At present, the consumption of red wine in China is far less than that of white wine. Careful observation of the current domestic wine market shows that mature cities have an obvious feature-consumer groups from all directions, but the most important thing depends on the structure of local consumer groups and their recognition of wine culture.
Second, the sales channels of red wine.
The distribution channel of red wine depends on the price. Generally, the main sales channels of high-priced red wine with good quality are hotels, bars, nightclubs and some wine specialty stores, while low-grade red wine is suitable for sale in supermarkets and terminal stores. As an agent, capital, ability and connections are indispensable. Generally speaking, successful red hotels will choose high-end communities, high-end office buildings, star-rated hotels or commercial lots. People in this environment are relatively easy to accept the wine culture. The general capital of the first-and second-tier cities in Qiandian is about 6.5438+0 million. The more, the better. There are always many places to spend money outside the budget, and there is not much investment in circulation channels. In addition, group buying and unit welfare are also good sales channels. People in China are used to giving gifts to relatives and friends at various festivals. Seizing this opportunity is another way to expand sales channels.
Third, clear crowd positioning.
First of all, you should know what kind of red wine you are selling and what kind of people you are suitable for, and then find the right target group and do it in a targeted way. For example, if the red wine you sell is a high-end product, then the customers you are looking for are not some big people, but some people with status. Different people have different needs, so find the right place and time.
Fourth, master marketing skills.
Sales, such as being a person, is of great help to sales. Without honesty, you will have nothing, personal charm, interpersonal skills and empathy. This is a very important point. Only by thinking from the other side's standpoint can we truly understand the needs of customers. The key is to do it with your heart, sales are win-win, and taking care of customers sincerely can really impress customers!
Verb (short for verb) Investigate and observe the market.
There are many risks and crises. To know how to control your own risk to a minimum, you need to know the advantages and disadvantages of your own brand and products first. To this end, we should investigate the local market. There are two ways to inspect the local market. One is to go to various stores or hotels in person, including prices, services and so on. We should make a comprehensive and systematic investigation, instead of jumping to conclusions after seeing one. This is our own business, and we need to make our own judgment and analysis. Maybe what others like to see is not what you like or what you want to see, so we should judge and learn by ourselves. In addition, once it is determined, start, otherwise you will miss the opportunity.
Six, looking for reliable suppliers
Nowadays, the wine market is mixed, so it is very important to find a suitable product and a reliable supplier. First of all, the threshold of investment promotion policy for well-known brands is very high, and the task is still arduous. It is difficult for dealers who have just started to make a market, and there may be pressure on goods. Enterprises will not have good after-sales service and some plans to help dealers, and profits are transparent to prices. If they don't have mature sales channels, it will be difficult for them to gain a foothold. Old brands have a high reputation, and there is also some resistance to doing channels. Therefore, we can consider domestic fine small wineries, and the development trend has gradually increased in recent years. Recently, Ningxia, a very popular producing area, is one of the most representative boutique wineries called Renshou Winery, and one product won the 20 16 World Platinum Award. I also learned about the wine in Ningxia. There are no fewer than 100 wineries, but the largest winery capable of producing and selling its own products is Renshoushou Winery. The popularity of these fine wineries at home and abroad has risen rapidly in recent years. The investment promotion policy has great advantages in quality, and the purchase threshold is low, there is no task, the price space is opaque, and after-sales service is in place. Such a policy is of great help to both new and old dealers, and there will be no pressure on goods, and it is indeed the case.
At present, domestic wine is undergoing drastic changes, and small and medium-sized wine brands are rising rapidly. In the future market, whoever seizes the present opportunity will win the future.
I hope my answer is helpful to you.