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Brief introduction and detailed information of Beijing Satellite TV
Development course1979 May 16, the first program of Beijing TV Station (Channel 6 of Beijing TV Station) was officially broadcast.

Beijing TV Center 1 982 July1Sunday, Beijing News was broadcast on BTV- 1.

On July 30th, 1990, Good Morning Beijing was broadcast on BTV- 1.

1 September 9931Sunday, the first program of Beijing TV Station was broadcast 24 hours nationwide.

1 99865438+1October1) After the first program of BTV- 1 was broadcast to the Asia-Pacific region through AsiaSat-2, the call sign of "Beijing TV Satellite Channel" was officially used, and the channel logo was BTV- 1.

On June 24th, 20001year, Beijing Cable TV was merged into Beijing TV Station, and the channel was officially revised.

Beijing Satellite TV Advertising Language/10 2005 In 20051On October 26th, Beijing Satellite TV changed its logo for the first time. On the basis of the original logo, "BTV- 1" was changed to "BTV- Beijing" and officially renamed as Beijing Satellite TV.

On June 2007, 65438+1 October1,Beijing Satellite TV was revised again. The revised Beijing Satellite TV, based on Beijingers' perspective, excavates the stories behind Beijing's history and culture and reproduces the anecdotes of new and old Beijing, including Good Morning Beijing, Special Concern, Beijing News and other news and current affairs programs that reflect Beijing's modernization.

June 2009: 65438+1 October1,BTV- 1 changed the new logo with other channels of Beijing TV.

On April 1 day, 2009, Beijing Satellite TV moved to No.98 Jianguo Road, the core area of CBD in Chaoyang District.

On September 28th, 2009, the opening ceremony of HDTV channel of Beijing TV Station was held in Beijing TV Station, which marked the official opening of HDTV in Beijing. As one of the first eight provincial satellite channels broadcast with high-definition signals in China, Beijing Satellite TV's high-definition and standard-definition channels started broadcasting simultaneously at 7: 00 am on September 28, 2009.

2065438+0010 On February 26th, Beijing TV announced the official revision of Beijing Satellite TV 20 1 1, and Xu Tao, the head of the science and education program center, was transferred to the director of the TV program center to be fully responsible for the revision.

2011110 The health program "Yangshengtang" of Beijing TV's science and education channel was moved to Beijing Satellite TV, and the "Archives" hosted by Shi Liang was changed to a daily issue.

201111On October 3rd, Beijing Satellite TV launched programs such as Top Show and Collection Show. The program Left and Right was moved from noon to 8: 30 in the morning. The new column "Drama", which is launched at 23:30 every day, has become a broadcasting platform for Beijing TV's self-made dramas.

20 1 2,65438+10,1,Beijing Satellite TV changed its logo and call sign, and changed the original "BTV- Beijing" to "BTV- Beijing Satellite TV". After the revision, Beijing Satellite TV no longer highlights the concept of BTV evening prime-time programs, and broadcasts the column "Extraordinary Beijing" at 2 1:28 every day. On Monday, the news program "Beijing Watch" was broadcast, and on Tuesday, the biographical interview "Listening" of outstanding people was broadcast; On Wednesday, "Good Story" will be broadcast, on Thursday, "This is Beijing" will be broadcast, on Friday and Saturday, Beijing will be watched by a drama, and on Sunday, "Collection of the World" hosted by Wang Gang will be broadcast.

2065438+03125 October, 10, Beijing Satellite TV broadcast the interactive food variety show "I love the taste of China".

20 13 1 1.2 Another famous column of Beijing Satellite TV, Sing Together, appeared on the screen, positioning itself as an all-star intergenerational communication music variety.

On 20 15 65438+ 10/0, Beijing Satellite TV launched a column band in the evening, and programs such as Interview with Yang Lan and Collection of the World were stationed in the column band. At the same time, the investment reality show "Dream Partner" was launched. Thursday and Sunday are living service areas. "I am big doctor" is broadcast every Thursday at 2 1: 20, and its viewing performance has ranked first in provincial satellite TV.

20 15 1.4, Beijing Satellite TV teamed up with host Li Yong to create a life service column "It's All Yours".

20 1 6 65438+1October1,Beijing Satellite TV launched four seasons programs: The Second Child Age, The Warm New Home, The Fate of Life: Pregnant Dad and Eight Eight Eight Dad.

20 16 On May 28th, Beijing Satellite TV launched the cross-border music reality show "King of Cross-border Songs". In February of the same year, V Landmark (20 16) was rated as the excellent program (TV category) of the annual production organization in the large-scale survey list of comprehensive strength of TV media in China.

20 17 Since the early morning of March 22nd, the frame ratio of most programs of Standard Definition Channel of Beijing Satellite TV has been changed to 16:9 format, but its logo, news programs, rule of law, TV pioneer list and CCTV news broadcast are still in 4:3 format.

20 17, 18 May 8, because the news channel of Beijing TV changed its format to 16:9, and the news program of Standard Definition Channel of Beijing TV changed its format to 16:9, but its logo, corner marker, timer, horse racing, rule of law, TV pioneer list and CCTV.

2017165438+1On October 28th, the Beijing storytelling conference was broadcast on Beijing Satellite TV.

On May 5, 20 18, the third season of "The King of Cross-border Songs" was officially launched on Beijing Satellite TV.

20 19 Beijing Satellite TV's head variety show, classic programs "Cross-border king of comedy" and "Cross-border King of Songs" will add brand-new creative points, and new variety shows "Teacher Please Answer", "Dear Mother-in-law", "My 2058" and "Coming to Beijing for the first time" will also make fresh appearances.

Old signs of TV cultural signs

Triangular symmetrical radio waves and TV tower design patterns are wrapped in a round earth with three initials BTV superimposed on it. From the overall, aesthetic structure and moral point of view, the logo design of Beijing TV Station is almost in the middle.

New logo

Approved by the State Administration of Radio, Film and Television, Beijing Satellite TV changed the logo design and channel image of 1 in 2009. The logo design takes BTV (Beijing TV Station), the abbreviation of Beijing TV Station, as the main design element, with simple graphics, concise meaning, more modern and international. In the main color, the logo of Beijing TV station adopts the red wall of the Forbidden City and white marble as the main color, and the solemn, modern and international overall sense fits seamlessly with Beijing TV station's own image.

The use of logo system embodies the character of Beijing city, sincerely serves the audience in the capital, and comprehensively highlights the change and promotion of the overall image of Beijing TV station around the concepts of internationalization and branding.

Slogan 20 1 1 year, Beijing Satellite TV was revised and the slogan "Tianya * * * at this time" was played.

The main news programs are Good Morning Beijing, News Sign Language, Side, Special Concern, Night Rush and Beijing News.

Night news, the world talks every day, culture, true feelings, glory China, here is Beijing, archives, five-star nightmare, world collection, variety show, people in a dream of red mansions, descendants of dragons, weekend programs, lecture hall of Chinese civilization, two-way international line and TV pioneer list. Yang Di, Ma Chi, Sun Yang and others hosted the program. Morning in Beijing by Sun Ying, Around by Lu Di and Kun Li, Special Concern by Cao Yinan, Grace Wai Wong, News Night by Yang Chen, Tianxu, Chaohui Sang, Sun Yang, Beijing News by Cui, Wang Ye, Zhang Li, He Beiqi and Dong Liping, Ma Chi, Wang Ye and Nie Yijing. Wu Yingying's Talk about the World Every Day, Along's This is Beijing, Shi Liang's Archives, Chunni's Five-Star Nighttalk, Wang Gang's World Award-winning Records, and the remarks of the award names 20 15- 12-22. The most valuable provincial TV channel won the award 201. 20 15- 12-22 Award-winning reference materials for the most innovative and influential program "Archives" on Shangxing Channel.

Audience performance year, audience market share score of audience period in 2009 0.191.4542010 all day 0.161.2635201all day 0.2. 20 12 all-day 0.1931.53482013 all-day 0.205 1.675 5 20 14 all-day 0.2271.97. 06 all-day 0.223 1.988 5 20 17 all-day 0.2 1.982 5