In the eyes of famous skin beauticians, there are two biggest differences between Korean skin management and Japanese skin management. First, the positioning is different from the customer base; Second, the project features are different.
Specifically, South Korea's skin management, the main positioning is rapid basic care or skin problem repair, the target users are low-end consumer groups, with many cheap items and low customer unit price. In Japan, the main orientation of skin management is slow maintenance skin management, and the target users are middle and high-end consumer groups, with many expensive items and high customer price.
In terms of the characteristics of the project, South Korea's skin management pays attention to the use of instruments, mainly instruments and products, supplemented by techniques. At present, the effect is obvious, which is more in line with the lifestyle and consumption habits of contemporary people. Japanese skin management, on the other hand, pays attention to professional techniques, focusing on techniques and products, supplemented by instruments, and gradually changes users' skin problems, making the process gentler, safer and more comfortable.
After reading the above two differences, when you want to do skin management, you have to choose. If you have enough time and money, you can choose Japanese skin management, then you can consider Korean skin management when time and money are not so sufficient. So if we want to open a skin management franchise store, how should we choose? In fact, both have their own advantages, and the key depends on the franchisee's own planning and positioning.
Finally, the famous skin beautician also wants to say that there are actually many skin management shops on the market at present. How to stand out from thousands of skin management shops in Qian Qian depends on its own characteristics. In the increasingly fierce industry competition, neither Korean skin management nor Japanese skin management has exclusive characteristics. However, if a famous skin care artist starts from a more precise field, deeply cultivates the problem skin under skin management, accurately repairs it, and has a more detailed and extreme self-positioning, he will have the core competitiveness of the brand and have a long-standing foothold in the market.