the daily notice of shopping mall activities. When recommending products, it is necessary to combine the customer's own situation and let him feel the "unique" sense of attention. We have to adjust the original store speech to better suit the special situation during the current epidemic. You can't be too hasty in chasing orders. The main line is to care for customers. With care in place and activity benefits, it is easier to become single.
How to maintain customer relationship during the epidemic 3. The first layer is passive maintenance.
Passive maintenance is also a common means. In daily life, be caring and attentive, give gifts and greet people on holidays, and invite people to dinner. Many people can remember the details of customers, the names of their family members, and take care of them, which makes people feel very comfortable. There are many such experts, who have their own understanding and behavior standards.
Mobile phones are particularly good management tools, all kinds of notes, all kinds of alarm clocks, all kinds of groups, all kinds of people's circle of friends. These people are experts, and this relationship is very effective. After all, people are emotional animals, and no one will exclude people who express goodwill.
But should we distinguish, standardize or differentiate?
If it is differentiated maintenance, it will vary from person to person. Behind this kind of maintenance is passivity. In terms of value, this relationship has no core differentiated competitiveness and inevitability, and needs to be implanted with emotions to influence customers' judgments. If you are at this stage.
You need to think, your ability is fine, and your relationship is fine. Your career is constantly destroying your competency-based relationship. Is it worth it? Find something you can control, and start at an early age. As long as you settle down for three years, you will definitely achieve something.
If it is standardized maintenance, it will be very good, regular, regular, standard and not separated. This principle will make people feel very comfortable. Such people have many real friends in society and often achieve something.
Now platforms and games use various VIP levels, differentiated services and benefits to test human greed and turn maintenance into an incentive. Many people are using it now. This purposeful standard and essence is behind wisdom, that is, ignorance. In the end, it is often a flash in the pan, so use it with caution.
This passive maintenance method belongs to external demand and needs to rely on maintaining others to obtain a more stable relationship. This relationship is valid under a certain balance, but invalid above the balance. This kind of balance is hierarchical in society, and it is distinguished by matter. It is impossible to break through material restrictions by passive maintenance.
The second layer, active maintenance
Active maintenance is an internal demand, and the core of the relationship is the dominance of resources and people. Generally speaking, when you have the dominance of resources, you don't need to maintain the relationship with others, and others will take the initiative to maintain the relationship with you. This is the state that many people want to achieve, that is, others ask you.
If passive maintenance is breadth and breadth, it needs to have relations with many people and take the initiative to maintain, that is, point and depth. As long as we have depth, we will have height. At this time, we can have sex with many people without maintenance. This logic is difficult to make clear. When the epidemic broke out, Zhong Nanshan and Li Lanjuan were only singled out. If we are deeply involved in a field, naturally there will be many resources to have relations with them.
There are many layers on it. The higher you go, the more independent you are. Just remember two things.
1. Maintaining the relationship is not to solve the survival problem, but to solve the development problem;
People who can help you don't need you. It's no use maintaining the relationship you get. Doing yourself well is king.
To understand several factors, we should think about how to maintain the relationship under the epidemic situation. Under the epidemic situation, everyone has his place, which is a balance line. Trying to deepen feelings by maintaining relationships is passive.
suggestion
1, symmetry information
Care about our customers, the local epidemic, tell them that we are the same, balanced, and everyone feels good.
2. Authenticity
If there are difficulties, tell the customer the real situation, and the customer will especially understand that there is a case, that is, reverse growth.
Step 3 communicate
If there are any arrangements, you can communicate sincerely with your customers and let them know your plans and plans.
Step 4 care
It is also good to ask yourself what you can do, or to prepare some materials and ask customers if they need help.
Step 5 concentrate
Don't blindly promise what you can't do. Reasonable symmetrical information should be available, and transitional care should be avoided. A good relationship between the two is the most benign care, because the epidemic is fair to everyone.
First, establish a good image and reputation of the enterprise.
It is easier to add icing on the cake than to send charcoal in the snow. Only when you stand up in an emergency will you leave a deep impression on others. At the important moment of epidemic prevention and control, sending text messages to remind customers to pay attention to protection reflects the social responsibility and responsibility of enterprises, leaving a good impression on customers, and customers naturally trust you more and are more willing to cooperate with you.
Second, maintain customers and improve customer loyalty.
Now the competition in the same industry is fierce. How to retain old customers is a compulsory course for every enterprise. We should constantly strengthen communication with customers and enhance feelings. Short skirts are a good idea. In previous years, you can visit at home. This year, because of the epidemic, you can't go out. You can send text messages to bless you, and the response rate is higher.
Third, improve the conversion rate of intended customers.
Sending short messages on epidemic prevention and control to some interested customers can increase their goodwill towards the enterprise. Ordinary enterprises may always send some promotional activities, commercial advertising messages, and some customers are disgusted and don't want to cooperate with enterprises, which leads to the loss of customers. At the critical moment, sending concerned information can make the intended customers feel warm, thus improving the customer conversion rate and facilitating the transaction.